Samsung LED vertically integrated high power in focus

The original development strategy of Samsung LED is based on the vertical integration model. Tang Guoqing, general manager of Samsung LED China, points out that it will continue its strategy of vertical industry integration, and its products focus on the medium and high-power market, and select the dealer model to cut the dispersion of lighting. High market.

The vertical integration and development of the LED industry has become a trend. When Tang Guoqing, general manager of Samsung China in LED industry talked about the layout of China's LED market in the LED process exhibition forum, Samsung's vertical industry integration includes the mastering of core materials such as fluorescent powder and epitaxial wafers. With process capability, it helps product quality assurance, and it is beneficial to product technology upgrades.

Tang Guoqing also mentioned that Samsung LED is currently focusing on 1W-5W high power and 0.2W to 1.2W medium power LED. In addition to medium and high power LED, 6W-56W COB products and 2W-4.5W AC LED products are also Samsung LED development focus.

In terms of channel deployment, Tang Guoqing pointed out that compared to the high manpower and cost invested by the manufacturer's direct sales team, the operating costs of the distributor system will be relatively low, especially in the engineering projects and commercial lighting markets, the dealer system will be more With geo-advantage, it can also perform more complete credit risk assessment for emerging markets. In addition, compared with direct sales teams, the dealer system has the advantages of flexible supply, numerous outlets, and convenient services.