New breakthrough in LED screen: breakfast can be done on the big screen in the subway station

Recently, in the Shanghai subway station, an interactive advertisement of KFC KFC appeared to promote its new breakfast "bedding", which can be used for breakfast on the LED large screen. The audience in the subway station can imitate the KFC "bedding" on the spot. During the production process, the action of beating eggs, stirring flour, omelettes, stuffing in the package, etc., is instantly reflected on the big screen in a zero-day manner, and the corresponding sound effect feedback is also triggered.

It is understood that the KFC "Isolate" breakfast-sensing interactive advertisement was created by Kemet Media for KFC KFC, based on technologies such as computer vision and virtual reality, so that ordinary video advertisements will change according to human movements. In order to make the interactive experience more lively, Jimei Media adopted the German infrared induction Airscan device, which instantly captures the interaction of the interactive crowd without affecting the overall appearance of the LED display, resisting light interference and touching any object.

Up to now, this interactive advertisement has been placed in the subway stations of important business districts such as Xujiahui, Shaanxi South Road, People's Square and Jing'an Temple.





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