Pre-holiday air-conditioning market is currently promoting peak

Starting in October, the new standard for energy efficiency of inverter air conditioners will be formally implemented, and air-conditioning companies will speed up inventory clearance. Currently, they are also in the period of double-section promotion. All hypermarkets are carrying out promotional activities, and the air-conditioning market will appear before the double festival. Peak sales.

Mid-August Air Conditioning Market Sales Decline
From August 12th, the air-conditioning market experienced a continuous decline in sales. By the end of August, the air-conditioning retail volume was 81,000 units, a decrease of 18.6% from the previous period, and retail sales were 290 million yuan, a decrease of 17.6% from the previous quarter. In terms of prices, the average price of air conditioners this week was 3,566 yuan, a slight increase of 1.1% over the previous week.

In September, merchants started a round of promotional activities to speed up inventory clearance because new energy efficiency standards will raise energy efficiency standards, and also introduce APF evaluation indicators. According to the author's understanding, according to the new national standard, the current level 1 The two-stage inverter air conditioner will be automatically downgraded by one level, and will be changed to Level 2 and Level 3 respectively, and a new Level 1 energy efficiency level will be introduced. Current inverter air conditioners below Level 3 will all be eliminated.

Air-conditioning market is now before the holiday sales peak <br> <br> because there is clear pressure on the stock, so the household electrical appliance enterprises are actively engaged in promotional activities, a new round of pre-holiday sales peak will appear. Sales staff told the author that now the second and third inverter air conditioner manufacturers are vigorously engaged in activities, second and third inverter air conditioners are a key pre-holiday promotion of the manufacturers, the most important job is to clean up inventory.

The introduction of new standards will raise the threshold for energy conservation. The requirements for enterprises will be even greater. Enterprises must increase the level of research and development to adapt to the development of the market. According to the person in charge of Galanz air-conditioning, Galanz aims to promote consumer upgrades, and introduced ultra-high cost-effective inverter air conditioners with prices of 2,399 yuan and 2,999 yuan. They launched an offensive on the market and won praise from consumers. Only when enterprises actively improve R&D technology can they grasp more markets.