Nokia returns to China with WP or recaptures market in China

March 29, according to foreign media reports, beginning in April, Nokia will sell a series of new smart phones equipped with Microsoft software in China in order to recover the market share that was tightly controlled by Apple and Samsung in the past year. Nokia CEO Stephen Elop announced the new models of the Lumia 610 and Lumia 800 networks for China Telecom.

As Apple CEO Cook appeared in Beijing and discussed with Chinese government officials on labor issues, trademark issues, etc., it also confirmed that China has become the best market for smart phones and the most popular among developers.

Nokia's focus on Windows Phone is also an important test for itself, because the attractiveness of Windows Phone is not yet powerful enough, and Nokia is the world's largest mobile phone maker in terms of quantity. The platform of the mobile phone is on the platform of Microsoft.

According to Geoff Blaber, an investigator at CCS, a market research firm in London, “For Nokia, entering this powerful market in China is very encouraging”; Nokia sales director Colin Giles stated that Nokia plans to cooperate with China Telecom to sell telecommunications Windows. Nokia said that it will sell Windows phones across the Chinese market in the second quarter; Sami Sarkamies, an analyst at Nordea in Helsinki, Finland, said: "The Chinese market is bound to change in the second quarter. ”

After the Bank of Sweden changed its rating from "medium" to "buy," Nokia's stock rose from 3.6% to 4.14%.

According to Strategy Analytics, Nokia's smartphone market in China fell from 70% to 30% in 2010, losing to Apple, Samsung and local companies.

Strategy analysis company also said that Microsoft has received Nokia's full support for Windows Phones, but it is difficult to get the corresponding support of other mobile phone manufacturers, such as Samsung, Samsung has fully focused on the Android system. In the last quarter of last year, the share of Microsoft's smartphone market fell to only 2%, compared with 3% in 2010 and 13% four years ago.

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