[wall view] millet need 5S hemostasis? In fact, there are still many things to do

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Xiaomi wants to recognize the status quo

The mobile phone business is getting harder and harder. Xiaomi should not deny this problem because there are too many lessons to be learned from the past, the collapse of bankruptcy, the failure to close down, and the rumor of bankruptcy. Others have encountered the end of capital mergers and acquisitions.

This includes old names such as Tianyu, Amoi, and Cool, as well as new forces such as Coke, 100+, and IUNI. Some people say that the cold winter of domestic mobile phones has come, and others say that domestic mobile phones after shuffling will only There are only three or four homes left.

Millet can not be one of the remaining three or four, it depends on whether Lei Jun can recognize the status quo of Xiaomi mobile phone.

With the title of Internet mobile phone, Xiaomi completely disrupted the development and progression of domestic mobile phones, but also because of the outstanding cost-effectiveness of a large number of users into the era of smart phones, but the facts later proved that Xiaomi's move is not impossible to copy, Huawei Create glory, Meizu also launched the charm blue, Lenovo then followed up music lemon and ZUK, as well as OPPO background of a plus phone.

The competitiveness of Xiaomi’s mobile phones is basically the same. However, Xiaomi’s competitors are far more than these. More importantly, Huawei’s integration of supply chain, OPPO, and vivo is pushing the channels under the line, and Meizu is backed by Ali. When YunOS was in the hands of Xiaomi, it was still only a thin price/performance ratio.

Only with a clear understanding of the status quo, Xiaomi will have the opportunity. More importantly, Xiaomi needs to establish new advantages beyond cost-effectiveness.

Pick up Lei Jun this big IP

Lei Jun has created millet with one hand and can achieve the same results today. No one can surpass Lei Jun’s importance to Xiao Mi, but this influence is only reflected in Xiao Mi.

Simply put, Lei Jun has more influence on the employees of Xiaomi, but it has not affected more public users. The “Reebs” used to become “Racing Monkey King”.

This is actually the loss of intangible assets for Xiaomi. However, Xiaomi's performance is far less than Huawei's in terms of tapping the IP value of the soul. It is also not as late as the hammer. “Are You OK?” has become few. The flash point.

Over the past year or so, Huawei has been intentionally or unintentionally used to live Ren Zhengfei’s IP disk. As the head of the Fortune 500 companies, Ren Zhengfei lined up in person to take a ferry bus. This kind of normal personal work habit is virtually invisible. Put on the image of being hands-on, people's goodwill toward Ren Zhengfei will gradually migrate to Huawei.

Although the hammer is a rising star, even if it is reported that there is insufficient cash reserves, it is rumored in precarious conditions, but in the IP mining of Luo Yonghao, Xiaomi should also lean over to learn.

Nowadays, there are not many manufacturers who guide consumer choices because of the charisma of the founders. The hammer is one. If one is found, it may be Jobs’ apple.

Do not talk black technology

I don’t know when Xiaomi likes to label new products with black technology. I’m declining.

Xiaomi began to build his own patent system from the beginning of its establishment. This is undoubtedly correct. Xiaomi has also achieved good results in the past six years. The public information shows that Xiaomi currently has 7171 patent applications, of which 92.55% is Invention patents, however, only 12.62% of patents were actually licensed, or about 900.

What are the more than 900 concepts?

According to data published by the consulting firm Sqoop, Apple got only 1,795 patents in 2015, nearly double the total of Xiaomi's past six years, and this volume is only ranked 12th, and the first is recently The Samsung "Note 7 bombing" was a total of 7506 items.

Not to say that the quantity is small and the amount of gold is necessarily small, but if you look at it backwards, Apple and Samsung, which hold large amounts of patents and try to make products, do not deliberately label themselves with black technology. Xiaomi spares no effort in tanning technology. Is it because of showing muscles?

In fact, affixing black technology is not necessarily a good thing. When Xiaomi 5's 10 black technologies are sunned out, they are utterly disgusted. In particular, the double-camera blur effect of Red Rice Pro causes Lei Jun to release proofs. Then you delete the second time, and this is probably what Millet did not think of.

The next millet 5S, millet began to use the black technology label to preheat, if it is really black technology is also okay, but if it is barely pasted, then Lei Jun have to consider whether to give up this self-seeking boring practices Now.

Make a good product

Xiaomi is the pioneer of internet mobile phones, but it is not the best mobile phone brand among internet mobile phone brands.

In terms of product design, although the Red Rice brand has made outstanding achievements in sales of 110 million units in the past three years, Xiaomi needs to ask himself well whether the design of the red rice mobile phone is done well or not. Millions of miles?

In fact, Xiaomi did not do a good job, it is hard to believe that a product line that contributed more than 100 million units to Xiaomi’s sales, but rumors of ODM OEM were reported.

ODM should be a common practice in the domestic mobile phone industry. On the one hand, the product cycle is too short. On the other hand, the product line shop is too open. The objective reality forces the manufacturers to buy the program. This also leads to a large number of new products. "Wow," is this time when Xiaomi should consider making a difference in this area?

At the Red Rice Note 3 conference, Lei Jun staged a deep-hearted monologue, “All my longings.” Ironically, this kind of affectionate face is a product that uses rumors of ODM solutions, so instead of singing through it, The way to passively seek user recognition is better to come up with a product that is carefully crafted to allow users to actively favor.

To make a good product, on the one hand is the product design itself, on the other hand is about mass production.

In order to solve the mass production problem, Xiaomi removed the original supply chain leader and founder Zhou Guangping, and Lei Jun personally led the operation. However, this problem has not been effective in the past six months. At this time, Xiaomi needs to consider it, except that Lei Jun personally When standing out to show that they are resolute in solving mass production problems, do they need to find a group of people who can really solve the problem?

Otherwise, even if the product is really well done, the "Monkey King" hat is very difficult to easily remove.

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