[IT168 News] In the afternoon of November 16th, Beijing time, in Shenzhen Hilton Shenzhen Futian Hotel, China OLED TV leading brand Skyworth held a new conference with the theme of “Rising China Powerâ€, jointly launching the first China in BOE and Hess. Independent research and development of OLED TVs. Yang Xudong, Director of Electronic Information Department, Ministry of Industry and Information Technology, Hao Yabin, Deputy Secretary General of China Electronics Video Industry Association, Lu Jiebo, Deputy Secretary General of China Electronics Chamber of Commerce, Liu Yizhi, Director and Vice President of Skyworth Group, President of Color TV Division, and BOE Technology Group President Liu Xiaodong and General Manager Luo Si of Hass Display Products attended the press conference.
China's Independent R&D Strength Enhances Dimensional Reshaping Industry Structure of Dimension OLED
In recent years, China has made major breakthroughs in many high-tech fields. Manned spaceflights, the moon landing, the departure of high-speed railways from abroad, and the arrival of commercial large-scale aircraft are the first to fly. All these demonstrate to the world the strength of China’s independent research and development and the progress of social progress. Made a major contribution. The display industries that are closely related to people's lives are also continuously accumulating explosive power under the strong promotion of the state and enterprises. Among them, the most critical OLED display screens and “nuclear high-based†chips have been rapidly developed.
Skyworth, as a leading color TV brand in China, has been cultivating OLED TVs for many years. As early as 2013, it released China's first OLED TV. So far, it has released 7 OLED TV products. At the press conference, Skyworth brought the first Chinese self-developed OLED TV, opening a new door for the OLED TV market and continuing to lead the Chinese OLED industry forward. At the same time, the advent of this TV has proved to the world that the Chinese TV industry has bid farewell to the “lost core and less screen†era. The Chinese OLED industry with independent research and development and production capabilities will usher in a new pattern of OLED TV's rapid and widespread adoption.
It is worth mentioning that the theme of the conference was "Rising China Power". The time coincided with the 18th session of the China Hi-tech Fair held at the Shenzhen Convention and Exhibition Center. The location was also right next to the Hi-tech Fair. Skyworth chose to release China's independent research and development of OLED TVs at this time and place, demonstrating its determination to push domestically produced OLED TVs, and it is also an important measure to actively respond to the national industrial upgrading call. Independently-innovated Chinese companies have become new forces that help China's rise.
Skyworth and BOE Powerful Cooperation to Help Curve Overtaking in OLED Industry in China
Looking back at the development of the liquid crystal display industry, the core technology has always been mastered by foreign-invested companies. The R&D of Chinese companies lags behind and misses the opportunity to achieve high-end brands. Looking at the new generation of OLED display technology, even though the OLED products of Chinese companies are facing the market later, they have a lot of profound technical reserves in R&D. Moreover, foreign mature screen manufacturers are still mostly waiting and seeing except LGD. Just starting out, there is no obvious advantage in the OLED field. Therefore, the Chinese OLED industry has the opportunity to rank among the top echelons in the world through strong and joint action and rapid action by upstream and downstream companies.
The China OLED TV independently developed by Skyworth adopts an OLED screen from BOE (BOE). BOE (BOE) is a global leader in display technology and currently ranks as the world's second largest innovation company in the semiconductor field. Last month, BOE announced that it will invest in the establishment of the sixth-generation AMOLED production line in Mianyang, Sichuan, plus the 5.5 generation production line in Ordos and the sixth generation line in Chengdu. Soon BOE's OLED production line will reach three. Skyworth chose to cooperate with BOE (BOE), which can be described as a combination of strengths and strengths, through the complementary advantages to improve the efficiency of the industry, and enhance the cohesion of the upstream and downstream companies.
At the press conference, guests who came will clearly feel the warm atmosphere of this cooperation between Skyworth and BOE and experience the OLED TV independently developed by China. The main stage of the venue is the science and technology blue color, which not only embodies the beauty of technology, but also confirms the cooperation between Skyworth and BOE (BOE). The center display area adopts the design of "Circle and Circle", in which the display wall of the inner circle accounts for the vast majority of the entire circle, which implies the absolute influence of Skyworth in the Chinese OLED market. Experts and guests attending the exhibition are rushing to experience it. We praised the excellent quality and functional performance of China's independent research and development of OLED TVs. The site also demonstrated the large-screen 98-inch True 8K TV jointly developed by Skyworth and BOE (BOE). The TV truly achieved the complete rendering of the 8K-chip decoding to display, reflecting the two sides' technology in the large-screen display technology. Advantage.
The scene also showed the history wall of TV. The history of color TVs was written in the past. Liu Xiaodong, president of BOE Technology Group, visited with great interest. After the visit, he expressed emotion that BOE (BOE)'s cooperation with Skyworth to release China's independent research and development OLED greatly encouraged people's hearts. The mastery of core technologies and close cooperation between upstream and downstream will help China's OLED industry in a new round of international competition. Road overtaking.
The era of OLED has come full-time, domestic OLED power to seize the global high-end market
Nowadays, the OLED panel's yield and lifetime problems have been perfectly solved by the upstream suppliers. With the unmatched picture quality of LCD TVs, OLED TVs are rapidly conquering the global high-end TV market. According to a survey of the best TV surveys by US consumer surveys, 65-inch OLED TVs accounted for 74% of sales in high-end products, and 55-inch accounts for more than 77%, which means that the global high-end television consumption has become a clear trend. OLEDing is becoming a new fashion trend. LGD, a major supplier of OLED panels, predicts that OLED TVs will occupy 50% of the global high-end TV market within three years.
At present, there are more than 10 brands that have been listed or will soon be listed on the global market. Seizing the OLED product line is equivalent to seizing the lifeline of the high-end TV market. In recent years, Skyworth has regarded OLED TV promotion as a very important measure to implement and maintain high-end product marketing. From the launch of China's first OLED TV to the launch of Metz OLED TVs in the European market and the release of China's own research and development of OLED TVs, Skyworth is playing an increasingly important role in the OLED market in China and even in the world. According to data from Ove Cloud Network, sales of OLED organic TVs in the Chinese market will continue to maintain a 400% growth rate in 2016 and 2017. The data of the research institution IHS also pointed out that by 2018, the global market share of OLED TVs in China will stabilize at around 20%. By then, China will become the world’s largest OLED market. We have reason to believe that Skyworth, which is deeply cultivating China and deploying the world, will have even more impressive performance.
Independent innovation is the foundation for the revitalization of the country and the enterprise. This time, Skyworth and BOE (BOE) released China's independent research and development of OLED TVs, marking that China's OLED technology and markets are mature, helping China's OLED industry to take the fast track and promoting the OLED industry. The full-scale outbreak has made China occupy an increasingly important position in the global display market. At the same time, this will also stimulate and expand the integration of resources in the upstream and downstream supply chains so that more companies can participate in the development and promotion of OLED TVs. The combination of Skyworth and BOE (BOE) has also provided new forces for China’s industrial upgrading and consumption upgrades, helping China’s rapid rise in the global high-end market competition.
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