As the cornerstone of the smart society and the vision of a fully connected world, under the general consensus of fiber and video, broadband services are making great strides toward ultra-broadband; on September 29, 2016, the third global ultra-broadband summit forum (Ultra- Broadband Forum 2016, UBBF) is in full swing in Frankfurt, Germany.
Zhao Houlin, Secretary-General of the International Telecommunication Union, said in his opening speech that "I believe that ultra-broadband networks, services and applications will provide us with unprecedented opportunities to greatly promote the development of all areas of the global economy, including medical care, education, employment, transportation, agriculture. Trade and government services, etc. In the 21st century, broadband networks will become an indispensable infrastructure as well as roads, railways, and hydropower networks."
Video is an important driver of ultra-broadband developmentThroughout the three consecutive UBBFs, the video business has become an important driving force and driving force for the development of ultra-broadband. Global operators have basically reached a consensus, and the development of video services is just the right time. In the view of Huawei’s vice chairman and rotating CEO Xu Zhijun, the development of China’s video business is a microcosm of the development of video services for global operators.
Xu Zhijun said, "The development of operators' video services has been successful, and there have been stagnant ones. Some people think that there is no future. We have seen that successful operators mainly reposition video and develop video services as their own strategies, not only. It is only a value-added service; it is an effective means to promote the development of broadband services and increase the number of broadband users and ARPU, instead of separating video and broadband, focusing only on the revenue of video content; arranging a strong single leader-to-video The business is responsible for the end-to-end; the video is included as the basic service in the main package; the end-to-end organization and process are developed around the video service development; ensuring that the network can support a good video experience. This gives the video business a new positioning."
Different from traditional voice services provided by operators, its development video business faces complex industrial chains and ecological chains, such as positioning, cost, and content acquisition. Xu Zhijun pointed out that "the challenges faced by operators in developing video services are mainly reflected in how to locate video services? How to obtain content and the cost is acceptable? Can not know the true state of the video experience, the network end-to-end is uncontrollable, uncontrollable; terminal cost Higher issues and challenges."
Six initiatives to enable operator video servicesHow to help operators solve the challenges of developing video services, Huawei's positioning is: "Promoting video becomes the enabler of the carrier's basic business and the enabler of the commercial success of the video business of the operator." Measures to enable the development of carrier video services.
1. Build a business consulting capability for video business, and provide business consulting services and strategic consulting services to help operators determine how to develop video services, how to strategically position them, how to provide services, and how to optimize organizations.
Second, through the input of Huawei resources, to break through the global content providers and operators breakpoints, so that the content acquisition is simplified, cost reduction and efficiency improvement.
Third, build a converged, clouded, open video platform. It supports both fixed and mobile; it also supports multiple video services such as OTT, entertainment, communication, VR/AR and industry video, helping operators to quickly respond to customer needs, improve operational efficiency, and provide ROADS experience for consumers. At the same time, enable operators to open video as a basic capability to eco-partners, and promote open innovation and continuous commercial success of video services.
Fourth, further increase the investment in set-top box chips, open middleware, promote the development of set-top boxes and smart TVs, and let a large number of manufacturers develop a variety of set-top boxes and smart TVs based on open middleware and chips based on set-top boxes. Machines to meet the needs of global operators to develop video services, of course, to meet the needs of consumers to enjoy video services.
5. From the home network to the access to the backbone, fully optimize the architecture of the entire network to ensure that the network can truly support the video experience needs.
Sixth, to ensure the consumer's video experience, Huawei wants to establish a customer-oriented video experience management system (VCEM) for fixed networks, so that our video experience can be managed, controlled, and guaranteed, so that our video consumers can really get the best. Experience.
"Gigaband" ABCDE for ultra-wideband strategyIn 2015, Huawei officially proposed the Gigaband ultra-wideband strategy. It is reported that Gigaband has made great progress in the past year. Data from Viavi shows that 350 Gigabit networks have been deployed globally, and 164 Gigabit networks are under construction. Or planned, more than 100 operators have released Gigabit services. During this UBBF period, Huawei discussed with more than 600 industry leaders and experts how to promote the development of Gigaband.
Huawei’s managing director and president of products and solutions, Ding Wei, said, “In 2009, Huawei first proposed the ABC curve to the industry. At that time, Huawei saw an exponential growth in bandwidth and an exponential increase in cost Cost, while ARPU The growth was slow and formed a scissors difference. At that time, Huawei proposed a series of solutions around ABC. Huawei believes that the ABC curve is to solve the basic work of Gigaband, but it is not enough to do this, but also to help customers achieve The closed loop of business; with the deepening of the digitalization of the industry and the extension to the family, it is not enough for operators to provide only the pipeline, but also provide a lot of services such as video surveillance. In such an environment, the industry should pay attention to the construction of ecology, so Huawei increases D, the Developer of Developer. The ultimate goal of all of this is to improve the Experience experience. This is not just people and families, everything in the world is included."
In terms of ARPU, video VIDEO has become the carrier's basic business, and extends from VIDEO to VIDEO+. In addition to the RGU that provides the basic bandwidth, it continues to innovate in other areas to create more RGUs to release Gigaband energy.
In terms of Bandwidth, Huawei hopes that multiple technologies will be jointly optimized, and at the same time, technology similar to all-optical crossover will be introduced to make the entire network more powerful and resource reorganization capable, and can continue to meet the needs of bandwidth development;
In terms of Cost, Huawei hopes to use Smarter Ways to access any medium in the medium layer. The metropolitan area network continues to reduce the network level, and the backbone network reduces costs through the synergy between IP and light.
In terms of Developer, Huawei hopes to build a good developer ecosystem with operators and achieve win-win cooperation in the entire industry chain.
In the experience experience, we continue to advance, focus on the experience, build/optimize/maintain the network around the experience, and finally realize the business closed loop.
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