Under the national local policy subsidy "strong heart", lighting companies everywhere began to "bright swords", LED lighting products, channel warfare came to the forefront. In the face of the government and enterprises in full swing to develop the LED lighting industry, lighting companies have entered the LED lighting industry and traditional lighting enterprises in the transition period, after the hot development, cold encounters, price cuts, how to adjust their own goals and product strategic positioning, still face Questioning of the four major questions.
First, the pain of the transformation of traditional lighting companies
In the face of the national and local governments, “big-bang†promotes the popularization of LED lighting, and LED lights are “satisfiedâ€, consumers are faced with new things and are afraid to accept it. In the "contradictions" of traditional lighting enterprises, they want to seize the "first opportunity" and rely on the traditional lighting business as a support.
The difficult transformation of NVC lighting in traditional lighting companies is an example. After high-level turmoil, low-level strikes, and channel separation, it is still in the running-in period. Although the three executives are united in their efforts to develop LED lighting, the road is long-term. Need to go up and down.
Therefore, how traditional lighting companies balance the traditional lighting and LED lighting "shouting and attacking", how to better seize market opportunities, play channel advantages, and find the successful transformation of LED, is still one of the problems that traditional lighting companies need to ponder.
Second, the homogenization of LED lighting products
In addition to energy saving, environmental protection and low carbon, and long life and good light efficiency, LED lighting can better realize intelligent control of intelligent lighting system, induction dimming technology, and can design light source first. However, LED lighting products and traditional lighting products lack innovation and change, the lighting design is homogenized, consumers do not understand the difference of light sources, and face the same lighting, of course, more inclined to the original consumption habits.
Homogeneous LED lighting products ask lighting companies how to create distinctive lighting products for market segments is the first rule of lighting enterprise innovation.
Third, the price war
The improvement of chip technology and the overcapacity of raw materials have caused the price reduction of LED lighting products to belong to the development trend of the industry. However, there are many merchants in the market who are squirting fish, and the phenomenon of shoddy, counterfeit and shoddy is under the banner of “LEDâ€. Dog meat has hurt the hearts of consumers and caused unfair competition in the industry.
Such a price war will inevitably hit consumer confidence in emerging things, how lighting companies reshape consumer confidence, create cost-effective products, and how to carry out propaganda and channel activities is still the highlight of lighting companies.
Fourth, the quality problem
In September, the Guangdong Provincial Bureau of Quality and Technical Supervision conducted a random inspection of LED lighting products, and randomly selected 21 self-ballasted LED lamps produced by 21 companies in Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou and Dongguan. 23 batches, 17 batches failed to pass the test, and the pass rate was less than 30%. Even some of the more famous brands have failed products.
Although LED lighting has long life and good light efficiency, it is only necessary to have good raw materials and packaging technology. The quality problem once again asks whether the products manufactured by the company's R&D technology, packaging technology, and heat dissipation technology can meet the requirements described in the product.
First, the pain of the transformation of traditional lighting companies
In the face of the national and local governments, “big-bang†promotes the popularization of LED lighting, and LED lights are “satisfiedâ€, consumers are faced with new things and are afraid to accept it. In the "contradictions" of traditional lighting enterprises, they want to seize the "first opportunity" and rely on the traditional lighting business as a support.
The difficult transformation of NVC lighting in traditional lighting companies is an example. After high-level turmoil, low-level strikes, and channel separation, it is still in the running-in period. Although the three executives are united in their efforts to develop LED lighting, the road is long-term. Need to go up and down.
Therefore, how traditional lighting companies balance the traditional lighting and LED lighting "shouting and attacking", how to better seize market opportunities, play channel advantages, and find the successful transformation of LED, is still one of the problems that traditional lighting companies need to ponder.
Second, the homogenization of LED lighting products
In addition to energy saving, environmental protection and low carbon, and long life and good light efficiency, LED lighting can better realize intelligent control of intelligent lighting system, induction dimming technology, and can design light source first. However, LED lighting products and traditional lighting products lack innovation and change, the lighting design is homogenized, consumers do not understand the difference of light sources, and face the same lighting, of course, more inclined to the original consumption habits.
Homogeneous LED lighting products ask lighting companies how to create distinctive lighting products for market segments is the first rule of lighting enterprise innovation.
Third, the price war
The improvement of chip technology and the overcapacity of raw materials have caused the price reduction of LED lighting products to belong to the development trend of the industry. However, there are many merchants in the market who are squirting fish, and the phenomenon of shoddy, counterfeit and shoddy is under the banner of “LEDâ€. Dog meat has hurt the hearts of consumers and caused unfair competition in the industry.
Such a price war will inevitably hit consumer confidence in emerging things, how lighting companies reshape consumer confidence, create cost-effective products, and how to carry out propaganda and channel activities is still the highlight of lighting companies.
Fourth, the quality problem
In September, the Guangdong Provincial Bureau of Quality and Technical Supervision conducted a random inspection of LED lighting products, and randomly selected 21 self-ballasted LED lamps produced by 21 companies in Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou and Dongguan. 23 batches, 17 batches failed to pass the test, and the pass rate was less than 30%. Even some of the more famous brands have failed products.
Although LED lighting has long life and good light efficiency, it is only necessary to have good raw materials and packaging technology. The quality problem once again asks whether the products manufactured by the company's R&D technology, packaging technology, and heat dissipation technology can meet the requirements described in the product.
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