The "new continent" of the domestic appliance market

According to Xinhua News Agency, Beijing, January 24th, “Continuing Home Appliances to the Countryside” policy, comprehensive implementation of benefits farmers, and accelerating urbanization process, a series of good news is expected to make the 3rd and 4th markets become the new growth of the Chinese home appliance industry in 2011. point.

Facing the fact that the primary and secondary markets are becoming increasingly saturated, the export situation is complicated, and the industry profits are generally shrinking. Where are the new growth points of the household appliance industry? What breakthroughs should be chosen? The eyes of manufacturers and distributors are invariably gathered in the vast majority of our country? Fourth-tier market. Data show that as of the end of 2010, "home appliances to the countryside" accumulated product sales of 173.2 billion yuan, compared with 2009's 64 billion yuan, cumulative growth reached 170%. China's home appliance manufacturing and distribution industries are jointly developing the third and fourth-tier markets into new growth poles for the home appliance industry.

In order to further develop the tertiary and tertiary markets, the China Household Electrical Appliances Association recently convened nearly 100 industry brand enterprises to discuss the development of the 3rd and 4th level markets, and exchanged views on the development and construction experience of the 3rd and 4th level of their respective companies. Most enterprises believe that the central government has continuously introduced the policy of benefiting farmers, which has increased the spending power of peasants rushed by wallets, and the “home appliances going to the countryside” policy has directly added to the popularization of household appliances in rural areas. thrust. This makes the three and four levels of the market has become a "strategic place" for the home appliance industry.

In addition, according to an authoritative source, China’s urbanization during the “12th Five-Year Plan” period will reach around 60%, and new business opportunities will emerge in the third and fourth-tier markets. This will further stimulate the potential of home appliance companies for consumer groups in the tertiary and tertiary markets. Excavate. Under the circumstance that the pattern of primary and secondary home appliance markets is basically stable, some big brands have used “home appliances to the countryside” to attack cities, increased investment in the third and fourth levels of the market, and made every effort to open up the third and fourth-tier markets. The small and medium-sized enterprises that originally used the third and fourth-level markets as the main battlefield are expanding more regional markets on the one hand, while doing brand promotion on the one hand and increasing the influence on local brands. The competition in the third and fourth-level markets became fierce and became a new battlefield for manufacturers.

In order to help home appliance companies expand the third and fourth-tier markets, to promote the recognition of products and brands in the third and fourth-tier markets, and to explore new models of home appliance promotion and promotion, the China Household Electrical Appliances Association and other organizations organized the “2010 China Home Appliances to the Countryside”. Top 100 cities and counties touring exhibitions." The three- and four-tier markets are launched weekly. This not only provides consumers with the convenience of purchasing home appliances, but also enables consumers to have the opportunity to choose and compare during the purchase process, providing the rapid and mature markets for the third and fourth-tier markets. New motivation.