Recently, the official website of the Ministry of Industry and Information Technology began to publicly solicit the "Interim Provisions on the Preset and Distribution Management of Mobile Intelligent Application Software (APP)", which clearly requires that all pre-installed software except the basic function software can be uninstalled, thereby standardizing the mobile APP. Pre-installed market.
The so-called basic function software refers to the software that guarantees the normal operation of the mobile phone and the operating system, mainly including the basic components of the operating system, applications for ensuring the normal operation of the mobile phone, basic communication applications, and application software download channels. And at least one of the basic function software that implements the same function can be set to be unloadable.
The Ministry of Industry and Information Technology requires that all APPs except the above basic function software need to be easily uninstalled by the user. After uninstalling, the normal use of the mobile phone is not affected, and the resource files, configuration files and user data files attached to the software in the mobile phone can be easily uninstalled. And delete; at the same time, make sure that the uninstalled preset software is not forcibly restored when the mobile smart terminal operating system is upgraded.
In the eyes of the industry, the pre-installation of mobile terminal applications has been one of the main sources of revenue for many mobile phone manufacturers. Once the regulations are introduced, the profit model of software and mobile phone manufacturing companies will be changed. However, Wang Yanhui, secretary-general of the China Mobile Alliance, believes that this regulation will have a deterrent effect on malware, but it will not have much impact on regular manufacturers.
Pre-installed software should be determined by the market
Mobile phone pre-installed software has a long history of ills.
At the beginning of this year, the Shanghai Consumer Protection Committee commissioned a professional organization to conduct a comparative test on a number of mobile phone performance. Through the comparison test, it was found that in addition to the system software, the tested mobile phones were pre-installed with various types of software to varying degrees, up to 71, and nearly 30.
The existence of these pre-installed software not only occupies the storage space and the display area of ​​the main screen, but also may steal traffic, install an advertising plug-in, secretly upload personal information such as the user's geographical location, operating habits, etc., so that the user can't prevent it.
In general, there are several channels for software to enter a mobile phone. Wang Yanhui told the reporter of China Business News that “the formal approach is to cooperate with mobile phone manufacturers, provide them with certain promotion costs, and then pre-install the software into the mobile phone. Every year, several major domestic brands are on this block. 100 million yuan in income."
And some malware is through the mobile phone sales channel in the brush machine, malicious links, and even put on a legal coat, put on the formal application market, and thus pre-installed into the phone. Not long ago, the Ministry of Industry and Information Technology also exposed similar incidents, among which there are many mainstream application markets such as Huawei Application Market, NetEase Application Center, Application Bao, and 91 Assistant.
The official website of the Ministry of Industry and Information Technology made a public comment on the "Interim Provisions on the Preset and Distribution Management of Mobile Intelligent Terminal Application Software (APP)", and clearly stated that the mobile phone software other than the basic function software must be uninstalled. "Once a malicious APP is found, it should be removed in time. For those manufacturers who are 'disobedient', the competent communications department will correct the order according to their powers, impose penalties according to law, and announce the relevant situation to the public."
In fact, as early as 2013, the Ministry of Industry and Information Technology made efforts to manage the pre-installed software. In the "Notice on Strengthening the Management of Mobile Intelligent Terminals into the Network", it is required that the telecommunications network equipment needs to submit information such as the operating system and pre-installed application software, and the pre-installed software is included in the network management for the first time. At the same time, the "Notice" also clearly defines the restricted area for the production enterprise in the pre-installed software, including not explicitly indicating to the user and agreeing with the user, pre-installing the application software to collect and modify the user's personal information; calling the communication function, causing traffic consumption, cost loss, Information disclosure, etc.
However, the reason why such initiatives and constraints do not have much effect is, in the final analysis, a matter of interest. According to industry insiders, as more and more mobile phone manufacturers join the "pre-installed software" army, pre-installed software is gradually expanded from the initial basic necessity to the pre-installation of payment, and has spawned a business model or Business.
Regarding this interim regulation, Wang Yanhui believes that "there is a role for malware, but it will not have much impact on regular manufacturers. Because this regulation does not clearly define what is the basic function, such as whether the stock software is a basic function software, There is no clear regulation. According to this regulation, if two stock software are installed, one must be uninstallable and it is also compliant."
At the same time, he pointed out that what software should be pre-installed should still look at the user community. If you are familiar with the mobile phone, of course, the less pre-installed software, the better, if you do not understand the mobile phone users, but hope to pre-install some software. At present, there are many users in China who still use which software is pre-installed in the mobile phone. There is no pre-installed software, and they will not download it by themselves. Therefore, the pre-installed APP is suitable for some people, but it will also make some people hate. "I personally think that pre-installation of this matter should be decided by the market, not by the Ministry of Industry and Information Technology."
Unsold mobile phone or recovered cost
In the mobile phone industry, Apple is the first to make concessions.
Apple CEO Tim Cook said in an interview recently that the company may allow users to uninstall some of the pre-installed applications of the iOS operating system.
"This problem is more complicated than it seems at first. Some apps are related to other features on the iPhone. If they are uninstalled, it will cause other iPhone features to go wrong. Some apps don't. So, over time, For applications that are not in this situation, we will find a solution."
Of course, this may be related to Apple's impact on the Android mobile phone camp in recent years, but for more mobile phone manufacturers, they are not willing to give up this "cake."
Ai Media Consulting Zhang Yi said, "Smartphone pre-installed APP application has become a common phenomenon in the industry, and has formed a very 'mature' industrial chain." The driving force is APP developers, because the number of users directly determines the APP developers. The market value, that is, the company value, so they will spare no effort to promote the APP installation volume, do not hesitate to pay for pre-installation. â€
However, some mobile phone APP manufacturers have told reporters that there are many channels for APP promotion. They used to promote the mobile phone pre-installation, but now they will select some stores that may use the software, and paste the QR code to promote it. And the store's heads are also willing to cooperate, because they can provide some back-office management data to the store, and they can also get the download volume, and do not need to pay the promotion fee, both sides have benefits.
According to Zhang Yi, "the pre-installed software is generally 2 to 8 yuan. If the user has a large amount of software, it may be a few cents to one or two yuan. A mobile phone can be loaded with 20 to 40 pieces from the factory. Application software, if 10 million units are issued, it can be imagined how much net profit the manufacturer can get, and the mobile phone hardware itself can make money. The mobile phone manufacturer is the main beneficiary."
Since the birth of Xiaomi, the domestic mobile phone prices have been lowered and profits have been reduced. Subsequently, other domestic mobile phone manufacturers have entered the game one after another, setting off a price war. In April of this year, LeTV exposed the cost of BOM at the mobile phone conference, and pulled many friends into the water. Then, Zhou Hongyi, the chairman of the 360 ​​who took over the great god baton, [microblogging], reduced the price of the god F1plus to 399 yuan, and claimed that this is the real invincible price. Even Meizu, which has always emphasized "small but beautiful", is hard to avoid. Since last year, it has opened up financing and launched the low-end model charm blue.
Obviously, manufacturers are losing money by selling mobile phones. Therefore, it is necessary to find other profit models. Earning income through pre-installed software has become a simple and effective method for mobile phone manufacturers to make profits. According to public data, Xiaomi's MIUI has reached a few hundred million yuan through software, which indirectly created the low price of Xiaomi mobile phone [microblogging].
Now, if the provisional regulations are officially implemented, all pre-installed software except the basic function software can be uninstalled. Some insiders believe that this will cut off the relevant interest chain, which may increase the sales price of mobile phones. How to get a new source of profit is worthy of attention. On the other hand, for the software industry, the loss of pre-installed channels will also face a more severe reshuffle, and a group of software companies may be out.
Wang Xingzhi, a consultant of the China Consumer Electronics Industry Association, said that the interim regulations promulgated by the Ministry of Industry and Information Technology may have a deterrent effect on the chaos of pre-installed software to a certain extent. However, in the face of the temptation of interest, it is only hope that the problem must be solved fundamentally. In the effective supervision and strict sanctions according to the law. Recently, the official website of the Ministry of Industry and Information Technology began to publicly solicit the "Interim Provisions on the Preset and Distribution Management of Mobile Intelligent Application Software (APP)", which clearly requires that all pre-installed software except the basic function software can be uninstalled, thereby standardizing the mobile APP. Pre-installed market.
The so-called basic function software refers to the software that guarantees the normal operation of the mobile phone and the operating system, mainly including the basic components of the operating system, applications for ensuring the normal operation of the mobile phone, basic communication applications, and application software download channels. And at least one of the basic function software that implements the same function can be set to be unloadable.
The Ministry of Industry and Information Technology requires that all APPs except the above basic function software need to be easily uninstalled by the user. After uninstalling, the normal use of the mobile phone is not affected, and the resource files, configuration files and user data files attached to the software in the mobile phone can be easily uninstalled. And delete; at the same time, make sure that the uninstalled preset software is not forcibly restored when the mobile smart terminal operating system is upgraded.
In the eyes of the industry, the pre-installation of mobile terminal applications has been one of the main sources of revenue for many mobile phone manufacturers. Once the regulations are introduced, the profit model of software and mobile phone manufacturing companies will be changed. However, Wang Yanhui, secretary-general of the China Mobile Alliance, believes that this regulation will have a deterrent effect on malware, but it will not have much impact on regular manufacturers.
Pre-installed software should be determined by the market
Mobile phone pre-installed software has a long history of ills.
At the beginning of this year, the Shanghai Consumer Protection Committee commissioned a professional organization to conduct a comparative test on a number of mobile phone performance. Through the comparison test, it was found that in addition to the system software, the tested mobile phones were pre-installed with various types of software to varying degrees, up to 71, and nearly 30.
The existence of these pre-installed software not only occupies the storage space and the display area of ​​the main screen, but also may steal traffic, install an advertising plug-in, secretly upload personal information such as the user's geographical location, operating habits, etc., so that the user can't prevent it.
In general, there are several channels for software to enter a mobile phone. Wang Yanhui told the reporter of China Business News that “the formal approach is to cooperate with mobile phone manufacturers, provide them with certain promotion costs, and then pre-install the software into the mobile phone. Every year, several major domestic brands are on this block. 100 million yuan in income."
And some malware is through the mobile phone sales channel in the brush machine, malicious links, and even put on a legal coat, put on the formal application market, and thus pre-installed into the phone. Not long ago, the Ministry of Industry and Information Technology also exposed similar incidents, among which there are many mainstream application markets such as Huawei Application Market, NetEase Application Center, Application Bao, and 91 Assistant.
The official website of the Ministry of Industry and Information Technology made a public comment on the "Interim Provisions on the Preset and Distribution Management of Mobile Intelligent Terminal Application Software (APP)", and clearly stated that the mobile phone software other than the basic function software must be uninstalled. "Once a malicious APP is found, it should be removed in time. For those manufacturers who are 'disobedient', the competent communications department will correct the order according to their powers, impose penalties according to law, and announce the relevant situation to the public."
In fact, as early as 2013, the Ministry of Industry and Information Technology made efforts to manage the pre-installed software. In the "Notice on Strengthening the Management of Mobile Intelligent Terminals into the Network", it is required that the telecommunications network equipment needs to submit information such as the operating system and pre-installed application software, and the pre-installed software is included in the network management for the first time. At the same time, the "Notice" also clearly defines the restricted area for the production enterprise in the pre-installed software, including not explicitly indicating to the user and agreeing with the user, pre-installing the application software to collect and modify the user's personal information; calling the communication function, causing traffic consumption, cost loss, Information disclosure, etc.
However, the reason why such initiatives and constraints do not have much effect is, in the final analysis, a matter of interest. According to industry insiders, as more and more mobile phone manufacturers join the "pre-installed software" army, pre-installed software is gradually expanded from the initial basic necessity to the pre-installation of payment, and has spawned a business model or Business.
Regarding this interim regulation, Wang Yanhui believes that "there is a role for malware, but it will not have much impact on regular manufacturers. Because this regulation does not clearly define what is the basic function, such as whether the stock software is a basic function software, There is no clear regulation. According to this regulation, if two stock software are installed, one must be uninstallable and it is also compliant."
At the same time, he pointed out that what software should be pre-installed should still look at the user community. If you are familiar with the mobile phone, of course, the less pre-installed software, the better, if you do not understand the mobile phone users, but hope to pre-install some software. At present, there are many users in China who still use which software is pre-installed in the mobile phone. There is no pre-installed software, and they will not download it by themselves. Therefore, the pre-installed APP is suitable for some people, but it will also make some people hate. "I personally think that pre-installation of this matter should be decided by the market, not by the Ministry of Industry and Information Technology."
Unsold mobile phone or recovered cost
In the mobile phone industry, Apple is the first to make concessions.
Apple CEO Tim Cook said in an interview recently that the company may allow users to uninstall some of the pre-installed applications of the iOS operating system.
"This problem is more complicated than it seems at first. Some apps are related to other features on the iPhone. If they are uninstalled, it will cause other iPhone features to go wrong. Some apps don't. So, over time, For applications that are not in this situation, we will find a solution."
Of course, this may be related to Apple's impact on the Android mobile phone camp in recent years, but for more mobile phone manufacturers, they are not willing to give up this "cake."
Ai Media Consulting Zhang Yi said, "Smartphone pre-installed APP application has become a common phenomenon in the industry, and has formed a very 'mature' industrial chain." The driving force is APP developers, because the number of users directly determines the APP developers. The market value, that is, the company value, so they will spare no effort to promote the APP installation volume, do not hesitate to pay for pre-installation. â€
However, some mobile phone APP manufacturers have told reporters that there are many channels for APP promotion. They used to promote the mobile phone pre-installation, but now they will select some stores that may use the software, and paste the QR code to promote it. And the store's heads are also willing to cooperate, because they can provide some back-office management data to the store, and they can also get the download volume, and do not need to pay the promotion fee, both sides have benefits.
According to Zhang Yi, "the pre-installed software is generally 2 to 8 yuan. If the user has a large amount of software, it may be a few cents to one or two yuan. A mobile phone can be loaded with 20 to 40 pieces from the factory. Application software, if 10 million units are issued, it can be imagined how much net profit the manufacturer can get, and the mobile phone hardware itself can make money. The mobile phone manufacturer is the main beneficiary."
Since the birth of Xiaomi, the domestic mobile phone prices have been lowered and profits have been reduced. Subsequently, other domestic mobile phone manufacturers have entered the game one after another, setting off a price war. In April of this year, LeTV exposed the cost of BOM at the mobile phone conference, and pulled many friends into the water. Then, Zhou Hongyi, the chairman of the 360 ​​who took over the great god baton, [microblogging], reduced the price of the god F1plus to 399 yuan, and claimed that this is the real invincible price. Even Meizu, which has always emphasized "small but beautiful", is hard to avoid. Since last year, it has opened up financing and launched the low-end model charm blue.
Obviously, manufacturers are losing money by selling mobile phones. Therefore, it is necessary to find other profit models. Earning income through pre-installed software has become a simple and effective method for mobile phone manufacturers to make profits. According to public data, Xiaomi's MIUI has reached a few hundred million yuan through software, which indirectly created the low price of Xiaomi mobile phone [microblogging].
Now, if the provisional regulations are officially implemented, all pre-installed software except the basic function software can be uninstalled. Some insiders believe that this will cut off the relevant interest chain, which may increase the sales price of mobile phones. How to get a new source of profit is worthy of attention. On the other hand, for the software industry, the loss of pre-installed channels will also face a more severe reshuffle, and a group of software companies may be out.
Wang Xingzhi, a consultant of the China Consumer Electronics Industry Association, said that the interim regulations promulgated by the Ministry of Industry and Information Technology may have a deterrent effect on the chaos of pre-installed software to a certain extent. However, in the face of the temptation of interest, it is only hope that the problem must be solved fundamentally. In the effective supervision and strict sanctions according to the law.
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