First we can divide the substitution of products into two types:
The first type is the upgrading of the LED display industry's own products. For example, the industry's early full-color LEDs show the substitution of folks for single and double-color products, and the replacement of low-density products by high-density products;
The second type is the replacement of LED display screens for competing products in other industries, such as neon lights, inkjet ads, advertising light boxes and other outdoor information display media, as well as indoor display devices such as LCD screens and DLP rear projections. It can be seen that with the efforts of the whole industry chain, the market boundary of LED display screens has been continuously broken, the application range is wider and wider, and the market space has been greatly improved.
The appearance of small-pitch LED display and LED advertising machine has brought a heavy blow to DLP and LCD market. Compared with traditional LED display, LED advertising machine has small screen area, low unit price and wide range of use, which is beneficial to enterprises to increase shipments. From the customer's point of view, LED advertising machine provides advertising operators with display devices superior to LCD liquid crystal screens in the small and medium-sized screen market. Compared with indoor large screens, LED small-pitch displays are highly competitive and profitable, which can effectively improve the profitability of enterprises. For the end customers, the appearance of LED small-pitch display has broken the situation of DLP high-end indoor display market, providing new choices for traditional conferences, commanders and other users. It can be said that these two products broaden the scope of use of LED displays.
Compared with the business opportunities brought by the replacement of display devices in other industries, the market space formed by the upgrading of LED display products itself will be more imaginative. The upgrade of the LED display itself can be divided into two aspects:
First of all, the original product reaches the replacement of the service life. It is understood that the LED display life is generally affected by the LED light decay. In the past five years, it can be said that China's LED display screen is the most golden five years. LED display screens have been greatly popularized in various fields such as advertising, stage and stadium. Therefore, in the next few years, there will be a large number of LED displays that have reached the end of their useful life, which will undoubtedly bring huge economic benefits to the enterprise.
Second, it is the replacement of traditional products by new technology products. Up to now, the industry has two development trends worthy of corporate attention.
First: the trend of full-color LED display instead of single and double color; before the full-color LED display is too high, the use is not as simple as single color, the maintenance cost of the manufacturer is relatively large, and it can not really shake the single and double color in the door screen market. status. Nowadays, with the advancement of technology and the decline of cost, the door screen market, which is the last line of defense for single and double color products, is about to be broken by the full-color LED display.
Second: the trend of high-density LED displays to replace low-density products. With the advancement of upstream chip and packaging technology, taking outdoor LED display as an example, the industry's previous mainstream products P10, P8 outdoor full-color LED display, now P4, P3 outdoor LED display has become a new favorite, increased HD LED display The competitiveness of the screen in the outdoor market.
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