Although the LED TV market growth momentum in 2016 is not as significant as the LED lighting growth, the TV model has many styles and large changes in specifications. Therefore, the TV application has more influence on the LED backlight usage. DIGITIMES Research believes that the number of LED backlights used in TV will increase by 4KTV, HDR TV, and quantum dot TV in 2016. Relatively, negative effects include OLED TV and direct-lit LED TV. Among them, 4K TV and direct-lit type LED TV has a significant impact on the LED industry.
DIGITIMES Research observed that some of the major models in the TV market in 2016 have a positive impact on the amount of LED backlight usage, and of course there are negative impacts. In the case of emerging OLED TVs, although LED TV competition technology will theoretically affect the LED backlight usage of TV, OLED TVs account for a low proportion of the overall TV market, and will be only 0.58% in 2016, so LED TV has not yet been adopted. There is an immediate threat. In contrast, OLED TV will promote the development of LED TV to high-end specifications, and instead drive high-profile LED TVs to increase the number of LED backlights.
Among the high-end LED TV models, the current picture quality and price can compete with OLED TV as 4K TV. DIGITIMES Research estimates that global 4K TV will account for 23.7% of LCD TV shipments in 2016, which is higher than 2015. 9.3 percentage points, and the use of a single TV backlight is 30% higher than the general Full HD model, so it is the main model to drive the increase in the use of LED backlights for TV in 2016.
In contrast, the low-cost direct-lit LED TV model continues to reduce the number of backlights, and the direct-to-side and side-light proportions in 2016 will be 65:35, so the reduction in the use of LED backlights for TV will be significant. The effect, while the model is dominated by the Korean industry, a large number of flip-chip LEDs are introduced. The characteristics of the flip-chip LEDs are higher unit price, but the number of single TVs used is small, which contributes to the overall backlight cost reduction.
Other models with a small market share but worthy of continuous observation include HDR TV, Quantum Dot TV, etc. When HDR TV features regional control for subdivision, a single 55-inch will use up to 300 LED backlights. HDR TV is an ultra-high-end model, so the increase in LED backlights for overall TV will be limited. Due to the poor luminous efficiency of quantum dot TV, more LED backlights are needed. However, due to the problems faced by this type of machine, there are many uncertainties in the future development, and it is also difficult to drive the increase in the overall LED backlight usage. .
Analysis of the Impact of Various Types of TV Models on the Use of LED TV Backlights in 2016
Note: The number of "stars" represents the degree of influence on the amount of LED backlight usage; the "arrow" represents the effect of rising or falling on the amount of LED backlight usage.
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