According to insiders familiar with the project, the new TV is equipped with OLED panels that are ultra-lightweight and ultra-thin and can be wall-mounted like a window or hung on a wall like a painting. High-end TVs come in several sizes, with a minimum of 50 inches, and will be available in the first quarter of 2017.
An industry source who did not want to be named said: “LG is planning to launch a new high-end TV at CES, which is very light and thin. It can be hung on the wall like a window or painting. LG has completed production preparations. Held at CES. In a few weeks, the new TV will be available for sale."
The 2017 CES show is scheduled to be held from January 5th to January 8th.
Another source said that the OLED panel used in new TVs is thin and thinner than the 2.5 mm ultra-thin panel used by LG Signature OLED TVs. The new TV will become the thinnest TV on the market, he did not disclose the specific thickness. The OLED panel is provided by LG Display.
According to sources, LG TV is betting on TV and it wants to maintain its leadership in the high-end OLED TV market. In terms of sales volume, OLED TVs accounted for 1% of global TV sales, and LG accounted for the largest share.
At the beginning of the month, Sony announced that it will start selling OLED TVs in the summer of 2017. Sony's panel comes from LG Display, and image processing technology is Sony's own proprietary technology.
In 2015, Panasonic sold 65-inch OLED TVs in Europe, and now it is ready to enter the Japanese and Southeast Asian markets, which will be launched in April. Toshiba is working hard to develop OLED TVs. Samsung Electronics has sold OLED TVs for some time, but later it no longer launches new products.
LG Display is the leader in OLED TV panels. It almost monopolizes the entire market. Even Japanese rival Sony has to purchase components from it.
Although LG Display is a market leader, the challenges it faces are growing. Japan's JOLED is controlled by Sony, Matsushita, and Japan Display, which is developing TV panels. China BOE is also developing similar products.
LG declined to comment on the new TV, the company said only that it will display smart appliances using deep learning technology at CES. LG believes that artificial intelligence technology can enhance the performance of robotic vacuum cleaners and refrigerators. It can collect user data, analyze data, and better understand users.
For example, according to the family's usage patterns, LG Deep Learning refrigerators can predict the behavior of family members and know when they like to drink cold beverages to make ice cubes in advance. Song Dae-hyun, Head of LG Appliances Group, said: "Deep learning is the next step in the evolution of smart appliances. As an industry leader, we have the responsibility to take the lead." In the future, LG will also apply deep learning technology to mobile phones and other products.
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