How did Hisense dominate China's color TV for 14 years?

Let the Samsung, Sony and other foreign giants for a long time, LeTV, Xiaomi and other Internet giants forget it, Hisense - this old giant from the Chinese home appliance industry, has now dominated the Chinese color TV industry for 14 consecutive years. How can this be achieved in the end?
In the Chinese color TV market, from the global overlord of Sony in the CRT era to Samsung, the global leader in the LCD era, the two leading international giants have turned to color TV as a local leader in the past 10 years under the impact, challenge and bombing. For 14 years in a throne, its status is unshakable! Even more recently, a number of internet companies, LeTV, Xiaomi, and Micro-whale, who have entered the color TV industry across the border, are far behind.
China Unicom's latest statistics released in January 2017 on China's color TV industry: Hisense's TV retail volume and retail sales share reached 16.7% and 17.7%, respectively, both of which ranked first in China's color TV market sales and sales. Among them, the sales of Hisense TV exceeded the second 2.79 percentage points in terms of sales reflecting the company's operating quality, and successfully locked in the industry's double lead in both scale and quality.
Since 2004, the first time since the completion of the transition to the tablet era, Hisense TV relying on technological innovation and high-end layout firmly occupy the initiative in the Chinese market, and successfully achieved 14 years of continuous leadership. This is not just for global giants such as Sony and Samsung to “get out of the dust”. Even internet companies such as LeTV, Xiaomi, and Xiaowei, which have been trying to subvert TV in recent years, have been left far behind and successfully defended China’s color TV sets. The right to speak and define the market development changes.
Unexpectedly, this is just the "tip of the iceberg" of Hisense TV. At present, things that are worrying Samsung, Sony and other global color TV giants are happening. Currently, Hisense, which has dominated China’s color TV for the first time in 14 years, has long been dissatisfied with the continuous double-dominance of China’s market size and share, and has succeeded in occupying the high-end large-screen TV market in recent years. This is considered to be the last foreign-owned foreign brand in China. The "profit fortress" and "strategic high ground" have now become Hisense TV's "meal lunch."
Seizing the right to speak in the high-end large-screen market has made Hisense now the number one and number one in China's color TV. Backed by the absolute leading edge of China's color TV, it initiated the impact on the world's color TV. Market monitoring data from Zhongyikang shows that in January this year, Hisense’s retail share in the high-end market above 55 inches reached 17.90%, surpassing Samsung's 14.66%, and continued to rank first; Hisense laser TVs are larger than 85 inches. The market share is as high as 53.21%, becoming the “monopoly” overlord of large-screen TVs.
Although in the past two or three years, a large number of companies from the Internet industry have entered the color TV market cross-border and have hit the market with concepts and methods such as ultra-low prices and hardware free. At the same time, Samsung, LG, Sharp and other foreign brands have also frequently joined the low-price war, exacerbating the intense competition in the industry.
In the face of such a competitive situation, not only has Hisun's leading edge not been impacted, but it has further highlighted the commercial value of Hisense's softness and hardness. As an industry leader, Hisense has been sticking to the development path of high-end and high-quality products for many years. It has introduced ULED super-quality TVs with outstanding picture quality and the world’s first 4K laser television, leading the upgrade of display technology and making Hisense more capable in hardware innovation. The more "hard".
At the same time, it has provided users with a perfect experience in intelligent interaction and video services, and has created a series of content service platforms including poly-sighted, poly-enjoy, poly-study, poly-play, and multi-use and so on, allowing Hisense's soft power. Strong increase. In the end, with the help of the advantages of a hard-soft collaborative platform, the industry’s leading position is further consolidated and enhanced.
From the 14th consecutive year of China's color TV to the successful breakthrough of foreign brands, the last piece of strategic height has become China's top TV color. The road ahead of Hisense TV is the largest in the global market. According to the latest data from WitsView, an international market research company, among the top five global TV companies in 2016, Hisense ranked among the top three and became the only brand to achieve significant growth among Samsung, LG, Hisense, TCL and Sony.
This is Hisense has been ranked among the top 3 in the world for two consecutive years!

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