Open VIP Mode Netflix Change China Video Platform

When the time came back 15 years ago, people would sit in front of the TV for a TV drama every day. From time to time, they would also confess the advertisements that were broadcast during the wonderful time. The drama Tucao became the main pastime of our time. . Back to reality, this way of seeing the drama is also getting further and further away from us. Nowadays, in a fast-paced and efficient life, the kind of relaxed and relaxing way of looking at the drama seems to be so rare. At present, most of the people's chase drama is basically abolished sleepless, sleepless.

Netflix Changes China Video Platform

Due to the convenience of the Internet and people’s enthusiasm for chasing dramas, domestic video websites have been rapidly developed. Watching videos through video websites has become the most popular method. Each major video site is also a unique move. Like Tencent Video, Youku Tudou, iQiyi, LeTV, etc., they are eager to expand their content resources, and they don’t hesitate to obtain a single broadcast rights, or even build home-made plays to meet the needs of different groups of people. . Of course, users also have to pay a price, video site VIP membership has been widely popularized.

Now we can chase drama anytime anywhere

In fact, on the one hand, domestic video websites try to meet the needs of users on the one hand, and on the other hand, they are constantly learning the business models of foreign video platforms. The main target of their learning is the US Netflix online video rental companies, which may not be familiar to everyone. . Netflix is ​​currently on the 2016 Forbes list of the top 100 most valuable companies in the world. Under a siege of a large group of high-tech companies, this relatively people-friendly network platform once again proved its strength.

Netflix was first engaged in DVD rental

Netflix was founded in 1997 and its initial business was to provide users with physical DVD rental and mailing services. It took only five years to list on Nasdaq. By 2007, Netflix's DVD rental business was faltering due to the fact that Apple, Amazon, and others all developed digital pay-per-download services. So Netflix launched a revolutionary concept of delivering movies directly to the user's computer, which not only eliminated the time for receiving and returning CDs, but also completely changed the way people watch videos.

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Early in the revolutionary concept, users can watch movies on the Internet. However, due to bandwidth limitations, users were only able to see videos with lower quality than DVDs and Blu-ray discs. But at the time, the Internet was basically universal, so it could transmit video faster and more reliably than other video platforms. Some users also have high requirements for movie quality. They can still get higher quality videos through Netflix's CD rental service.

At present, more users will choose to purchase directly from Netflix official website to download

Due to the launch of the new Netflix business in 2007, streaming media became synonymous with viewing for the first time, and TV programs gradually took up an increasing share of the Netflix video library. In 2013, Netflix began to produce its own show. The political drama "House of Cards", a smash hit political drama, was produced by Netflix. This kind of program accounted for 27% of Netflix and even eclipsed the movies on the platform. This is why we It can be seen that currently domestic video websites are vigorously developing their own home-made dramas.

The self-made drama "House of Cards" built by Netflix has received rave reviews

Ten years after Netflix first introduced streaming video, the service has approximately 87 million users worldwide (mainly in the United States and Canada) and more than 4.3 million DVD users. Now that Netflix's DVD business is managed by a single website, it can provide unlimited viewing, synchronized streaming across devices, and newly developed video downloads in the past year, with the video's clarity reaching the Ultra HD standard. Currently Netflix's streaming media platform already has thousands of movies and TV series, including hundreds of homemade plays and special programs.

Netflix changes people's viewing habits

It can be said that Netflix has successfully cultivated a large number of stable paying subscribers from the initial lease of DVDs to streaming media services, and then to a large number of homemade dramas. It has also had a profound impact on domestic video platforms. We can find that members, streaming media, and home-made dramas have become hot spots for the domestic video platform in 2016. Learning the advanced business model is of course correct, but it is not an easy thing to really do well.

3, China's video platform has a long way to go

When Youku was listed on the NYSE (currently Youku Tudou has delisted), it said that it wanted to create the Netflix+Hulu+YouTube model, which seems to cover the commercial value of all video websites in the United States, but for current Chinese video websites, In terms of size, due to business models, basically everything is done, but in a state where nothing is done well, China's online video is still rapping in front of various trends.

Netflix has a large and stable paying member

Since Netflix originated from the rental of DVDs, coupled with the long-standing habits of US users, it has a large and stable payment group. Its business model of being a paid membership system has a natural advantage, which is not available on Chinese video websites. Similarly, the United States Hulu (founded by NBC Universal and Fox) has a strong background and is currently working with more than 80 content producers including Sony, Disney, MGM, Warner Brothers, and the NBA, and has a unique worldwide copyright content. Its profitable method of embedding advertisements in videos has become a target for domestic video websites to imitate, but the content structure is far apart.

Hulu has a great advantage in film and television copyright

As far as we are familiar with YouTube, there is not much to explain. This is a video site that is purely based on the Internet UGC (User Generated Content) structure. In fact, most of China's video sites have started in YouTube mode. At present, domestic video websites, if paid members, are not based on Netflix. If you say that the quality of content is far less than Hulu. If you say user-created content, you can't achieve YouTube's standard.

Domestic video websites are also developing home-made dramas

The existence of Netflix, hulu, and Youtube is the result of differentiated competition based on its own unique advantages. Therefore, every family is rich and oily. In the process of grabbing various trends, China’s video websites have forgotten their own and have become increasingly indifferent to changes in various trends. Whether it is a huge amount of money to expand market share, high price content, or swarms of UGC or PGC content structure changes, these video sites have become more and more fierce in terms of content structure and business model.

Written at the end:

As far as the current status of China's video websites is concerned, both content quality and business model cannot be changed in the short term, but we are not completely blind to hope. As far as content is concerned, we have already seen some differences between websites. For example, if we see iQiyi, we will think of TV shows, we will see Tencent videos will think of home-made dramas, and if we see Sohu videos, we will think of US dramas. At the same time, in the business model, in order to attract advertisers, the current domestic video websites are striving to be close to the portal, enhance their influence while achieving diversified development, truly playing out the user value and media value owned by the online video itself. In the future, perhaps more differentiated in terms of content and business model, China's video site can only get out of its own path.

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