"Just adjusted the price, we only need 5,690 yuan for this 37-inch LED TV." The salesperson of a large appliance store in Hefei said. According to a survey by the reporter, various home appliance brands are currently adjusting prices. At the same time, the latest 3D TV will also appear in the provincial capital in the middle of this month.
Price cuts promote LED popularity
The reporter found in the provincial capital market that various TV brands are pushing LED products, and the price has dropped by 1,000 yuan. The price of 37-inch LED TVs of Hisense, Haier and other brands are controlled within 6,000 yuan, while a 42-inch LED TV of LG also purchases 32-inch LCD TVs. The promotion range is quite large. Compared with the price of 37-inch LED TV nearly 8,000 yuan at the peak of last year, this price has become civilian. Compared with LCD TVs of the same brand, the price gap has narrowed to less than 2,000 yuan. .
"We have only recently adjusted the price to do activities, in order to popularize the promotion of LED TV." A brand of promoters told reporters. It is understood that based on last year's LED products, various brand manufacturers will introduce new LED products. Prior to this, products that have been on the market for some time will choose to cut prices to go. "This is also a common practice for consumer electronics. Since LED is a new product, this price cut will definitely play a role in promoting the replacement." Industry insiders said.
"3D TV will soon go to the cabinet." A person in charge of a home appliance store revealed that a joint venture brand 3D TV will be available in mid-April.
The replacement depends on the customer's "face"
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Although the merchants are eager to make a "replacement" brand, but also need consumers to buy. "LED TV is still asking more and buying less." A person in charge of Wuxing Electric said that the main reason is that ordinary LCD is cheaper.
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However, due to its thinness and energy saving, LED TVs are being favored by more and more consumers. “It seems that the picture is much better, but it is worried that the new product technology is still not mature.†Mr. Li said this.
Many merchants say that as LED prices fall, it will definitely drive change. "The price of this 37-inch LED TV is more than 8,000 yuan." A salesperson said that the price cut is now expected to be acceptable to consumers.
As for 3D TV, industry insiders said that the price just coming out will definitely be quite high, but he thinks that Hefei will definitely taste crabs first. In the future, with the increase of film sources, this kind of TV will also be loved by more people.
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