——Kimei Media and KFC launched KFC’s “Omelette†campaign
Subway led big screen can make breakfast? Yes, you are not mistaken! Recently, this interactive advertisement appeared in the Shanghai subway station. In a wonderful way, you can pass your hand to complete a process of making the omelet breakfast on the United States led the big screen-based media, this interesting ad content, aroused the interest of many subway commuters, people have to participate Come to this new form of interaction.
Different from the regular advertisements, the KFC "Isolate" breakfast-sensing interactive advertisement is based on technologies such as computer vision and virtual reality, so that ordinary video advertisements can be changed according to human movements. In order to make the interactive experience more lively, Jimei Media adopts the advanced infrared induction Airscan device imported from Germany, which has high sensitivity and stability, and concealed external, without affecting the overall appearance of the LED display , resisting light interference and touching any object. In case, instantly capture the interaction of the interactive crowd.
Everyone in the scene imitated KFC's KFC “being the egg roll†in the process of beating eggs, stirring flour, omelettes, chicken and other actions, instantly reflected on the big screen in a zero-day manner, and triggered the corresponding sound effect feedback, let People walked through the Shanghai Metro's Xujiahui, Shaanxi South Road, People's Square, Jing'an Temple's big screen, and experienced the process of making egg rolls in the kitchen. Authenticity and interesting interactive forms have achieved unimaginable display effects, and have made this series of advertisements popular.
This event is a creative advertising campaign for the promotion of new products by Kemet Media and KFC. According to the relevant person in charge of Jimei Media, the current pace of urban life is very fast, often overlooking the concern about breakfast nutrition. Through this novel form of advertising, it provides a new experience for the subway commuters, and the whole process has learned how a “bean to roll†is made. In addition, KFC's “Ivory Egg†breakfast series is specially designed for office workers, and the subway is the tool of choice for office workers. Therefore, while promoting new products, it will also cause everyone to be healthy and healthy. Pay attention to it.
"Kimmei Media" related introduction:
Shanghai Jimei Culture Media Co., Ltd. is one of the largest large-screen digital video media integrated operators in the domestic subway environment, and is also the most professional all-media film business integrated communication service organization in China. Founded in 2006, the company is headquartered in Shanghai, with branches in Beijing and Chengdu, and branches in Guangzhou. At present, it has two main businesses of subway media and film media.
In terms of subway media, Kemei Media has large-screen digital video media resources in Shanghai, Beijing and Chengdu, covering the city's core business district, CBD, transportation hub and large living community. Up to now, the company has a total of more than 300 large screens of subways in the country, covering more than 20 million people in the mainstream of the city daily.
In terms of film media, Kemei Media is committed to tailoring the one-stop film integrated marketing plan for the brand and providing all-media business marketing solutions for all aspects of the film industry chain. Up to now, the advertising coverage covers more than 60 cities in China, more than 20 theaters, and 4,000 screens in nearly 500 theaters.
Kemei Media regards "communicating the future" as the core tenet of the enterprise. "Integrity, passion, creation and respect" are the main values. "New technologies realize the potential of the media, and new media beautify people's lives" is the vision of the whole development process. Combining fashion and creative design, we will create an active and dynamic digital communication platform and combine multimedia forms to provide one-stop integrated marketing planning for the brand. Kemei Media will continue to pursue development, actively create a strong, high-coverage media network, and use our professional media to create a miracle for your brand.
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