Hisense TV evaluation another watch artifact

The 2018 World Cup has entered the first year countdown. For the majority of fans, except for fried chicken beer, the most important thing is to watch a ball artifact. In recent years, there have been many televisions and projection equipment under the banner of the "watching artifact", but not many of them have been exclusively customized for the game in terms of hardware and content. In April of this year, Hisense announced a high-profile announcement of becoming the official sponsor of the 2018 World Cup in Russia and stated that it will conduct joint R&D with FIFA in broadcast technology and other aspects; in May, Hisense ULED Ultra HD TV series was released, becoming the first 2018 World Cup. Custom TV. In fact, this is not the first time for Hisense to customize products for international competitions. Last year's European Cup launched its own customized version of the TV, the MU8600 series ULED super-quality TV. To talk about the "ball watching artifact", surely no one can be more emboldened than Hisense. This official designated World Cup exclusive TV is it worthy of the name "watching artifact"? This is the answer that this assessment will tell you.


This may be the highest value of Hisense TV

After the popularity of display technologies such as 4K, HDR, etc., in order to seek differentiation, the television industry has begun to arrogance in the “value-for-value” field: ultra-thin, narrow border, and integration... Aesthetics are very subjective, but as Domestically produced, the world’s top three television brands, Hisense has always been more aesthetically sensible. Hisense named this TV "璀璨", and its appearance and naming have maintained a consistent high standard. After nine goals, Pan Xiaoting used the phrase "beginning with Yan value and being trapped in talent" to evaluate it as very relevant. Here I would like to insert a sentence about the name of TV. Whether it is “Tianyu” or “璀璨”, Hisense is getting more and more experienced in naming. It is simple and clear and has Chinese flavor. A good product name will bring great convenience to communication. Hisense, who specializes in sports marketing, naturally has a lot of experience in this area.

Since it is the main character, we must look at where beauty is. What we have in our hands is the 55-inch version of the TV, model 55NU8800U.

Keywords one: no border

Like mobile phones, TVs are also pursuing the ultimate in narrow borders and no borders. The narrow border is a TV design trend in recent years and even a long time in the future. It can minimize visual disturbances and provide consumers with a 1:1 real immersive experience.


Hisense TV uses a borderless design, of course, is not a true frameless but close to the visual effect of the border, the metal frame is controlled at about 2mm, from the front to see almost no presence of the border.


At the bottom right of the screen is a one-touch touch sensitive button, hollow floating touch, a strong sense of science and technology.


Keywords two: ultra-thin

Now that TVs are getting thinner and thinner, OLED TVs have been able to achieve close to the thickness of paper due to their inherently slim properties. However, due to the limitations of the backlight module, traditional LCD TVs have to go slowly on the ultra-thinned road. Hisense TV's thinnest point is 8.9mm, and it does not pursue the ultimate thinness of a 4.9mm LCD TV. This is also the result of the balance of picture quality, aesthetics, and structural strength.


While reducing the thickness, Hisense TV reduced the distance from the wall to 10mm when it was wall mounted, and was more integrated with the wall surface, greatly improving the aesthetics of the home environment.

Keywords three: backplane without screws

Good products always maintain strict standards where you can't see them. Not only is the front face simple and stunning, but the unusual back is also the same. We are accustomed to the screws on the back of the TV that are studded with fixed backplanes. We cannot find one on the back of Hisense TV. Where are the screws? How to fix the backboard?


Originally, Hisense used an innovative module solution to carefully cut the entire block of high-gloss brushed steel-plastic panels and attach them to the design to ensure safety while eliminating the redundancy of the traditional TV backshells and realizing the absence of backplanes. One screw. It seems that screws are not intended to be removed. External designs need to be collaboratively innovated with internal structures to achieve breakthroughs in existing designs.


Not only that, Hisense TV also uses the industry's most advanced high-gloss brushed steel-plastic panel and high-gloss injection-molded case design to achieve a black-like color effect.

As the center of home audio and video entertainment, TV is destined to access a variety of devices, such as Blu-ray players, game consoles, TV boxes, and routers. It is very necessary to effectively manage the wire when wireless is not widely used. Good design not only looks beautiful but also requires practicality.

Let me talk about the interface, with two HDMI2.0 (one with ARC) interface, two USB (one for USB3.0) interface, three-in-one audio and video input, network port and antenna, etc., and also equipped with a coaxial The output provides options for users who are pursuing high-quality audio and video experiences.


If so many interfaces are connected to devices, the degree of messiness is evident. Therefore, Hisense TV adopts a hidden wire management method. When it is covered with a plastic cover, the wire interface of the person is not seen. In addition, a magnetic suction cover is added to the interface of the base to achieve the purpose of concealment and is very user-friendly.


Keywords four: art base

The most widely used TV base is a "herringbone" base, which has always been the first choice for large-screen LCD TVs thanks to the triangular stabilizing structure. This time, in order to be worthy of the name of "璀璨", Hisense has artistically built the base, using Hisense's first single-column large-scale aluminum die casting technology, the surface using cutting-edge technology - nano-spraying process, brilliant color, in Visually presents a swan-like artistic design.



This time, the television base is finally no longer aesthetic fatigue.

Born to be clear and smooth for the game is king

Hisense TV as the first 2018 World Cup custom TV, watching football results is what the fans are most concerned about. Not much to say, we directly tested the samples, sample taken from "Madrid Barcelona Barcelona."


Specifications are as follows:
High-speed motion video focuses on jitter and smearing. Jitter usually appears as an image instability, including up and down or left and right jitter; trailing refers to high-speed motion of the object because the frame rate is not high enough, the picture does not appear smooth and dragging the tail.


From the test sample point of view, there is no jitter during the entire process, and the trajectory of the ball at high-speed flight is also very clear, with no trailing phenomenon.


In the same way, the running players are also very clear and there is no trailing phenomenon. This is mainly due to Hisense TV's Motion Flow intelligent motion frame measurement system, and the GPU is upgraded to the Mali T820. The update of the operating speed supports the detection of more motion picture detection, more accurate motion vector determination, and rapid motion. The image is more clear and smooth. The new OPEN GL3.0 function supports geometric rendering of images, and the display content is more layered and three-dimensional.

ULED4.0 - the real force of glamorous appearance

If the design is the face of the TV glamorous, ULED4.0 is absolutely the basis for TV.


Hisense is an unquestionable technology stream in domestic television and one of the few television companies that has mastered core display technology. Sticking to the high-end and taking the technological route of independent innovation has always been the goal of Hisense. For the television industry, the upstream display panel is in the hands of a few hands. Under the premise that the quality of the panel is almost the same, the key to different TV companies to open up the competition gap lies in the core display technologies such as backlight modules and picture quality chips. Contest.


Hisense insisted on independent research and development of display technology, and named "ULED." Since Hisense launched the ULED 1.0 TV XT900 series in March 2014, it embarked on the ULED high-end road. ULED is China's autonomous display technology developed by Hisense after 7 years. Since then, the development of ULED display technology has entered the fast lane. In December 2014, ULED 1.5 generation products applied high peak brightness high color gamut module and backlight partition control and Hiview. The 2nd generation technology of the picture-based image engine improves display performance compared with ULED 1.0 products and also leaves behind similar products.

Hisense TV is equipped with the latest ULED4.0 technology, using quantum dot technology, color gamut 80% BT.2020 (100% NTSC), peak brightness 1000nit, and put forward the "four-dimensional" concept of television display. What is the "four-dimensional" concept? In fact, many consumers do not necessarily know what 80% BT.2020 and 1000nit peak brightness mean. Only know that these values ​​are generally higher, the better, combine the color gamut and brightness to talk about what is "four-dimensional".

"4D": not only the pursuit of accurate display, but also humane care

For now, the color gamut of the human eye is much wider than the color gamut of most devices. Therefore, the human eye's color gamut is usually used as a benchmark, and human-made “gamut standards” and various “device color gamuts” are compared. How does the color gamut of human eyes express? The 1931 International Commission on Illumination (CIE) drew a picture:

"CIE 1931 xy Chroma Chart", source: wikimedia

The four-dimensional model is based on "two-dimensional" and "three-dimensional". The evaluation of two-dimensional gamut mainly includes gamut coverage values ​​and chromatic coordinate quasi-values. The gamut coverage value is 80% that we often say BT.2020, 100% NTSC, BT.2020 is the industry's most advanced evaluation standard. The value of the color coordinates is the position of the three-color coordinates of red, green, and blue in the above figure on the two-dimensional color space map, which determines the accuracy of the color.

The appearance of various standards, source: coloriq

Some manufacturers are pursuing high values, often measured using something like BT709 or NTSC. The coverage between them can be represented by the following picture.


The "three-dimensional" evaluation system adds the concept of brightness. The range of brightness in the natural world is very large. At high altitude, the sun is hundreds of thousands of nits, and the night scene is as low as a few tens of tens of nits. To accurately display the real scene of a picture or image recording, the display device must have extremely high peak brightness. . At present, there are only a few companies in the industry that can achieve a peak brightness of more than 1000 nits.


Hisense TV has proposed four-dimensional innovation and added the influence of “ambient light” on the real picture of television display. It has solved the problem that TV screens have different perceptions in human eyes due to the influence of ambient light at different time periods. Hisense TV has ambient light detection capabilities and automatically adjusts brightness and chrominance parameters based on the viewing environment of the user. Ensure that the "images" fed back to the user's eyes meet the "real" feelings of the natural world and avoid excessive peak brightness irritations to the human eye.

The ultimate goal of Hisense TV’s “four-dimensional” concept is to achieve the comfort of the human eye based on true reduction.

Color: Precise restoration is the first priority

What is the quality of the TV? We also used a professional instrument for objective testing. The Spyder4 TV colorimeter was chosen as the test instrument. Turn off the room lights, turn the TV to "standard mode" and warm up for more than half an hour.

Adjust to "standard mode"

Through the color analysis equipment test, the color gamut value obtained by measuring the coordinate values ​​of the three primary colors of red, green, and blue has reached 101.55% NTSC, and it must be said that the advantages of the quantum dot technology in the wide color gamut are undeniable.

Of course, for consumers, what the parameters are are clouds, what the naked eye sees is the king.


We use high-resolution pictures and 4K and 1080P video at different bit rates and formats, and use SLR cameras for recording. In order to avoid the input signal deviation as much as possible, we chose the open Boer Q10 Plus Blu-ray HDD player. As an old brand that has been deeply cultivating the audio and video industry for 10 years, this player has almost reached the current top level in terms of performance. Support 4K HDR, support 10Bit source decoding, have a huge increase in resolution, color depth, color gamut, contrast and frame number, can restore the content of the video with the greatest accuracy, and ensure the accuracy of the output signal.


Let's look at a group of 4K test images whose primary colors are red, green and blue.




Judging from the screen shots, whether it is red flowers, green leaves or blue sky, Hisense TV shows a true reduction of the color characteristics, the three basic colors are not over-saturation. The crystal clearness of the dewdrops on the flowers, the distinctness of the green leaves, and the sparkling blue sea surface make the color and the transparency of the picture very good. In terms of the tempering style, it also inherited Hisense's consistent emphasis on authenticity and naturalness. Features, eyes will look very comfortable.
Below are more screen shots, only size cuts, no other changes.




Let's take a look at the performance of the video, starting with a set of 4K demos.



Compared to static pictures, video is more challenging for real-time computing and processing power of TV chips. When playing 4K video, Hisense fully demonstrated the advantages of ULED4.0 in color, and the wide color gamut made the color performance more exquisite and vivid. Watching the video really became a kind of visual enjoyment.




This is a set of screen shots in 1080P "Speed ​​and Passion 7". Hisense TV can provide intelligent display compensation for 2K sources, so it will be much better in resolution than ordinary TV and close to 4K. Not only for the local film source, it can also extract the network source characteristics of different frame rates and sharpness, together with the corresponding display compensation algorithm, so that the video playback is more clear. In the absence of 4K film sources, such a technical means is very necessary. From the screen shots, it can be seen that both the big scenes and the details of the characters are very real and have a good look and feel.

More intelligent and easy to use VIDDA5

Hisense TV is still equipped with the familiar VIDDA operating system, but it has evolved to the fifth generation and has greatly improved its functionality and ease of use.

VIDDA5
VIDDA4
Compared with the previous generation of VIDDA4, UI design is more flattened, and highlights such as icons are removed. The display of content is more concise and efficient. The same as before is the status bar at the top, showing sources, notifications, weather, dates, and more. The middle section shows the recommended content, which becomes the corresponding content as the following pieces of “Fine-looking” and “College for learning” are switched.

Content has always been a major advantage of Hisense TV and has been mentioned many times in our previous evaluations. Whether it is a hit drama, a popular variety show, or a Hollywood blockbuster, it can always be found first in "Come Together." The update is fast, and the source is all the characteristics of Hisense TV.

Gather together

Most sources have 1080P optional
Good for use
Gathering fun
to sum up

After a few days of in-depth experience, we have been able to answer the questions raised at the beginning. From the hardware point of view, high-definition smooth and dynamic images with no trailing, and color performance over 100% NTSC color gamut, refer to Hisense as a “watching artifact”. "There is no moisture at all. At the same time, as part of the home environment, it also features high-value features. The front of the frame, the backboard without screws, the artistic base, and the finely carved metal frame all show that Hisense is designing and manufacturing. The first-class level of craftsmanship. On the content side, with reference to the performance of the European Cup, Hisense platform will surely include more exciting events. With the countdown to the first anniversary of the World Cup, it has been possible to imagine the jubilation scene in the midsummer next year. As a fan, it is time to consider changing a ball watching artifact.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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