Shazam is committed to audio recognition services and technologies. It is reported that the earlier humming / listening music recognition services are much earlier than the appearance of the iPhone, and the long-term friendly relationship with Apple. the reason. So why Apple bought Shazam, the reason is self-evident.
I was quite touched by Apple's acquisition of Shazam last week. Although I used SoundHound Infinity for free in 2011 while taking advantage of the app store promotion. However, there are many services and technologies for audio recognition on the market (such as Gracenote, such as TrackID that Sony just cut off), why did you buy Shazam?
In my opinion, whether it is Shazam or SoundHound (or its predecessor, Midomi), these humming / listening services are well before the iPhone. Shazam, established in 1999, played this way in the pre-smartphone era: the user heard the song, called a service short number, let the phone hear it, and then automatically hung up, the song information was sent to the user's mobile phone in the form of SMS .
In 2008, with the launch of iPhone OS 2.0 and the App Store, Shazam became the first native application to enter the store, showing the convenience and infinite charm of the iPhone smartphone, it can recognize songs, and even directly User brings to iTunes or YouTube music library.
In the most classic "There is an app for that" series of advertisements at that time, there was also a seat for Shazam. This advertisement made me who was still in college play it repeatedly no less than 50 times. The Submarines' "You Me and the Bourgeoise" is the main background melody of the iPhone 3G series of ads, but only this version of Shazam shows the singing part of the song, very clever.
Since then, Shazam has always attracted me not because one side is better than one side. In 2009, Shazam followed Apple ’s pace and launched jointly with the charity organization (RED)
Red Charity Edition, they are also the first mobile application to join Red.
Since then, Shazam has embarked on a road of financing, but in the course of how to realize it, they have also made many attempts, such as the search limit of free accounts, and cooperation with more services.
Enter the TV screen and provide interactive advertising solutions.
Lincoln Park and Shazam collaborate to search their singles and get exclusive behind-the-scenes footage
Starting from iOS 8, the function of Shazam has been introduced to Siri. As long as you ask Siri while playing a song, you can access Shazam to search without even installing an application.
In addition, compared with Soundhound, Shazam has the strategic investment of the world's three major record companies (Sony, Universal, Warner), which is very similar to the situation of Beats headphones. In other words, Shazam has more contacts and bases in the recording industry than other similar products.
A round of strategic financing in 2014, with investors including Access Industries, parent companies of Universal, Sony and Warner
The long-term friendly relationship with Apple and the coincidence of music genes have always allowed Shazam to walk in Apple's first echelon, ups and downs for nearly 10 years, and Apple's efforts in the TV field also require Shazam for TV's experience. How to interact with the audience facing the screen through the application, Shazam's team researched Apple three years earlier. I think this is where Apple will always surprise users in the future.
From 2008 to the present, we have witnessed changes in people's habits in listening to songs. From the past acquisition methods of broadcasting, background music, recommendations, and downloads, to the current digitization and streaming, people also recognize tracks in completely different ways. Before, people may need to know who is the real singer of "Classic European and American Pop Music 1-003.mp3" or "Fever Disc 01.wma". The popularity of DAB digital broadcasting formats in Europe and the United States has given names to the songs in the broadcast; the popularity of SpoTIfy and other streaming music services and penetration in the field of public broadcasting, users can bring songs played in the lobby as long as there is a corresponding client Go; most people no longer download, there is no longer the need to organize music file tags ...
It is conceivable that Shazam can still do some fun things in this era, and what can he get from his "born couple" apple. Maybe Apple can discover more singers through Shazam (the music of an unknown singer is searched by many people), or let users discover more tidbits in the movies / TV shows they watch, or help people find more of a song Cover version, discover the samples behind the song (Apple, quickly acquire Who Sampled) ... In short, the possibilities are infinite.
Thanks to this acquisition, it brings me back to 9 years ago, the era of repeated 30-second Apple ads.
* The reason why it is called Reprise also uses the "sound" in the concept of modern music albums, because the previous article why Apple bought Shazam to make a distinction.
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