Hisense not only sponsors the World Cup but also develops event video technology


On April 6th news, after the European Cup last year, Hisense seemed to have a sweet spot in sports marketing, once again becoming the official sponsor of the 2018 FIFA World Cup, and commissioned Hisense to develop event video technology to enhance the audience viewing experience. According to Liu Hongxin, the president of Hisense Group, this is the biggest sports marketing campaign in Hisense's history.
In fact, sports marketing is not only no stranger to Hisense, but also should be considered an old hand. For many years, Hisense has continuously invested in the Australian Open, the NASCAR XFINITY series of competitions and the F1 Red Bull Racing team. Last year, UEFA evaluated the products and reputation of Hisense, and valued its accumulated experience in a series of events. experience.
According to statistics, for every 1% increase in the popularity of a brand, it will cost US$20 million in advertisement fees. With sports events, the same cost can increase awareness by 10%. Last year at the European Cup, Hisense had a sweet spot. It claimed to have increased global popularity by 6 percentage points, European market sales increased by 65% ​​in the second quarter, and domestic TV market share increased by 1.87 percentage points.
After this sponsored World Cup, Hisense's LOGO will appear on venue advertisements, tickets, news background boards and live scores pop-ups during the competition. The world’s more than 200 countries will once again see Hisense’s presence through live broadcast signals.
In addition, Liu Hongxin also disclosed that FIFA values ​​development with sponsors and builds platforms. He chose Hisense because of his emphasis on Hisense's display technology and multimedia technology. He can do in-depth technical development on the video presentation mode of the competition and improve the audience. Watch the experience. However, Liu Hongxin did not elaborate on this.
Data show that for the first time in 13 consecutive years, domestic sales volume is the largest, and global shipments are the third. China’s largest Internet TV OTT platform, with 24 million users, monopolizes more than half of the market in the large-screen and ultra-large screen markets.
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