[Text / Gaogong LED Xu Chaopeng] Since the beginning of this year, the EAGLERISE brand, which has a certain amount of possession in the North American and European power markets, has gradually expanded its domestic power market with the advantages of its own brand.
"At present, Igor LED driver power products cover a total of four series of European regulations, Chinese regulations, US regulations and waterproof. Among them, LED dimming driver series belongs to Igor's core products, including LED 0-10V dimming and constant. Pressure thyristor dimming, WIFI integrated tone light, infrared remote control variable tone light and other types, have won the praise of customers." Igor Lighting Industry Center Sales Director Zhao Nannan told reporters.
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Igor Shunde production base
It is reported that Igor was founded in the 1990s. It currently covers three production bases in Shunde, Nanhai and Chancheng, covers an area of ​​140,000 square meters, and employs nearly 2,000 employees. It covers the history of the company, the size of the company, and the number of employees. They are truly leading LED driver companies.
“Ogo's headquarters is located in Foshan, China, but the sales network has spread all over the world, such as the Igor Electric Hamburg subsidiary, the Philadelphia subsidiary (2007), the Japanese subsidiary, and the Los Angeles subsidiary (2010). , built into the seven major marketing centers in Foshan, Shanghai, Beijing, Tokyo, Hamburg, Philadelphia, Los Angeles, and gradually expand the global market." Igor Marketing Director Li Weixiong mentioned.
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Igor's "Global Operations"
According to the research data of the High-Tech Research Institute LED Research Institute (GLII), in 2014, the total non-tax sales of Igor products in the global market reached 830 million yuan, of which the lighting industry accounted for 44.3% of the total sales, and the LEDs therein. Drive products account for about 300 million sales.
Moreover, Zhao Nannan also said that the next phase of Igor will also comprehensively subdivide the application characteristics of the commercial lighting market, and launch products in a targeted manner. In addition to the currently focused panel light market, the three anti-lights and track lights will also be It is the next point. At the same time, from the perspective of sales, Igor will continue to increase the promotion of overseas markets, play the role of an agent, and expand overseas markets at full speed.
"It is expected that in the next three to five years, the demand for LED drive power in the global market will continue to increase, and our company will also cater to the development needs of the market and continue to maintain Igor's global leading edge and brand advantage. At the same time, Igor will continue to increase research and development efforts, and constantly increase the variety of products, in order to win more market and the recognition of our customers." Zhao Nannan finally mentioned.
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Zhao Nannan, Sales Director, Igor Lighting Industry Center
From December 11th to 12th, the “2015 High-tech LED Annual Meetingâ€, which was created by Gaogong LED, will be attended by more than 500 leading LED industry leaders to discuss the exciting pattern of the LED world in the next three years.
At that time, Igor Sales Director Zhao Nannan will bring a wonderful speech on the topic of "Global Marketing Strategy for LED Drivers". Global Marketing, what does it mean for the current LED driver industry? Igor will give you the answer... ...
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