Since the "Jiangnan Style" MV video was uploaded to youtube on July 15 this year, its performance has to be said to be a "miracle." As of the early morning of this morning, uploading 102 days, over 500 million hits, two broken Guinness, 35 national iTunesMV list leaderboard, ranked third in youtube "history most click-through video", and extremely capable American singer Justin Bieber's "Baby" set a record of 770 million total hits, and won the European and American pop music charts. Immediately triggered the crazy spoof of the whole people, the remake of the imitation version emerges endlessly, the Obama version, Zhou Xingchi version, the US Navy version, the wedding version, the silk version, the female dormitory version, etc. are madly reprinted on the network, the search engine enters the "Jiangnan Style" display The number of information is as high as 223 million.
So what kind of magic does it have and it is a household name in a short time? What kind of enlightenment can the success of "Gangnan Style" bring to our LED lighting industry marketing?
Creative and unique marketing approach to magnify the advantages
The most unique thing in "Jiangnan Style" is the funny "simple dance" that the singer looks like funny but simple and novel. It has caused people to go up to the stars and down to all kinds of civilians to feel interesting and follow suit.
For lighting that may be in the bubble period of the LED industry, the unique creative marketing method is undoubtedly one of the outlets from the market. It was learned from the Canton Fair that the number of orders for many LED companies declined sharply in the first half of the year. The foreign trade manager of an LED lighting company in Shenzhen said: "In the first three quarters, exports have dropped by nearly half." Bao Enzhong, executive deputy secretary general of Shenzhen Semiconductor Lighting Promotion Association, even bluntly said: "This year is the worst year." Under market pressure, The same product, the same price, how can you win customers? Creative, unique marketing methods, learn to package products, choose or create a sales method according to the characteristics of the product, not only can experience the value of the product, but also let the customer experience the uniqueness of your product, and the advantages of the product. Putting it to maximum is a good marketing choice.
The content is king, let the product become a story, a living body
Another success of Jiangnan Style is that the lyrics are ironic in the luxury life of the rich people in Gangnam, South Korea, and have a good response to the people living in the middle and lower classes, so they are sought after by most people.
LV is a story that does not know the true and false. In the shipwreck of the Titanic in 1911, after a LV hard suitcase on the ship was salvaged from the bottom of the sea, the interior did not seep into the sea, so LV became famous. The same is true for us selling LEDs or other lighting products, not just the purpose and value of selling this product. The content of the product also needs to be flesh and blood. The product seller should fully understand the production background and history of the product. The story and background of the product can be constructed to guide the customer to respond to the product, so that the customer can convince you more and increase the customer's purchase. The chance of the product. Faced with numerous corporate competitions, developing product strategies, brand positioning, and adding a chip for their own development.
Star effect achieves word of mouth marketing
Jiangnan Style can be popular all over the world. Thanks to Tom Cruise for his recommendation on the homepage and the dance versions of Britney Spears and Robin Williams, as well as many stars to follow the spoof. Its fans are involved in driving the upsurge.
You know, in the LED lighting marketing, selling not only products, but also services, word of mouth, when your product has established a reputation, the product will spread like a virus, one pass, ten pass, Your product will be out of control like "Jiangnan Style". In the mode of communication, the star's endorsement effect is undoubtedly a good way to be quick and accurate. In the history of the lighting industry, there are many examples of lighting companies and stars "marriage", and achieved good results. Fan Bingbing, the popular movie star in 2010, officially became the image spokesperson of Zhongshan Haohao Lighting, and it took the opportunity to become a Chinese lighting product supplier for Disney, Snoopy and Betty, and the R&D design, product marketing and other aspects of the action once Caused widespread concern. In April 2003, the famous movie star Miss Zhao Wei was appointed as the regional spokesperson of Westminster China, causing turmoil in the industry and deepening the case of the Westminster brand. Of course, the most fundamental thing about word-of-mouth is based on the quality of services and products. Therefore, sellers must ensure the quality of products and the work of customer service, so that customers have a good reputation for your products.
Combine with network power e-commerce
"Gangnam Style" is a smart choice to start on YouTube, and after the upsurge, it quickly spread the popularity through various social platforms such as Facebook and Twitter.
Although the current LED companies are mainly based on engineering channels, they will definitely have to go through the distribution channels in the future. With the power of network communication, the combination of e-commerce and the development of e-commerce channels are one of the trends in the future. E-commerce is a brand-new channel model for LED lighting products. According to the research data of National Semiconductor Lighting Engineering R&D and Industry Alliance, the products sold through e-commerce show a gradual upward trend. Enterprises can use this platform to develop new ones. Sales channels occupy more market share. Luo Baihui, a well-known brand marketing expert, believes that the excellent resource integration of the online shopping platform is expected to become a future trend, and the rise of e-commerce will show people the power of the model. For some industries with abundant capacity, the profitability of the model even exceeds the research and development of the product.
"The success of "Gangnam Style" is a bit of a surprise. As a case of virus transmission, the content cannot be simply copied, but the method of communication is regular," said market monitoring expert Xiao Mingchao. For LED lighting, "Jiangnan Style" allows us to learn more than the above points. When doing lighting marketing, we must be good at breaking the routine, excellent products + distinctive creative + celebrity effect + online media + excellent marketing The program can definitely play the role of "marketing style".
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
So what kind of magic does it have and it is a household name in a short time? What kind of enlightenment can the success of "Gangnan Style" bring to our LED lighting industry marketing?
Creative and unique marketing approach to magnify the advantages
The most unique thing in "Jiangnan Style" is the funny "simple dance" that the singer looks like funny but simple and novel. It has caused people to go up to the stars and down to all kinds of civilians to feel interesting and follow suit.
For lighting that may be in the bubble period of the LED industry, the unique creative marketing method is undoubtedly one of the outlets from the market. It was learned from the Canton Fair that the number of orders for many LED companies declined sharply in the first half of the year. The foreign trade manager of an LED lighting company in Shenzhen said: "In the first three quarters, exports have dropped by nearly half." Bao Enzhong, executive deputy secretary general of Shenzhen Semiconductor Lighting Promotion Association, even bluntly said: "This year is the worst year." Under market pressure, The same product, the same price, how can you win customers? Creative, unique marketing methods, learn to package products, choose or create a sales method according to the characteristics of the product, not only can experience the value of the product, but also let the customer experience the uniqueness of your product, and the advantages of the product. Putting it to maximum is a good marketing choice.
The content is king, let the product become a story, a living body
Another success of Jiangnan Style is that the lyrics are ironic in the luxury life of the rich people in Gangnam, South Korea, and have a good response to the people living in the middle and lower classes, so they are sought after by most people.
LV is a story that does not know the true and false. In the shipwreck of the Titanic in 1911, after a LV hard suitcase on the ship was salvaged from the bottom of the sea, the interior did not seep into the sea, so LV became famous. The same is true for us selling LEDs or other lighting products, not just the purpose and value of selling this product. The content of the product also needs to be flesh and blood. The product seller should fully understand the production background and history of the product. The story and background of the product can be constructed to guide the customer to respond to the product, so that the customer can convince you more and increase the customer's purchase. The chance of the product. Faced with numerous corporate competitions, developing product strategies, brand positioning, and adding a chip for their own development.
Star effect achieves word of mouth marketing
Jiangnan Style can be popular all over the world. Thanks to Tom Cruise for his recommendation on the homepage and the dance versions of Britney Spears and Robin Williams, as well as many stars to follow the spoof. Its fans are involved in driving the upsurge.
You know, in the LED lighting marketing, selling not only products, but also services, word of mouth, when your product has established a reputation, the product will spread like a virus, one pass, ten pass, Your product will be out of control like "Jiangnan Style". In the mode of communication, the star's endorsement effect is undoubtedly a good way to be quick and accurate. In the history of the lighting industry, there are many examples of lighting companies and stars "marriage", and achieved good results. Fan Bingbing, the popular movie star in 2010, officially became the image spokesperson of Zhongshan Haohao Lighting, and it took the opportunity to become a Chinese lighting product supplier for Disney, Snoopy and Betty, and the R&D design, product marketing and other aspects of the action once Caused widespread concern. In April 2003, the famous movie star Miss Zhao Wei was appointed as the regional spokesperson of Westminster China, causing turmoil in the industry and deepening the case of the Westminster brand. Of course, the most fundamental thing about word-of-mouth is based on the quality of services and products. Therefore, sellers must ensure the quality of products and the work of customer service, so that customers have a good reputation for your products.
Combine with network power e-commerce
"Gangnam Style" is a smart choice to start on YouTube, and after the upsurge, it quickly spread the popularity through various social platforms such as Facebook and Twitter.
Although the current LED companies are mainly based on engineering channels, they will definitely have to go through the distribution channels in the future. With the power of network communication, the combination of e-commerce and the development of e-commerce channels are one of the trends in the future. E-commerce is a brand-new channel model for LED lighting products. According to the research data of National Semiconductor Lighting Engineering R&D and Industry Alliance, the products sold through e-commerce show a gradual upward trend. Enterprises can use this platform to develop new ones. Sales channels occupy more market share. Luo Baihui, a well-known brand marketing expert, believes that the excellent resource integration of the online shopping platform is expected to become a future trend, and the rise of e-commerce will show people the power of the model. For some industries with abundant capacity, the profitability of the model even exceeds the research and development of the product.
"The success of "Gangnam Style" is a bit of a surprise. As a case of virus transmission, the content cannot be simply copied, but the method of communication is regular," said market monitoring expert Xiao Mingchao. For LED lighting, "Jiangnan Style" allows us to learn more than the above points. When doing lighting marketing, we must be good at breaking the routine, excellent products + distinctive creative + celebrity effect + online media + excellent marketing The program can definitely play the role of "marketing style".
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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