The high-profile “8·15 e-commerce price war†in history has gradually dispersed smoke. Although most mainstream suppliers claim that this price war has little effect on normal sales, e-commerce’s various practices still make suppliers have a hard time. How can a supplier who loses pricing and marketing rights survive in the e-commerce era? Industry experts believe that the reconstruction of the marketing model will be the most powerful means for suppliers to regain control of channel discourse.
Defend profits
In this e-commerce war, suppliers are obviously an important force in the game. In order to protect their profit margins, suppliers "strictly guarded against sticking to their hands," and even directly stopped the supply of online channels, resulting in many models of e-commerce platform products out of stock.
The general manager of a well-known color TV company's marketing frankly stated that the e-commerce price war will not only affect GOME and Suning, but more deadly is the impact on traditional channels that account for 60% to 70% of its income, which will distort the development of the industry. "If electricity suppliers affect our survival, we would rather give up."
This attitude means that in order to protect their own interests, suppliers cannot but do not want to be subject to the current e-commerce channels. Another way is to have more control over the marketing channels as their inevitable choice - in the price war, "fighting themselves "The various suppliers should base themselves on creating a new business model of healthy competition.
Among them, the popular model is "F2C." This can be seen from Haier, Gree Electric Appliances and other online e-commerce channels or platforms. The concept of "F2C (Factory to Consumer, factory direct consumer)" has a long history. In the era of traditional offline channels, it is not uncommon for suppliers to establish channels in order to directly contact consumers, and the advent of the Internet age will bring this The model is pushed to the new application level.
Regain pricing
According to industry sources, the core value of e-commerce is the transformation of the Internet to traditional businesses. The first step in the Internet impact is advertising, the second step is sales, the third step is logistics, the fourth step is inventory management, and the fifth step is In the supply chain, the truly shaped e-commerce needs to run the entire supply chain platform end-to-end over the Internet, which means that the entire value is re-created.
The F2C model is the source of the tracing of the traditional business model. Different from the agents and turnovers in the B2C model, F2C is a marketing behavior in which the manufacturer is the main body. It is a product direct sales business model in which the product is directly sold to the consumer without the intervention of the distributor.
As the first company to focus on the "F2C" model service, Yi Zanpu will use the "F2C" marketing system to help suppliers avoid the risk of self-built platforms. Its main task is to provide enterprises with "F2C" business on a continuous basis. The model-wide case solution promotes more direct sales, allowing the company to have a market share and at the same time have a share of the customer.
Three-step "F2C"
In the "F2C" model operation process, the smoothness, accuracy, rapidity, and continuity of information flow (product information reaching consumers), logistics (products delivered to consumers), and cash flow (payment of goods to producers) are realized. "F2C" requirements. Take Yizenpu as an example, its “F2C†will provide products and services in helping companies establish their own new platforms for direct sales of the Internet: First, through the cooperation of operators and online media and data in more than 90 countries. Analyze the mining and processing capabilities to help companies complete the preliminary market research and demand matching. Secondly, relying on the advantages of data and precise marketing capabilities, help companies reach advertising placement and traffic introduction till the completion of orders, and then through cooperation with third-party logistics. To help companies complete the "last mile" logistics.
Enterprises build their own new platform for Internet direct sales, which will help them create a CRM management system. To achieve customer customization, enterprise on-demand production, and ultimately push the enterprise to the highest level of F2C business model. Yi Zanpu will provide all-round services for enterprises to establish a CRM system: First, from the collection of customer information to the customer's ultimate contract with the company (trading), sales staff can record every link in the sales process into the system. Management can effectively control every detail of the work; Second, accurately distinguish potential customers, intended customers and deal customers, and help companies to carry out marketing activities for target customers; finally, customer market information provided by CRM platform (distribution, development Trends, spending power, consumption characteristics, evaluations, etc., will provide strong data support for the company's further market behavior and production behavior.
It can be said that all of the above have reduced the channel cost and marketing risk of enterprises under the traditional marketing model, and are expected to break the previous status that suppliers are subject to relying on third-party e-commerce platforms, losing their pricing rights and losing customer relationships. This is also F2C. "The most attractive place. As Luo Feng, CEO of Yi Zanpu, puts it: “The introduction of the F2C model is just a beginning. In the era of globalization and big data, there will be more and more new modes of benign interaction between technology and marketing ideas. New ideas and new methods have been demonstrated and brought into play, and they have evolved infinite space for imagination and innovation."
Defend profits
In this e-commerce war, suppliers are obviously an important force in the game. In order to protect their profit margins, suppliers "strictly guarded against sticking to their hands," and even directly stopped the supply of online channels, resulting in many models of e-commerce platform products out of stock.
The general manager of a well-known color TV company's marketing frankly stated that the e-commerce price war will not only affect GOME and Suning, but more deadly is the impact on traditional channels that account for 60% to 70% of its income, which will distort the development of the industry. "If electricity suppliers affect our survival, we would rather give up."
This attitude means that in order to protect their own interests, suppliers cannot but do not want to be subject to the current e-commerce channels. Another way is to have more control over the marketing channels as their inevitable choice - in the price war, "fighting themselves "The various suppliers should base themselves on creating a new business model of healthy competition.
Among them, the popular model is "F2C." This can be seen from Haier, Gree Electric Appliances and other online e-commerce channels or platforms. The concept of "F2C (Factory to Consumer, factory direct consumer)" has a long history. In the era of traditional offline channels, it is not uncommon for suppliers to establish channels in order to directly contact consumers, and the advent of the Internet age will bring this The model is pushed to the new application level.
Regain pricing
According to industry sources, the core value of e-commerce is the transformation of the Internet to traditional businesses. The first step in the Internet impact is advertising, the second step is sales, the third step is logistics, the fourth step is inventory management, and the fifth step is In the supply chain, the truly shaped e-commerce needs to run the entire supply chain platform end-to-end over the Internet, which means that the entire value is re-created.
The F2C model is the source of the tracing of the traditional business model. Different from the agents and turnovers in the B2C model, F2C is a marketing behavior in which the manufacturer is the main body. It is a product direct sales business model in which the product is directly sold to the consumer without the intervention of the distributor.
As the first company to focus on the "F2C" model service, Yi Zanpu will use the "F2C" marketing system to help suppliers avoid the risk of self-built platforms. Its main task is to provide enterprises with "F2C" business on a continuous basis. The model-wide case solution promotes more direct sales, allowing the company to have a market share and at the same time have a share of the customer.
Three-step "F2C"
In the "F2C" model operation process, the smoothness, accuracy, rapidity, and continuity of information flow (product information reaching consumers), logistics (products delivered to consumers), and cash flow (payment of goods to producers) are realized. "F2C" requirements. Take Yizenpu as an example, its “F2C†will provide products and services in helping companies establish their own new platforms for direct sales of the Internet: First, through the cooperation of operators and online media and data in more than 90 countries. Analyze the mining and processing capabilities to help companies complete the preliminary market research and demand matching. Secondly, relying on the advantages of data and precise marketing capabilities, help companies reach advertising placement and traffic introduction till the completion of orders, and then through cooperation with third-party logistics. To help companies complete the "last mile" logistics.
Enterprises build their own new platform for Internet direct sales, which will help them create a CRM management system. To achieve customer customization, enterprise on-demand production, and ultimately push the enterprise to the highest level of F2C business model. Yi Zanpu will provide all-round services for enterprises to establish a CRM system: First, from the collection of customer information to the customer's ultimate contract with the company (trading), sales staff can record every link in the sales process into the system. Management can effectively control every detail of the work; Second, accurately distinguish potential customers, intended customers and deal customers, and help companies to carry out marketing activities for target customers; finally, customer market information provided by CRM platform (distribution, development Trends, spending power, consumption characteristics, evaluations, etc., will provide strong data support for the company's further market behavior and production behavior.
It can be said that all of the above have reduced the channel cost and marketing risk of enterprises under the traditional marketing model, and are expected to break the previous status that suppliers are subject to relying on third-party e-commerce platforms, losing their pricing rights and losing customer relationships. This is also F2C. "The most attractive place. As Luo Feng, CEO of Yi Zanpu, puts it: “The introduction of the F2C model is just a beginning. In the era of globalization and big data, there will be more and more new modes of benign interaction between technology and marketing ideas. New ideas and new methods have been demonstrated and brought into play, and they have evolved infinite space for imagination and innovation."
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