[Text / high-tech LED - lighting market September issue]
Recently, Shenzhen Proview Group and Apple Inc. have attracted a lot of media attention in the lawsuit surrounding trademark rights, and finally ended the dispute between the two parties with Apple paying 60 million US dollars.
On July 29, 2012, Yang Rongshan, chairman of Shenzhen Proview Group, said that at present, Proview Group has accepted investment from hundreds of millions of RMB from domestic and foreign investors, and will set up a brand new subsidiary to LED lighting and biotechnology. The transformation of new energy fields such as power generation.
It is understood that Proview invested $15.5 million in 2008 and established Proview Optoelectronics Lighting Co., Ltd. in Shenzhen, which is responsible for the R&D, design, production, sales and installation of LED lighting products. But since then, the company's operating conditions have been less than ideal. At this time, Proview has always returned to LED lighting and development, whether it can be a major suspense. The reporter visited a number of LED companies and distributors, and everyone has different opinions.
>> Luo Sujun, General Manager of Shenzhen Jinghui Photoelectric Lighting
Proview wants to use LED lighting to get back to life.
Proview is the first to enter this industry, it is very difficult to think of returning to life.
Since the beginning of this year, the entire economic environment has been bad. It is not good for both export and domestic sales companies. Of course, for SMEs, export sales will be slightly better than the domestic market. The domestic terminal market is mainly due to the sharp decline in passenger traffic. Even if the price of LED lighting products drops by another 20-30 yuan, it may not be sold.
In the past two years, the domestic real estate market has been suppressed by policies, resulting in basically no passenger traffic in the terminal market. No one in the building materials market came to buy lights, and cheaper products were useless.
We know that Proview was quite famous before, especially the display world is famous. However, since 2010, Proview's diversification strategy has led to the project expansion too fast, the follow-up funds have broken, and many projects have been suspended since then.
A big company is facing bankruptcy in the blink of an eye, making people stunned. Now I have absorbed nearly 100 million new LED lighting, I think the speed is a bit slow. And LED lighting investment of 1 billion is far from enough, unless positioned for downstream applications.
Therefore, even if Proview re-enters the industry, it will face very fierce competition. Of course, I personally feel that Proview's sales ability is very strong. Although it has ruined the image with Apple, many people have not resented the Proview. I suggest that Proview first repositions its own LED lighting brand and is mainly export-oriented in the early stage.
>> Shenzhen Century Meijia Lighting Chief Store Gong Jianyong
Proview transformation to do LED lighting
In the past, when everyone talked about Proview, they all knew that they were the brands of monitors and mobile phones. Now they are transforming into LEDs. Many people will have doubts and want users to accept the process of taking a time to precipitate.
Of course, I believe that Proview was previously famous for making monitors, and it will be somewhat related to LED technology. The technology of Proview is still there. At least I think his ability in designing molds is very prominent. It is just now that he has ruined the brand image of Proview with Apple’s lawsuit.
Of course, most people will support Proview. After all, for many people, Proview is still a national brand, especially in Apple’s trademark lawsuit. Many people hope that Proview will win. Most people in China still believe that the result of this judgment is not kind, especially for domestic intellectuals. Most people think that the result of this judgment shows that there is still a huge gap between us and western developed countries in intellectual property rights protection. The case is unbelievable.
However, I feel that it is a big deal to distinguish between domestic and foreign countries. The deterioration of the brand image may lead to the disappearance of enterprises and brands. But the domestic is not the same, many people in China do not take this matter seriously, of course, as long as the quality of the LED lighting products of Proview is good, the sales model is reliable, there will naturally be people in the country to represent Proview products.
Only just 100 million yuan of funds is not enough in the current LED industry development stage, unless the Proview can refinance hundreds of millions of dollars, otherwise the money will soon be spent.
I believe that this time, the Proview transformation to do LED lighting and bio-energy generation, Yang Rongshan is repeatedly considered. Because this transformation to do LED lighting, for Proview and Yang Rongshan, it may be a ruin, if there is no failure, there is no way out.
Recently, Shenzhen Proview Group and Apple Inc. have attracted a lot of media attention in the lawsuit surrounding trademark rights, and finally ended the dispute between the two parties with Apple paying 60 million US dollars.
On July 29, 2012, Yang Rongshan, chairman of Shenzhen Proview Group, said that at present, Proview Group has accepted investment from hundreds of millions of RMB from domestic and foreign investors, and will set up a brand new subsidiary to LED lighting and biotechnology. The transformation of new energy fields such as power generation.
It is understood that Proview invested $15.5 million in 2008 and established Proview Optoelectronics Lighting Co., Ltd. in Shenzhen, which is responsible for the R&D, design, production, sales and installation of LED lighting products. But since then, the company's operating conditions have been less than ideal. At this time, Proview has always returned to LED lighting and development, whether it can be a major suspense. The reporter visited a number of LED companies and distributors, and everyone has different opinions.
>> Luo Sujun, General Manager of Shenzhen Jinghui Photoelectric Lighting
Proview wants to use LED lighting to get back to life.
Proview is the first to enter this industry, it is very difficult to think of returning to life.
Since the beginning of this year, the entire economic environment has been bad. It is not good for both export and domestic sales companies. Of course, for SMEs, export sales will be slightly better than the domestic market. The domestic terminal market is mainly due to the sharp decline in passenger traffic. Even if the price of LED lighting products drops by another 20-30 yuan, it may not be sold.
In the past two years, the domestic real estate market has been suppressed by policies, resulting in basically no passenger traffic in the terminal market. No one in the building materials market came to buy lights, and cheaper products were useless.
We know that Proview was quite famous before, especially the display world is famous. However, since 2010, Proview's diversification strategy has led to the project expansion too fast, the follow-up funds have broken, and many projects have been suspended since then.
A big company is facing bankruptcy in the blink of an eye, making people stunned. Now I have absorbed nearly 100 million new LED lighting, I think the speed is a bit slow. And LED lighting investment of 1 billion is far from enough, unless positioned for downstream applications.
Therefore, even if Proview re-enters the industry, it will face very fierce competition. Of course, I personally feel that Proview's sales ability is very strong. Although it has ruined the image with Apple, many people have not resented the Proview. I suggest that Proview first repositions its own LED lighting brand and is mainly export-oriented in the early stage.
>> Shenzhen Century Meijia Lighting Chief Store Gong Jianyong
Proview transformation to do LED lighting
In the past, when everyone talked about Proview, they all knew that they were the brands of monitors and mobile phones. Now they are transforming into LEDs. Many people will have doubts and want users to accept the process of taking a time to precipitate.
Of course, I believe that Proview was previously famous for making monitors, and it will be somewhat related to LED technology. The technology of Proview is still there. At least I think his ability in designing molds is very prominent. It is just now that he has ruined the brand image of Proview with Apple’s lawsuit.
Of course, most people will support Proview. After all, for many people, Proview is still a national brand, especially in Apple’s trademark lawsuit. Many people hope that Proview will win. Most people in China still believe that the result of this judgment is not kind, especially for domestic intellectuals. Most people think that the result of this judgment shows that there is still a huge gap between us and western developed countries in intellectual property rights protection. The case is unbelievable.
However, I feel that it is a big deal to distinguish between domestic and foreign countries. The deterioration of the brand image may lead to the disappearance of enterprises and brands. But the domestic is not the same, many people in China do not take this matter seriously, of course, as long as the quality of the LED lighting products of Proview is good, the sales model is reliable, there will naturally be people in the country to represent Proview products.
Only just 100 million yuan of funds is not enough in the current LED industry development stage, unless the Proview can refinance hundreds of millions of dollars, otherwise the money will soon be spent.
I believe that this time, the Proview transformation to do LED lighting and bio-energy generation, Yang Rongshan is repeatedly considered. Because this transformation to do LED lighting, for Proview and Yang Rongshan, it may be a ruin, if there is no failure, there is no way out.
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