IDC released the top ten ICT forecasts for the 2017 Taiwan market. In the situation that product application is becoming more diversified and industry development is becoming more competitive, innovation and transformation have become the focus of current enterprise development, which has led to the promotion of the digital economy. IDC Taiwan Research Director Jiang Fangyun said: "Enterprises are transforming through new digital technologies, and new business models are emerging. In the next three years, we will see digital transformation enter a new scale, and the digital economy will expand into a macro Part of the economy. In the future trend of digital transformation, companies must establish new strategic development facets and new KPIs to meet the needs of transformation, and IT leadership will play an important role in them."
The 2017 market is expected to be affected by the following ten trends:
1. The rise of the platform economy, Taiwan will develop towards a hybrid/new-type business model
From Google, Amazon, Facebook. To Uber, Airbnb... The platform economy that does not have physical assets but can create a new economic model of the industry through innovative service models is gradually emerging, driving the global economic energy to flourish. IDC found that the competition in the industry is becoming more and more fierce, and platform operators are beginning to focus on creating new core business values. Today's platform operators are breaking the traditional thinking, gradually shifting from a consumer-centric to an ecosystem that values ​​the overall platform economy, and can apply digital technology to capture market size and formulate platform specifications at the fastest speed.
IDC believes that it is more difficult to replicate the global single-platform business model based on Taiwan's market size and type. What will win in the future will be the business model that is used by various platforms and through different arrangements. This type of mode can maximize the effect of one plus one and two. It is expected that Taiwan's platform economy will move toward compound operation and planning, and 2017 will be a new opportunity for Taiwan's platform economy.
2. The cognitive era is coming, artificial intelligence applications take off
With the rapid development of technology, artificial intelligence technology has gradually entered the commercial field from the research field. In the past year, in addition to many innovative companies that use artificial intelligence and other cognitive software to optimize product services and differentiate their competitive capabilities, many companies have introduced artificial intelligence technologies such as intelligent assistants, natural language recognition, biometrics and machine learning. Optimize customer service processes and enhance customer experience, including industries such as finance, securities, professional services and entertainment.
IDC estimates that the demand for artificial intelligence technology will continue to be bullish, especially in the intelligent assistant service combining artificial intelligence technology such as chat robot and natural language recognition, human-machine interface emphasizing visual presentation, and intelligent application service embedded with artificial intelligence technology. And applications such as biometrics will be the highlight of the development in the coming year.
In addition, IDC predicts that the market's high attention and demand for artificial intelligence applications will make Taiwan's cognitive software market scale multiply. The market size is expected to grow from 2.21 million US dollars in 2015 to 6.86 million US dollars in 2020. The compound growth rate will reach 33%.
3. Blockchain drives innovation and redefines the market
After the development of Bitcoin and digital currency, the development and value of blockchain technology has gradually been paid attention to and valued by the market. The blockchain has the characteristics of openness and decentralization. Anyone can create new services and applications on it. It will play a certain role in future industrial innovation, and its import trust mechanism will make it highly secure. IDC believes that the zone The blockchain will have the opportunity to redefine the future market operating model and build a new generation of information architecture.
The blockchain has now gradually extended from the financial sector to other industries, including digital transactions, smart contracts, production and sales resumes, asset management, and so on. In the development of blockchain in Taiwan, the banking industry has applied and promoted related projects in Fintech. It is expected that in the future, outside Fintech, it will include non-intensive transactions such as production history, health records, housing transactions, and payroll. In business, it will gradually ferment.
4. Digital Marketplace brings new marketing models and consumer experiences
Technologies such as Augmented Reality, Virtual Reality, and Mix Reality have been technologically advanced in the past year. IDC believes that such technologies will be introduced into the core of business operations more quickly in the future, and will begin to transform enterprise product marketing and advertising management methods. Consumer-oriented industries will begin to fertilize first, and more and more augmented reality/virtual reality-based technologies will be incorporated into corporate digital marketing strategies, which will stimulate more active and vivid digital gamification. Marketing model and create a high-adhesive consumer experience.
IDC expects that in 2017, 30% of Taiwan's large-scale enterprises, mainly consumer goods, will launch new marketing techniques through technologies such as augmented reality or virtual reality. The industry also ranges from retail-oriented consumer products to digital commerce and services such as sightseeing, entertainment, culture and art, interior design, and housing agency. This diversified digital marketing interface is expected to help communicate with businesses and users, and will also bring a new buying experience to consumers, and the corresponding IT design and solution ecosystem will also Derived from 2017 in succession.
5. Digital ecology promotes a new generation of security architecture
With the application of mobile, cloud, Fintech and Internet of Things, the new digital ecosystem has emerged, and the demand for security has changed. In particular, IdenTIty and Access Management (IAM), the first line of defense for information security, is even more important. Because identity and rights management has broken the original network boundary, and the scope of protection has been from the network, data to APPs; therefore, enterprises need strong access control and identity management to ensure information security. IDC predicts the introduction of biometrics as an important enabling factor for identity authentication, online transactions, and mobile payments. It is expected that 20% of online transactions in Taiwan will be traded through biometrics in 2017.
The emergence of the digital ecology has led to more and more security loopholes and incidents, which have enabled enterprises to upgrade their security to a strategic role. The IDC survey found that more than 26% of Taiwanese (Asia Pacific: 14%) CIOs believe that security is highly correlated with corporate competitiveness; especially today's security attacks are becoming more group-oriented, and most of the viruses are no longer blocked by signatures; In the face of unknown virus attacks, the investment in large-scale security equipment and the cultivation of talents have become the challenges faced by enterprises.
IDC predicts that the degree of enterprises relying on security service providers will become more and more serious. In response to the changes in corporate demand, IDC believes that system integration vendors will be more active in providing more Yuan's security services; there will be more mergers and acquisitions and cooperation between Zi'an and OEMs, and telecom operators will also expand their existing network equipment resources to expand The energy of the security solution has created a new competitive situation in the security service market. IDC expects that Taiwan's security services will maintain growth momentum in 2017, and growth will reach 17% in 2017.
6.Cloud 2.0: Hybrid cloud becomes the core of enterprise digital transformation development
With the advent of the digital age, the company's operational processes must be more flexible, flexible and fast to respond to market changes, while cloud and data center applications will become an important support for enterprise transformation. IDC predicts that international companies will actively deploy hybrid cloud strategies through cloud and data center application services, helping enterprises to embrace modern cloud devices without sacrificing their own security and control capabilities.
For large enterprises, the hybrid cloud has the advantages of bursting (bursTIng) and disaster recovery. For small and medium-sized enterprises, the hybrid cloud provides more cost-effective, and the future enterprise uses the hybrid cloud. More active. IDC estimates that more than 55% of Taiwanese companies plan to deploy Hybrid Cloud in 2017.
7. Aggregate information architecture will become an important foundation for enterprise digital transformation
As new technologies and new business models continue to emerge, companies are increasingly demanding information architectures such as speed, agile, and flexible expansion to meet the needs of enterprises for the development of innovative services. On the other hand, the market for Taiwan's Public IaaS has reached 7.828 million US dollars. In the first half of 2016, it has increased by 55.8% compared with the same period of last year. It shows that the use of virtualization technology to provide enterprise information services in data centers has become a general trend.
IDC observed that the information environment after virtualization technology is more complex, which brings more challenges to enterprise data center maintenance, including difficulty in maintaining updates, difficulty in detecting system errors, performance bottlenecks, difficulty in planning resource improvement plans, and system specification performance. Zooming is not enough in real time.
In order to meet the needs of enterprise digital transformation and help enterprises face the challenges of virtualization, IDC believes that future aggregation systems and hyper-aggregation systems will bring maximum benefits to enterprise infrastructure systems. IDC estimates 2017 super-scale data centers. (hyperscale datacenter) will accelerate the implementation of aggregate information technology to improve the cloud service level, which will help enterprises move towards digital transformation.
8.3D printing technology began to play the role of corporate digital transformation promoter
As the technology of 3D printing matures, its application market is also active. Governments around the world are pushing the digital transformation to propose budget investment 3D printing. The reason why 3D printing technology is of concern to all countries is that it indirectly contributes to the synergy between the two core transformation cores of agile innovation and democratization design. Not only can companies shorten the development time to accelerate the launch of new products, but also enable consumers to participate in enterprise product development through 3D printing technology, enabling companies to cross-border product perspectives closer to users, reduce market testing risks and increase market feedback. elasticity. IDC expects that outside the education market, Taiwan's 3D printing applications will gradually spread to the consumer goods market, manufacturing and medical industries due to the digital transformation needs.
In addition to the changes brought about by the demand for digital transformation, the competition in the 3D printer market is also changing. In addition to the original 3D printer manufacturers, 2D printer manufacturers have begun to infiltrate, as well as materials and service providers. Stimulated by the surge in technology demand and diversification of supply, IDC expects Taiwan's 3D printing market to grow by 30% in 2017, with annual production value exceeding US$30 million.
9. Digital Transformation Demand Drives Telecom Industry towards SD-WAN, UCaaS and OTT Development
In order to cope with the long-term growth in data revenue growth, which cannot compensate for the decline in voice revenue, and the increasing demand for digital transformation, Taiwanese telecom operators have begun to plan or introduce new technologies in network deployment and service delivery. . IDC believes that in order to accelerate the digital transformation, telecom operators will actively develop three businesses: SD-WAN, UCaaS and OTT Video.
Considering factors such as lowering operating costs and improving network management quality, IDC observes that the establishment of internal corporate networks will shift from the traditional MPLS or Lease Line architecture to SD-WAN. Secondly, the layout of the integrated communication UC of traditional enterprises has also begun to change.
IDC expects 30% of companies in 2017 to introduce UCaaS based on the cloud platform to reduce capital expenditures and meet the requirements for rapid deployment of UC. In addition, the emergence of the OTT service model has enabled the original providers of paid viewing services, such as telecommunications companies or cable operators, to begin to improve the delivery of service content, using the cloud platform architecture to achieve the goal of end users TV Everywhere. It is predicted that these three new technologies will be applied to new markets that will be the most active for telecom operators in 2017.
10. Robots connect intelligent networks to become the cornerstone of smart home development
The robot applications seen in the past are mostly industrial, but in recent years, it can be seen that the application of robots is no longer limited to the robot arm of the factory. More and more commercial robots are used in the banking and retail industries, and consumer robots are also used. Gradually appear. IDC has observed that the pace of home-based service robots that are invested by the consumer market is becoming more and more active. In addition to audio-visual interaction, educational and entertainment functions, such home companion robots also have accidental warnings, and some can be further improved. To the smart network, automatic remote control of home appliances, become the backbone of the family control.
IDC believes that home service robots will still be accompanied by entertainment in 2017. It is expected that smart home construction will mature in 2020, and the functionality of home companion robots will be more diversified and more important.
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