Within a short period of just two months, Hon Hai’s LCD panel makers were successively exposed to announce the suspension of the supply of Samsung TVs and Hisense TV LCD panels.
On December 23, the Economic Observer reportedly confirmed that Innolux, a subsidiary of Hon Hai, will interrupt the supply of large-size LCD panels to Hisense Group. Previously, Sharp, which belongs to Hon Hai, will begin to stop supplying TV LCD panels to Samsung in 2017.
Wu Xianjian, deputy secretary-general of the China Household Electrical Appliances Association, believes that this is a big game for the global giants of home appliance giants. "The global LCD panel will reshape the new competitive landscape."
The LCD panel is off-ramped, or traced back to the "marriage" between Hon Hai and Sharp. According to the media quoted relevant person in charge of Sharp China, the relevant decision is the strategic deployment of Hon Hai Group.
Hon Hai and Sharp's "marriage" once let the industry be upset. On August 12, 2016, Hon Hai Group announced that it has acquired 66.8% of Sharp's shares for 388.8 billion yen (approximately US$3.8 billion).
After the acquisition, Dai Zhengwu, vice president of the Hon Hai Group, became Sharp's new CEO. He set up a management team, consolidated factories, and layoffs to sharply rebuild Sharp. Regardless of whether it is in the open media or the capital action plan, Hon Hai Group has repeatedly revived Sharp's heart and strived to recapture Sharp's market and return to the international giant's competitive stage.
For this reason, Sharp, under the Hon Hai Group Holdings, started a series of revival plans. First, recapture the brand rights of overseas markets, and several publicly debated arguments. In recent days, even the supply relationship with the old customers has been cut off. At the same time, Sharp, in which it is located, has also been shaken by the market, and the global LCD panel industry has also been impacted step by step.
In recent years, Sharp has been deeply involved in losses and has been forced to "stolen and save himself" for self-protection. In 2014, it signed a brand licensing agreement with European consumer electronics manufacturer Universal Media Group (UMC), which authorized UMC to sell the Sharp brand in Europe. TV; reached cooperation with China Hisense Group in 2015 and authorized Hisense to use the Sharp brand in North America.
However, in 2016, Hon Hai Group, after holding Sharp, brought a grand revival plan for Sharp, and Gou wanted to spend huge sums of money to help the “Father of LCD†to reshape the glory of the past.
In December 2016, Sharp plans to acquire Euro-Slovak consumer electronics manufacturer Universal Media Group (UMC) at a price of approximately 10 billion yen (approximately US$85 million), hoping to return to the European market.
At the same time, Hon Hai established the "Tian Tiger Plan" to promote sales of Sharp LCD TVs. Sharp has set a goal of selling 10 million LCD TVs worldwide in fiscal year 2018. Terry Gou made a plea that "we will be the world's The largest panel buyer."
For Hon Hai, this "marriage" is not for Sharp. The real goal is "Sharp", a household name.
On the one hand, China’s labor costs have risen rapidly. The other side of OEM and assembly profits have been declining. The environment, markets, and industrial chain are under three big mountains. Only the brands that rejuvenate Sharp can rely on the brand recognition of Japanese electronic products. Hon Hai brought this embarrassing situation.
Rumors
At the occasion of this "marriage," the rumors were rumbling: Sharp wanted to withdraw its already-sold brand.
Indeed, the core of Hon Hai's admission to Sharp is to obtain technology, patents, and brands. LCD panel industry veterans told this newspaper that Hisense is unwilling to let go, naturally picking up.
After acquiring Sharp's assets in North America, Hisense released 25 new Sharp brand television products during the 2016 CES Global Technology Show, including the first Sharp Surface TV and Quantum TV.
It was alleged that after Sharp was acquired by Hon Hai, he repeatedly proposed to repurchase Sharp's overseas brand use rights to Hisense, but he was rejected by Hisense.
Hisense Group acquired Sharp's entire equity and assets in a Mexican factory at a price of US$23.7 million in 2015 and obtained Sharp TV brand rights in the Americas outside Brazil.
At the end of October, Liu Hongxin, the president of Hisense Group, told the Economic Observer: “At present, the cooperation between Hisense and Sharp is strictly in accordance with the agreement and will continue in accordance with the agreement in the future.â€
For Sharp to reclaim the North American market brand license, Liu Hongxin believes that "Hisense will strictly perform the contract, (repurchase Sharp) is entirely a unilateral argument of the other party, did not solicit the opinion of Hisense, nor did it get approval from Hisense. The idea of ​​recovery is proposed in various aspects, but Hisense's point of view is very clear, we will stick to the contract and keeping promises, we also hope that Sharp will abide by the contract and keep its promises, and follow the rules. After taking over the Sharp North American market, we will sell well and will follow the contract in the future. go down."
Sharp's new president Dai Zhengwu also pointed out to foreign media that the influence of Sharp's brand in the United States and Europe is almost surpassed, and he hopes to win back the market. This obstruction does not seem to change Hon Hai's ambition to rejuvenate Sharp. However, Hon Hai understands that the biggest stumbling block to achieving this ambition is Samsung.
Conflicts
Near the end of the year, Sharp broke the news for Samsung. According to the report of the “Korean Dailyâ€, Sharp will no longer supply LCD panels to Samsung Electronics since 2017. Samsung had to turn to LG Display to ensure LCD panel demand.
For this incident, the relevant personage of liquid crystal panel component supplier that does not want to disclose the name says, should the price of supply and demand side collapse. The continuous rise in prices in recent months should be regarded as a rebound after falling into the bottom. When the panel industry is in a sluggish state, there are two ways to survive. One is to run low-cost production, and the other is to reduce excess capacity by themselves. Hibernate.
Another impediment to Sharp's recovery is Hisense.
According to the “Beijing Commercial Daily†report, Sharp will stop supplying LCD panels for Chinese color TV maker Hisense Group in 2017. It is understood that Sharp provides Samsung with 4 million to 5 million TV panels each year, which is about 10% of the total capacity of Samsung TV.
Wu Xianjian, deputy secretary-general of the China Household Electrical Appliances Association, believes that this is a big game for the global giants of home appliance giants. Sharp's plan to re-emerge after being acquired by Hon Hai Group encountered Samsung and Hisense's blockade. Wu Xianjian pointed out that in the case of South Korea's panel being blocked by shipping exports, Sharp's supply will bring a huge impact on the market.
New pattern
In October of this year, a series of effects such as the application of bankruptcy protection by the world's largest Korean shipping company, South Korea's Hanjin Corporation, and South Korea's transportation industry strike, resulted in the export of most panels of Samsung and LG. Many products worldwide could only be reduced or completely shut down. Small and medium sized panels And the 40-inch large panel decreases in amplitude.
However, an insider of Hisense Group revealed that Hisense has begun to seek new ways to increase the construction of its supplier system in an effort to resolve the material crisis. In addition, Hisense is currently accelerating the launch of 85-inch and larger series of laser televisions, which provides a gap and opportunities for Hisense laser TVs.
On November 30, 2016, TCL Group and Hisense Group formally announced that they would cooperate with each other. Both of them will regard panel supply as the key content of the cooperation, and will also jointly promote the cooperation of display panels on mobile phones.
The panel accounted for about 70% of the total television cost, which is also the main reason for the continuous price increase in the panel over the past six months, leading to a price increase.
However, Wu Xianjian believes that Sharp is the global "father of LCD" and its technical advantage is mainly reflected in the large screen above 55 inches. After the cutoff of supply in 2017, Hisense could find an alternative supplier from the domestic market for small and medium-size LCD panels. The impact was relatively small, and LCD panels in medium and large size would suffer a greater impact.
At present, another major player in the global LCD panel industry that can compete with Sharp is South Korea’s LG. In view of Sharp's suspension of 400 to 5 million TV panels caused by the gap only accounts for 10% of Samsung's total demand, a source disclosed that Samsung is now trying to contact LG, hopes that the latter took over Sharp's LCD supply gap. "Global LCD panels will reshape the new competitive landscape," said Wu Xianjian.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
On December 23, the Economic Observer reportedly confirmed that Innolux, a subsidiary of Hon Hai, will interrupt the supply of large-size LCD panels to Hisense Group. Previously, Sharp, which belongs to Hon Hai, will begin to stop supplying TV LCD panels to Samsung in 2017.
Wu Xianjian, deputy secretary-general of the China Household Electrical Appliances Association, believes that this is a big game for the global giants of home appliance giants. "The global LCD panel will reshape the new competitive landscape."
The LCD panel is off-ramped, or traced back to the "marriage" between Hon Hai and Sharp. According to the media quoted relevant person in charge of Sharp China, the relevant decision is the strategic deployment of Hon Hai Group.
Hon Hai and Sharp's "marriage" once let the industry be upset. On August 12, 2016, Hon Hai Group announced that it has acquired 66.8% of Sharp's shares for 388.8 billion yen (approximately US$3.8 billion).
After the acquisition, Dai Zhengwu, vice president of the Hon Hai Group, became Sharp's new CEO. He set up a management team, consolidated factories, and layoffs to sharply rebuild Sharp. Regardless of whether it is in the open media or the capital action plan, Hon Hai Group has repeatedly revived Sharp's heart and strived to recapture Sharp's market and return to the international giant's competitive stage.
For this reason, Sharp, under the Hon Hai Group Holdings, started a series of revival plans. First, recapture the brand rights of overseas markets, and several publicly debated arguments. In recent days, even the supply relationship with the old customers has been cut off. At the same time, Sharp, in which it is located, has also been shaken by the market, and the global LCD panel industry has also been impacted step by step.
In recent years, Sharp has been deeply involved in losses and has been forced to "stolen and save himself" for self-protection. In 2014, it signed a brand licensing agreement with European consumer electronics manufacturer Universal Media Group (UMC), which authorized UMC to sell the Sharp brand in Europe. TV; reached cooperation with China Hisense Group in 2015 and authorized Hisense to use the Sharp brand in North America.
However, in 2016, Hon Hai Group, after holding Sharp, brought a grand revival plan for Sharp, and Gou wanted to spend huge sums of money to help the “Father of LCD†to reshape the glory of the past.
In December 2016, Sharp plans to acquire Euro-Slovak consumer electronics manufacturer Universal Media Group (UMC) at a price of approximately 10 billion yen (approximately US$85 million), hoping to return to the European market.
At the same time, Hon Hai established the "Tian Tiger Plan" to promote sales of Sharp LCD TVs. Sharp has set a goal of selling 10 million LCD TVs worldwide in fiscal year 2018. Terry Gou made a plea that "we will be the world's The largest panel buyer."
For Hon Hai, this "marriage" is not for Sharp. The real goal is "Sharp", a household name.
On the one hand, China’s labor costs have risen rapidly. The other side of OEM and assembly profits have been declining. The environment, markets, and industrial chain are under three big mountains. Only the brands that rejuvenate Sharp can rely on the brand recognition of Japanese electronic products. Hon Hai brought this embarrassing situation.
Rumors
At the occasion of this "marriage," the rumors were rumbling: Sharp wanted to withdraw its already-sold brand.
Indeed, the core of Hon Hai's admission to Sharp is to obtain technology, patents, and brands. LCD panel industry veterans told this newspaper that Hisense is unwilling to let go, naturally picking up.
After acquiring Sharp's assets in North America, Hisense released 25 new Sharp brand television products during the 2016 CES Global Technology Show, including the first Sharp Surface TV and Quantum TV.
It was alleged that after Sharp was acquired by Hon Hai, he repeatedly proposed to repurchase Sharp's overseas brand use rights to Hisense, but he was rejected by Hisense.
Hisense Group acquired Sharp's entire equity and assets in a Mexican factory at a price of US$23.7 million in 2015 and obtained Sharp TV brand rights in the Americas outside Brazil.
At the end of October, Liu Hongxin, the president of Hisense Group, told the Economic Observer: “At present, the cooperation between Hisense and Sharp is strictly in accordance with the agreement and will continue in accordance with the agreement in the future.â€
For Sharp to reclaim the North American market brand license, Liu Hongxin believes that "Hisense will strictly perform the contract, (repurchase Sharp) is entirely a unilateral argument of the other party, did not solicit the opinion of Hisense, nor did it get approval from Hisense. The idea of ​​recovery is proposed in various aspects, but Hisense's point of view is very clear, we will stick to the contract and keeping promises, we also hope that Sharp will abide by the contract and keep its promises, and follow the rules. After taking over the Sharp North American market, we will sell well and will follow the contract in the future. go down."
Sharp's new president Dai Zhengwu also pointed out to foreign media that the influence of Sharp's brand in the United States and Europe is almost surpassed, and he hopes to win back the market. This obstruction does not seem to change Hon Hai's ambition to rejuvenate Sharp. However, Hon Hai understands that the biggest stumbling block to achieving this ambition is Samsung.
Conflicts
Near the end of the year, Sharp broke the news for Samsung. According to the report of the “Korean Dailyâ€, Sharp will no longer supply LCD panels to Samsung Electronics since 2017. Samsung had to turn to LG Display to ensure LCD panel demand.
For this incident, the relevant personage of liquid crystal panel component supplier that does not want to disclose the name says, should the price of supply and demand side collapse. The continuous rise in prices in recent months should be regarded as a rebound after falling into the bottom. When the panel industry is in a sluggish state, there are two ways to survive. One is to run low-cost production, and the other is to reduce excess capacity by themselves. Hibernate.
Another impediment to Sharp's recovery is Hisense.
According to the “Beijing Commercial Daily†report, Sharp will stop supplying LCD panels for Chinese color TV maker Hisense Group in 2017. It is understood that Sharp provides Samsung with 4 million to 5 million TV panels each year, which is about 10% of the total capacity of Samsung TV.
Wu Xianjian, deputy secretary-general of the China Household Electrical Appliances Association, believes that this is a big game for the global giants of home appliance giants. Sharp's plan to re-emerge after being acquired by Hon Hai Group encountered Samsung and Hisense's blockade. Wu Xianjian pointed out that in the case of South Korea's panel being blocked by shipping exports, Sharp's supply will bring a huge impact on the market.
New pattern
In October of this year, a series of effects such as the application of bankruptcy protection by the world's largest Korean shipping company, South Korea's Hanjin Corporation, and South Korea's transportation industry strike, resulted in the export of most panels of Samsung and LG. Many products worldwide could only be reduced or completely shut down. Small and medium sized panels And the 40-inch large panel decreases in amplitude.
However, an insider of Hisense Group revealed that Hisense has begun to seek new ways to increase the construction of its supplier system in an effort to resolve the material crisis. In addition, Hisense is currently accelerating the launch of 85-inch and larger series of laser televisions, which provides a gap and opportunities for Hisense laser TVs.
On November 30, 2016, TCL Group and Hisense Group formally announced that they would cooperate with each other. Both of them will regard panel supply as the key content of the cooperation, and will also jointly promote the cooperation of display panels on mobile phones.
The panel accounted for about 70% of the total television cost, which is also the main reason for the continuous price increase in the panel over the past six months, leading to a price increase.
However, Wu Xianjian believes that Sharp is the global "father of LCD" and its technical advantage is mainly reflected in the large screen above 55 inches. After the cutoff of supply in 2017, Hisense could find an alternative supplier from the domestic market for small and medium-size LCD panels. The impact was relatively small, and LCD panels in medium and large size would suffer a greater impact.
At present, another major player in the global LCD panel industry that can compete with Sharp is South Korea’s LG. In view of Sharp's suspension of 400 to 5 million TV panels caused by the gap only accounts for 10% of Samsung's total demand, a source disclosed that Samsung is now trying to contact LG, hopes that the latter took over Sharp's LCD supply gap. "Global LCD panels will reshape the new competitive landscape," said Wu Xianjian.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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