From digital set-top boxes to Internet set-top boxes to today's smart set-top boxes, the functions of TV boxes have been upgraded from the initial digital signal conversion, high-definition video source playback to Internet video on demand, APP software application download, three-screen integration, and human-machine interaction. The set-top box not only provides the TV live broadcast function, but also adds more video content and game resources to meet the needs of home entertainment in all aspects.
Although someone once said that the set-top box would be replaced by a smart TV, it would leave us. However, in 2016, STBs continue to surprise us with their high cost performance and technological advancements. The OTT industry has also experienced explosive growth. BTA also entered the market to seize the market. So what happened to the OTT industry in the past year, let us look at the classification of network set-top boxes before the inventory:
1. Licensors create breakthroughs in the Internet TV ecosystem: ★★★★
Forward-looking: ★★★★★
ã€Event Replay】On May 6, 2016, Mango TV announced the content plan for summer and fall: A variety of content products such as self-produced variety shows, copyright programs, and music festivals will be developed based on self-made content. Mango TV will join the Mango Fund at least. Take out a billion investment video content businesses or individuals.
On May 24, 2016, Galaxy TV joined hands with Coolo to announce the joint establishment of a joint laboratory to carry out in-depth cooperation in R&D. It signed a “greatest OTT cooperation order in history†worth RMB 3 billion and jointly launched 1 million “VIP TVsâ€. Galaxy TV platform content was also implanted in the terminal.
On August 10, 2016, Hua Digital Media held a 4K VR strategic product launch event with the theme of "Vision wider than the world" and released 4K strategic products - 4K channel, 4K on-demand zone, 4K intelligent set-top box, and the first number of VR VR A strategic product-Hua number cable transmission VR solution.
On September 27, 2016, the company's own terminal brand in Guangdong Province held a new product launch conference and released the new television operating system CANUI smart TV system and the new 55-inch flagship model X55 Internet TV. On December 14th, CIBN Internet TV 2017 content strategy conference was held with "Tolerance is big". At the press conference, CIBN Internet TV announced two strategies for content layout and content in 2017, and released three major brand columns: CIBN's "Oriental Grand Theater", "CIBN Life School" and "CIBN Literary Theatre". It will explore new ways of playing vertical content in these three areas.
On November 21st, 2016, Oriental Vision’s BesTV launched two smart set-top box products supporting TVOS systems, namely, the OTT terminal of the Hass program and the DVB+OTT terminal of the Zhaoxin solution.
[Comment]: In 2016, the Licensor business involved hardware, content, channels, value-added services, and other aspects, showing the characteristics of accelerating the creation of the Internet TV ecosystem. Licensors are in the most critical position in the OTTTV industry chain, and can be easily extended to the upstream and downstream industries. In terms of content, licensees place more emphasis on the influence of content and increase input into content production. Licensors with TV backgrounds have the natural advantage of content production. They continue to increase investment on the basis of previous production. For example, Mango TV uses one to two million yuan for content incubator funds; and licensees with a background in broadcasting stations also start Participate in the production of content and make progress towards building a complete industrial chain. For example, Guangdong Province has independently produced "Rio Rio" and participated in the "Spy Alliance" movie, and plans to participate in more content production in 2017. . In terms of hardware, in 2016, licensees have launched or planned to build their own hardware products, with the purpose of carrying their own platform content through diversified hardware products to achieve dual-engine development of content and hardware. With the multiple layouts of licensees in the upstream and downstream sectors of the industry chain, competition among licensees for Internet TV users will become increasingly fierce.
2. Explosive growth breakthroughs for telecom operators' video users: ★★★★
Forward-looking: ★★★★★
ã€Event Review】 In February 2016, the China Mobile Group launched the Gacha Baihe Internet TV set-top box, a total of 10.69 million units. This time, the Group was the first time for the China Mobile Group in 2016 and was the largest scale at that time. The biggest one. In September 2016, China Mobile launched the second set of Internet TV set-top boxes, including purchasing scales of approximately 7.4 million units for Mobi and business terminals (including Dolby), and 12.6 million units for Mobi and business terminals (excluding Dolby). A total of 20 million units were scaled up again.
In March 2016, Shandong Unicom publicly announced the prequalification of centralized 4K smart set-top box procurement plans. By the end of July 2016, it is expected to purchase 500,000 4K smart set-top boxes.
In July 2016, China Telecom Group publicized 2016 candidates for the first centralized procurement of IPTV smart set-top boxes and procurement of 21.06 million units, and there were 8 successful bid candidates. In November 2016, as of October 31, 2016, Sichuan Telecom’s IPTV subscribers exceeded the 10 million mark, becoming the largest IPTV single area in the world.
[Comment]: In 2016, the number of video subscribers of telecom operators increased dramatically. Among them, China Mobile has collected Internet TV set-top boxes twice a year, which is large and fast, and it is unforgettable. At the same time, the total number of IPTV subscribers of China Unicom and China Telecom in 2016 was also increased. The rapid growth of telecom operators' video users will impact the cable digital TV market, resulting in a further diversion of the cable TV market and accelerating the video industry's major reshuffle. For China Mobile, 2016 was a year of rapid development of broadband and video services. However, it should be noted that the State Administration of Press, Publication, Radio, Film and Television in late 2016 reemphasized the Internet TV bidding projects organized by local operators. All licensees must not participate. This is undoubtedly the first step for China Mobile, which has not obtained an IPTV license. It is worth pondering how to develop video services.
3, Internet set-top box presents a diversified, quality development breakthrough: ★ ★ ★ ★
Forward-looking: ★★★★
ã€Event Replay】 In 2016, Mango’s platform box product line continued to introduce differentiated new products, continuously optimizing and enhancing content, sound quality, local playback and decoding capabilities. Among them, the Kaibao Mango Moonlight Box product line introduced H19, N1, N5, N9, X5, and K9 series of new products. The new product continues its "two-antenna square-shaped body" shape. In addition to the introduction of educational content, the 4K video playback capability has been enhanced. The company also introduced 64-bit new products with high and low prices. Haimei Di's Mango Biao brand products include the HD600A three-generation Platinum Collector's Edition, H5 and H6, where the antenna's removable function enhances signal reception, and supports 4K ultra-high-definition playback and hard decoding. .265, 3D Blu-ray decoding, Thunder remote download and LAN sharing, and support for new games such as multi-screen interactive and Wechat video push.
4. The stricter and more stringent breakthrough in the supervision of webcast plays: ★★★★
Forward-looking: ★★★★★
ã€Event Replay】 In October 2016, many online dramas such as "Imperial Crimes", "Fighter" and "Dark Man 2" that created 4 billion video plays were taken off the platform. This is the promotion of the Prince of Peace in early 2016. <<Psychocrime>> "Tomb Notes" "Dark Man 1" "Soul Ferry 2" and other six network dramas were ordered by the SARFT after the rectification of the next wave, the second wave was ordered off the shelves of the rectification of the drama.
In November 2016, more than 60 popular movies, such as “Feng Feng Shui Master†and “Super Eunuch 2 Gold Right Handâ€, were taken off the shelves and covered many major video websites such as Iqiyi, LeTV, Tencent, Youku and Sohu.
[Comment]: In 2016, the State Administration of Press, Publication, Radio, Film and Television has increasingly regulated the online drama. Luo Jianhui, director of the Network Audiovisual Program Management Division of the State Press, Publication, Radio, Film and Television Bureau, stated on many occasions that websites that cannot be broadcast on the television station cannot be broadcast. The future standards for TV stations and Internet broadcasts have become a general trend. The review mechanism for the 2017 network drama "Pre-trial, post-broadcast, self-censored, broadcast, and non-audit" may be adjusted. With more and more rigorous censorship, it is no longer desirable for webcasts to attract users' eyeballs through vulgar and irregularities. At the same time, on the other hand, high click volume and high reputation online play can be found in the “Old Nine Gates†and “The Best of Us.†Only if the content becomes the lead, can the webcast play be able to gain healthy development.
5, the number of video paying members to form a breakthrough scale: ★ ★ ★ ★
Forward-looking: ★★★★★
ã€Event Replay】 On June 14, 2016, at the Iiji Art “opening the VIP era†strategy announcement conference, Iqiyi stated that as of June 1, 2016, the number of effective IVP VIP members exceeded 20 million. Compared with the same period last year, it increased by 4 times.
On November 4, 2016, at the Tencent Video V Vision Conference, Sun Zhonghuai, vice president of Tencent Corporation, announced that its paying members exceeded 20 million, an increase of nearly 300% within one year.
On December 8, 2016, Alibaba Culture and Entertainment Group's Big Youku Business Group announced that Youku has more than 30 million members. In 2017, Youku will further increase investment, strengthen the team's professional capacity building, strengthen multi-dimensional innovation, and create a new high for member numbers.
[Comments]: The revenue structure of video websites in 2016 has gradually become more rationalized. The increase in the number of paying users has changed the situation in which video websites have become excessively dependent on the survival of advertisements. User-paid income has become another important source of revenue for video websites, making the revenue structure of video websites more reasonable. However, the loyalty of paying users is relatively low. Video sites increase the number of users and increase the user's stickiness. They often face the problem that they need to purchase expensive broadcast rights and provide diversified services. Since 2016, video websites have started to build home-made dramas and self-made variety shows as the main countermeasures. However, when major video websites are making power and self-control, how to create a successful program will be a difficult problem for video websites.
6, video site homemade drama anti-transmission TV breakthrough: ★ ★ ★ ★ ★
Forward-looking: ★★★★
ã€Event Replay】 In 2016, iQiyi's self-produced drama “Old Jiumen†has repeatedly refreshed the broadcast data of the video industry since it was launched. It has become the first home-made drama in the history of the entire network to break through ten billion yuan. At the same time, during the period of anti-losing Dragon TV, "Old Nine Doors" ranks in the top spot in the same period, and drives the weekly TV drama ratings to a new high, refreshing the ratings record of the 2016 broadcasts of all satellite TV stations with an average viewer rating of 1.138%.
Tencent video self-made drama "Kyushu Sky City" and "If snails have love" reverse output to Jiangsu Satellite TV and Dragon TV. At the same time, Tencent video also created in-depth cooperation between the network, also cooperated with Jiangsu Satellite TV to produce the TV series “The Wind†and cooperated with Dragon TV to produce the TV series “Ghost Blowing Lightsâ€.
[Comment]: The self-made drama on the video website in 2016 showed a trend of finesse, and began to lose to television stations. Purchasing television station copyrights from previous video sites and broadcasting video site-made content on television stations today, video sites have begun to take greater initiative. For video websites, creating a phenomenon-level homemade drama will be the main force for the next stage. In the future, it will also conduct in-depth cooperation with TV stations to explore a variety of network and Taiwan cooperation models; for television stations, the separation of production and broadcasting will bring The hollowing out of the content production has already appeared, and the Matthew effect of the TV station has emerged. The first and second line television stations can be combined with video sites to achieve network broadcast through cooperative production, and the three-four-wire television station will face unprecedented competitive pressure.
7, web broadcast policy supervision and upgrading breakthrough: ★ ★ ★ ★
Forward-looking: ★★★★
ã€Event Replay】On April 13, 2016, Beijing Internet Culture Association organized more than 20 major companies engaged in network performance (live broadcast) such as Baidu, Sina, Sohu, iQiyi, LeTV, Youku, Qoo, Yingke and Huajiao. The person-in-charge jointly issued the "Beijing Webcast Industry Self-Discipline Convention", which put forward the real-name certification requirements for the anchor. The formal implementation began on April 18. At the same time, if the existing anchor has not completed the real name registration, the real name will be completed before June 1, 2017. Certification.
On April 14, 2016, the Ministry of Culture announced the list of the twenty-fifth batch of Internet cultural activities that violated the laws and regulations. Many online broadcast platforms were suspected of providing internet culture that promoted yin*h, violence, abetment, and social morality. Products are listed on the investigation list.
On July 7, 2016, the Ministry of Culture promulgated the “Notice of the Ministry of Culture on Strengthening the Management of Online Performance†and announced the results of the investigation of a number of network performance platforms. 26 online performance platforms including betta were investigated and 16881 illegal networks were investigated. Performers are processed.
On September 9, 2016, the State Administration of Press, Publication, Radio, Film and Television released the "Circular on Strengthening the Management of Web Audio-visual Programs Live-view Service", and reexamination of online audio-video program broadcast services should have corresponding qualifications.
On November 4, 2016, the State Cyber ​​Information Office released the Regulations on the Management of Internet Live Broadcasting Services. The Internet broadcast service providers should follow the principle of “backstage real name and front desk voluntaryâ€.
On December 12, 2016, the Ministry of Culture issued the "Measures for Management of Network Performance Business Activities." It was proposed that performers should use real IDs to register their names in real time, and they should use face-to-face interviews, recorded video calls, and other verification methods.
[Comment]: In 2016, the live broadcast market began to become more standardized after barbaric growth. In the period from the end of 2016 to the end of the four months, the National Press, Publication, Radio, Film and Television, the Ministry of Culture, and the Internet Information Office were issued in the same direction. This shows the importance attached to the live broadcast platform. With the gradual improvement of the supervision policy, non-compliant live broadcasting platforms have gradually been eliminated, the live broadcasting platform will usher in a major reshuffle, and development will become standard. The live broadcast itself is a platform with high interactiveness of new media. It has its own advantages and should be used effectively. In the absence of illegal content to attract attention, the live broadcast platform can be deeply cultivated in the vertical field, such as realizing through live broadcasting + concerts, variety shows, education, shopping and other fields.
8, VR is a veritable hot breakthrough in 2016: ★★★★
Forward-looking: ★★★★★
ã€Event Replay】 On April 22, 2016, Li Jie, Senior Vice President of Youku Tudou, gave a speech on the future development of VR in the 2016 VR/AR Industry Summit in China (Beijing), and stated that the future Tucson will have a layout.†VR nuclear program."
On May 4, 2016, Storm TV released the first Storm Super TV 2VR TV X-Men, supporting VR Headset and TV Unicom interaction, users can use the head display to experience immersive content, and TV can also display VR head Explicit content.
On May 5, 2016, iQiyi held a press conference, officially launched the VR ecological incentive plan and launched the iVR+ virtual reality product suite. In the next 12 months, iQiyi will assist domestic and foreign VR hardware manufacturers to develop together. 10 million VR users; content, iQiyi will be fully realized on 10 popular IP VR, open 100 IP for game cooperation development, combined with 300 partners to create VR ecology.
On July 20, 2016, Juli Media released a poly VR machine. The poly VR one machine is known as the first VR machine that builds young people, has an ultra-wide market angle of up to 100°, breaks through the critical point of view, and adds a 360° panoramic experience, giving users the most realistic immersive experience. Meet more and more young people's viewing needs.
On August 26, 2016, Sohu Video officially announced the launch of its VR strategy. It plans to open up VR content production, production, distribution and promotion channels by exploring VR technologies and commercialization innovations, establish a VR self-media platform, and build a content ecosystem around the entire industry chain. .
On October 20, 2016, it was reported that the storm mirror of Stormwind Group's subsidiary launched a round of layoffs, and the scale of this layoff may be close to 50%, and is expected to be completed this week. The total team size of Storm Mirror is nearly 500. According to the proportion of layoffs now exposed, the scale of layoffs may exceed 200.
[Comment]: In 2016, VR tended to develop rationally from an industry bubble. In 2016, in addition to the traditional VR hardware manufacturers, video sites, license providers and other different entities to deploy VR hardware, production of VR content, research and development of VR technology to layout VR industry, VR market is very lively. Since VR is still facing various problems in the preliminary stage of the industry, video sites and licensees are actually strategically placed on the layout of VR in advance. There are many gimmicks, but it is undeniable that multi-party participation can accelerate the development of the VR industry. Whether it is the promotion of VR hardware technology or the enrichment of content, it will have a greater role in promoting. However, as the capital market began to calm down VR in the second half of 2016, there have been incidents such as storm mirror layoffs and the collapse of some VR startup companies. The VR industry will gradually bid farewell to “barbarian growth†and enter the shuffling period, and development will become more rational. .
9, DVB + OTT increase heavy player breakthrough: ★ ★ ★ ★
Forward-looking: ★★★★★
ã€Event Replay】On May 20, 2016, at the 5th "DVB + OTT Fusion Innovation Forum", CITIC Guoan Guangshi released a new high-definition smart set-top box G-1, and plans to achieve 200-300 million in 2016 The landing of new terminals will require 10 million terminals to be deployed in 2017 after the first year of trials. CITIC Guoan strengthens cooperation with operators around the country, faced multiple market competitions and rapid technological updates, and worked together to create a nationwide live broadcast service + OTT platform.
On June 22, 2016, CITIC Guoan released the “Announcement on the Holding of DVB+OTT Business Cooperation Agreement by the Controlling Subsidiaryâ€, stating that it intends to sign a business cooperation agreement with Chutian Video Network Co., Ltd. in Hubei Province to promote the further integration of the two parties in the triple play. Expand business scope to obtain good social benefits and return on investment.
On October 27, 2016, CITIC Guoan Guangvision Network Co., Ltd. and Guangzhou Zhujiang Digital Group Co., Ltd. held a signing ceremony for a strategic cooperation agreement in Guangzhou. Both parties will jointly deepen the digital revolution and provide a more powerful cooperation platform for the smart family eco-industry circle. .
ã€Comments】: In 2016, heavyweight players of CITIC Guoan will promote the development of the DVB+OTT business of broadcasting and TV operators. The development of DVB+OTT has been plagued by problems such as little thunder and rain, and a slow increase in the number of users due to system, policy, content, and technical problems. Gran Data shows that in 2016, the number of DVB+OTT subscribers has increased by more than 2 million, and the total number is close to 4 million. With 2016 CITIC Guoan Guangshi announced the launch of DVB+OTT smart set-top box G-1 with a higher level of deployment and signing of strategic cooperation agreements with a number of cable operators, whether the 2017 “Guang'an Guangshi Mode†can promote It is worth observing that DVB+OTT has achieved a major breakthrough.
10, BAT investment in the breakthrough of the entire field of entertainment: ★ ★ ★ ★
Forward-looking: ★★★★★
ã€Event Replay】On March 15, 2016, Tencent invested RMB 400 million to lead B financing for betta fish, Sequoia Capital, and Nanshan Capital. On August 16, 2016, Tencent and Phoenix Capital led the C-Financing of Betta, and the Bettai live-stocking raised more than 2 billion yuan. On June 21, 2016, Tencent issued an announcement that it had decided to purchase 84.3% of Supercell's shares, with a total transaction volume of approximately US$8.6 billion (approximately RMB 56.6 billion). This is the largest M&A deal in Tencent’s history, and Tencent has relied on this. A large Chinese Internet company has transformed itself into a global gaming giant.
On April 6, 2016, Alibaba completed the merger of China’s multi-screen leader in culture and entertainment, Unity Group (Youku Tudou). Unity Group officially became a wholly-owned subsidiary of Alibaba. After the privatization of Youku Potato, it will link with Ali in five areas, namely, to open up user data, open up e-commerce, open up big data, open content, and open channels.
On December 29, 2016, Baidu announced its wholly-owned acquisition of Beijing Education Information Technology Co., Ltd. The acquisition of funds is nearly 100 million yuan. Li Jing, the founder of the company's well-known marketing and public accountant named Li Jieshi, joined the team and joined Baidu as vice president. Li Jing himself is still responsible for the original scientific marketing creative tool business of the information technology company.
[Comment]: BAT investment has basically spanned the entire video industry, in addition to video sites, it also covers live entertainment platforms such as live broadcast platforms, self-media, and games. In terms of Internet TV, as of the end of 2016, BAT has participated in capital investment in China's Internet TV integration licensees has reached 6, such as Ali and Hua, CIBN, Mango TV, Tencent and Future TV, South New Media, Baidu and Galaxy TV ; TOP3's video site is also occupied by BAT, namely Tencent video, Baidu's iQIYI, Ali's Youku potatoes. BAT has formed its own ecosystem for the production, distribution, and dissemination of media content. However, the formation of oligarchs is conducive to fostering the growth of their own alliance companies, but in the long run, it will suppress other Internet companies, especially the growth of early-stage companies. Industry development and innovation.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Although someone once said that the set-top box would be replaced by a smart TV, it would leave us. However, in 2016, STBs continue to surprise us with their high cost performance and technological advancements. The OTT industry has also experienced explosive growth. BTA also entered the market to seize the market. So what happened to the OTT industry in the past year, let us look at the classification of network set-top boxes before the inventory:
1. Licensors create breakthroughs in the Internet TV ecosystem: ★★★★
Forward-looking: ★★★★★
ã€Event Replay】On May 6, 2016, Mango TV announced the content plan for summer and fall: A variety of content products such as self-produced variety shows, copyright programs, and music festivals will be developed based on self-made content. Mango TV will join the Mango Fund at least. Take out a billion investment video content businesses or individuals.
On May 24, 2016, Galaxy TV joined hands with Coolo to announce the joint establishment of a joint laboratory to carry out in-depth cooperation in R&D. It signed a “greatest OTT cooperation order in history†worth RMB 3 billion and jointly launched 1 million “VIP TVsâ€. Galaxy TV platform content was also implanted in the terminal.
On August 10, 2016, Hua Digital Media held a 4K VR strategic product launch event with the theme of "Vision wider than the world" and released 4K strategic products - 4K channel, 4K on-demand zone, 4K intelligent set-top box, and the first number of VR VR A strategic product-Hua number cable transmission VR solution.
On September 27, 2016, the company's own terminal brand in Guangdong Province held a new product launch conference and released the new television operating system CANUI smart TV system and the new 55-inch flagship model X55 Internet TV. On December 14th, CIBN Internet TV 2017 content strategy conference was held with "Tolerance is big". At the press conference, CIBN Internet TV announced two strategies for content layout and content in 2017, and released three major brand columns: CIBN's "Oriental Grand Theater", "CIBN Life School" and "CIBN Literary Theatre". It will explore new ways of playing vertical content in these three areas.
On November 21st, 2016, Oriental Vision’s BesTV launched two smart set-top box products supporting TVOS systems, namely, the OTT terminal of the Hass program and the DVB+OTT terminal of the Zhaoxin solution.
[Comment]: In 2016, the Licensor business involved hardware, content, channels, value-added services, and other aspects, showing the characteristics of accelerating the creation of the Internet TV ecosystem. Licensors are in the most critical position in the OTTTV industry chain, and can be easily extended to the upstream and downstream industries. In terms of content, licensees place more emphasis on the influence of content and increase input into content production. Licensors with TV backgrounds have the natural advantage of content production. They continue to increase investment on the basis of previous production. For example, Mango TV uses one to two million yuan for content incubator funds; and licensees with a background in broadcasting stations also start Participate in the production of content and make progress towards building a complete industrial chain. For example, Guangdong Province has independently produced "Rio Rio" and participated in the "Spy Alliance" movie, and plans to participate in more content production in 2017. . In terms of hardware, in 2016, licensees have launched or planned to build their own hardware products, with the purpose of carrying their own platform content through diversified hardware products to achieve dual-engine development of content and hardware. With the multiple layouts of licensees in the upstream and downstream sectors of the industry chain, competition among licensees for Internet TV users will become increasingly fierce.
2. Explosive growth breakthroughs for telecom operators' video users: ★★★★
Forward-looking: ★★★★★
ã€Event Review】 In February 2016, the China Mobile Group launched the Gacha Baihe Internet TV set-top box, a total of 10.69 million units. This time, the Group was the first time for the China Mobile Group in 2016 and was the largest scale at that time. The biggest one. In September 2016, China Mobile launched the second set of Internet TV set-top boxes, including purchasing scales of approximately 7.4 million units for Mobi and business terminals (including Dolby), and 12.6 million units for Mobi and business terminals (excluding Dolby). A total of 20 million units were scaled up again.
In March 2016, Shandong Unicom publicly announced the prequalification of centralized 4K smart set-top box procurement plans. By the end of July 2016, it is expected to purchase 500,000 4K smart set-top boxes.
In July 2016, China Telecom Group publicized 2016 candidates for the first centralized procurement of IPTV smart set-top boxes and procurement of 21.06 million units, and there were 8 successful bid candidates. In November 2016, as of October 31, 2016, Sichuan Telecom’s IPTV subscribers exceeded the 10 million mark, becoming the largest IPTV single area in the world.
[Comment]: In 2016, the number of video subscribers of telecom operators increased dramatically. Among them, China Mobile has collected Internet TV set-top boxes twice a year, which is large and fast, and it is unforgettable. At the same time, the total number of IPTV subscribers of China Unicom and China Telecom in 2016 was also increased. The rapid growth of telecom operators' video users will impact the cable digital TV market, resulting in a further diversion of the cable TV market and accelerating the video industry's major reshuffle. For China Mobile, 2016 was a year of rapid development of broadband and video services. However, it should be noted that the State Administration of Press, Publication, Radio, Film and Television in late 2016 reemphasized the Internet TV bidding projects organized by local operators. All licensees must not participate. This is undoubtedly the first step for China Mobile, which has not obtained an IPTV license. It is worth pondering how to develop video services.
3, Internet set-top box presents a diversified, quality development breakthrough: ★ ★ ★ ★
Forward-looking: ★★★★
ã€Event Replay】 In 2016, Mango’s platform box product line continued to introduce differentiated new products, continuously optimizing and enhancing content, sound quality, local playback and decoding capabilities. Among them, the Kaibao Mango Moonlight Box product line introduced H19, N1, N5, N9, X5, and K9 series of new products. The new product continues its "two-antenna square-shaped body" shape. In addition to the introduction of educational content, the 4K video playback capability has been enhanced. The company also introduced 64-bit new products with high and low prices. Haimei Di's Mango Biao brand products include the HD600A three-generation Platinum Collector's Edition, H5 and H6, where the antenna's removable function enhances signal reception, and supports 4K ultra-high-definition playback and hard decoding. .265, 3D Blu-ray decoding, Thunder remote download and LAN sharing, and support for new games such as multi-screen interactive and Wechat video push.
4. The stricter and more stringent breakthrough in the supervision of webcast plays: ★★★★
Forward-looking: ★★★★★
ã€Event Replay】 In October 2016, many online dramas such as "Imperial Crimes", "Fighter" and "Dark Man 2" that created 4 billion video plays were taken off the platform. This is the promotion of the Prince of Peace in early 2016. <<Psychocrime>> "Tomb Notes" "Dark Man 1" "Soul Ferry 2" and other six network dramas were ordered by the SARFT after the rectification of the next wave, the second wave was ordered off the shelves of the rectification of the drama.
In November 2016, more than 60 popular movies, such as “Feng Feng Shui Master†and “Super Eunuch 2 Gold Right Handâ€, were taken off the shelves and covered many major video websites such as Iqiyi, LeTV, Tencent, Youku and Sohu.
[Comment]: In 2016, the State Administration of Press, Publication, Radio, Film and Television has increasingly regulated the online drama. Luo Jianhui, director of the Network Audiovisual Program Management Division of the State Press, Publication, Radio, Film and Television Bureau, stated on many occasions that websites that cannot be broadcast on the television station cannot be broadcast. The future standards for TV stations and Internet broadcasts have become a general trend. The review mechanism for the 2017 network drama "Pre-trial, post-broadcast, self-censored, broadcast, and non-audit" may be adjusted. With more and more rigorous censorship, it is no longer desirable for webcasts to attract users' eyeballs through vulgar and irregularities. At the same time, on the other hand, high click volume and high reputation online play can be found in the “Old Nine Gates†and “The Best of Us.†Only if the content becomes the lead, can the webcast play be able to gain healthy development.
5, the number of video paying members to form a breakthrough scale: ★ ★ ★ ★
Forward-looking: ★★★★★
ã€Event Replay】 On June 14, 2016, at the Iiji Art “opening the VIP era†strategy announcement conference, Iqiyi stated that as of June 1, 2016, the number of effective IVP VIP members exceeded 20 million. Compared with the same period last year, it increased by 4 times.
On November 4, 2016, at the Tencent Video V Vision Conference, Sun Zhonghuai, vice president of Tencent Corporation, announced that its paying members exceeded 20 million, an increase of nearly 300% within one year.
On December 8, 2016, Alibaba Culture and Entertainment Group's Big Youku Business Group announced that Youku has more than 30 million members. In 2017, Youku will further increase investment, strengthen the team's professional capacity building, strengthen multi-dimensional innovation, and create a new high for member numbers.
[Comments]: The revenue structure of video websites in 2016 has gradually become more rationalized. The increase in the number of paying users has changed the situation in which video websites have become excessively dependent on the survival of advertisements. User-paid income has become another important source of revenue for video websites, making the revenue structure of video websites more reasonable. However, the loyalty of paying users is relatively low. Video sites increase the number of users and increase the user's stickiness. They often face the problem that they need to purchase expensive broadcast rights and provide diversified services. Since 2016, video websites have started to build home-made dramas and self-made variety shows as the main countermeasures. However, when major video websites are making power and self-control, how to create a successful program will be a difficult problem for video websites.
6, video site homemade drama anti-transmission TV breakthrough: ★ ★ ★ ★ ★
Forward-looking: ★★★★
ã€Event Replay】 In 2016, iQiyi's self-produced drama “Old Jiumen†has repeatedly refreshed the broadcast data of the video industry since it was launched. It has become the first home-made drama in the history of the entire network to break through ten billion yuan. At the same time, during the period of anti-losing Dragon TV, "Old Nine Doors" ranks in the top spot in the same period, and drives the weekly TV drama ratings to a new high, refreshing the ratings record of the 2016 broadcasts of all satellite TV stations with an average viewer rating of 1.138%.
Tencent video self-made drama "Kyushu Sky City" and "If snails have love" reverse output to Jiangsu Satellite TV and Dragon TV. At the same time, Tencent video also created in-depth cooperation between the network, also cooperated with Jiangsu Satellite TV to produce the TV series “The Wind†and cooperated with Dragon TV to produce the TV series “Ghost Blowing Lightsâ€.
[Comment]: The self-made drama on the video website in 2016 showed a trend of finesse, and began to lose to television stations. Purchasing television station copyrights from previous video sites and broadcasting video site-made content on television stations today, video sites have begun to take greater initiative. For video websites, creating a phenomenon-level homemade drama will be the main force for the next stage. In the future, it will also conduct in-depth cooperation with TV stations to explore a variety of network and Taiwan cooperation models; for television stations, the separation of production and broadcasting will bring The hollowing out of the content production has already appeared, and the Matthew effect of the TV station has emerged. The first and second line television stations can be combined with video sites to achieve network broadcast through cooperative production, and the three-four-wire television station will face unprecedented competitive pressure.
7, web broadcast policy supervision and upgrading breakthrough: ★ ★ ★ ★
Forward-looking: ★★★★
ã€Event Replay】On April 13, 2016, Beijing Internet Culture Association organized more than 20 major companies engaged in network performance (live broadcast) such as Baidu, Sina, Sohu, iQiyi, LeTV, Youku, Qoo, Yingke and Huajiao. The person-in-charge jointly issued the "Beijing Webcast Industry Self-Discipline Convention", which put forward the real-name certification requirements for the anchor. The formal implementation began on April 18. At the same time, if the existing anchor has not completed the real name registration, the real name will be completed before June 1, 2017. Certification.
On April 14, 2016, the Ministry of Culture announced the list of the twenty-fifth batch of Internet cultural activities that violated the laws and regulations. Many online broadcast platforms were suspected of providing internet culture that promoted yin*h, violence, abetment, and social morality. Products are listed on the investigation list.
On July 7, 2016, the Ministry of Culture promulgated the “Notice of the Ministry of Culture on Strengthening the Management of Online Performance†and announced the results of the investigation of a number of network performance platforms. 26 online performance platforms including betta were investigated and 16881 illegal networks were investigated. Performers are processed.
On September 9, 2016, the State Administration of Press, Publication, Radio, Film and Television released the "Circular on Strengthening the Management of Web Audio-visual Programs Live-view Service", and reexamination of online audio-video program broadcast services should have corresponding qualifications.
On November 4, 2016, the State Cyber ​​Information Office released the Regulations on the Management of Internet Live Broadcasting Services. The Internet broadcast service providers should follow the principle of “backstage real name and front desk voluntaryâ€.
On December 12, 2016, the Ministry of Culture issued the "Measures for Management of Network Performance Business Activities." It was proposed that performers should use real IDs to register their names in real time, and they should use face-to-face interviews, recorded video calls, and other verification methods.
[Comment]: In 2016, the live broadcast market began to become more standardized after barbaric growth. In the period from the end of 2016 to the end of the four months, the National Press, Publication, Radio, Film and Television, the Ministry of Culture, and the Internet Information Office were issued in the same direction. This shows the importance attached to the live broadcast platform. With the gradual improvement of the supervision policy, non-compliant live broadcasting platforms have gradually been eliminated, the live broadcasting platform will usher in a major reshuffle, and development will become standard. The live broadcast itself is a platform with high interactiveness of new media. It has its own advantages and should be used effectively. In the absence of illegal content to attract attention, the live broadcast platform can be deeply cultivated in the vertical field, such as realizing through live broadcasting + concerts, variety shows, education, shopping and other fields.
8, VR is a veritable hot breakthrough in 2016: ★★★★
Forward-looking: ★★★★★
ã€Event Replay】 On April 22, 2016, Li Jie, Senior Vice President of Youku Tudou, gave a speech on the future development of VR in the 2016 VR/AR Industry Summit in China (Beijing), and stated that the future Tucson will have a layout.†VR nuclear program."
On May 4, 2016, Storm TV released the first Storm Super TV 2VR TV X-Men, supporting VR Headset and TV Unicom interaction, users can use the head display to experience immersive content, and TV can also display VR head Explicit content.
On May 5, 2016, iQiyi held a press conference, officially launched the VR ecological incentive plan and launched the iVR+ virtual reality product suite. In the next 12 months, iQiyi will assist domestic and foreign VR hardware manufacturers to develop together. 10 million VR users; content, iQiyi will be fully realized on 10 popular IP VR, open 100 IP for game cooperation development, combined with 300 partners to create VR ecology.
On July 20, 2016, Juli Media released a poly VR machine. The poly VR one machine is known as the first VR machine that builds young people, has an ultra-wide market angle of up to 100°, breaks through the critical point of view, and adds a 360° panoramic experience, giving users the most realistic immersive experience. Meet more and more young people's viewing needs.
On August 26, 2016, Sohu Video officially announced the launch of its VR strategy. It plans to open up VR content production, production, distribution and promotion channels by exploring VR technologies and commercialization innovations, establish a VR self-media platform, and build a content ecosystem around the entire industry chain. .
On October 20, 2016, it was reported that the storm mirror of Stormwind Group's subsidiary launched a round of layoffs, and the scale of this layoff may be close to 50%, and is expected to be completed this week. The total team size of Storm Mirror is nearly 500. According to the proportion of layoffs now exposed, the scale of layoffs may exceed 200.
[Comment]: In 2016, VR tended to develop rationally from an industry bubble. In 2016, in addition to the traditional VR hardware manufacturers, video sites, license providers and other different entities to deploy VR hardware, production of VR content, research and development of VR technology to layout VR industry, VR market is very lively. Since VR is still facing various problems in the preliminary stage of the industry, video sites and licensees are actually strategically placed on the layout of VR in advance. There are many gimmicks, but it is undeniable that multi-party participation can accelerate the development of the VR industry. Whether it is the promotion of VR hardware technology or the enrichment of content, it will have a greater role in promoting. However, as the capital market began to calm down VR in the second half of 2016, there have been incidents such as storm mirror layoffs and the collapse of some VR startup companies. The VR industry will gradually bid farewell to “barbarian growth†and enter the shuffling period, and development will become more rational. .
9, DVB + OTT increase heavy player breakthrough: ★ ★ ★ ★
Forward-looking: ★★★★★
ã€Event Replay】On May 20, 2016, at the 5th "DVB + OTT Fusion Innovation Forum", CITIC Guoan Guangshi released a new high-definition smart set-top box G-1, and plans to achieve 200-300 million in 2016 The landing of new terminals will require 10 million terminals to be deployed in 2017 after the first year of trials. CITIC Guoan strengthens cooperation with operators around the country, faced multiple market competitions and rapid technological updates, and worked together to create a nationwide live broadcast service + OTT platform.
On June 22, 2016, CITIC Guoan released the “Announcement on the Holding of DVB+OTT Business Cooperation Agreement by the Controlling Subsidiaryâ€, stating that it intends to sign a business cooperation agreement with Chutian Video Network Co., Ltd. in Hubei Province to promote the further integration of the two parties in the triple play. Expand business scope to obtain good social benefits and return on investment.
On October 27, 2016, CITIC Guoan Guangvision Network Co., Ltd. and Guangzhou Zhujiang Digital Group Co., Ltd. held a signing ceremony for a strategic cooperation agreement in Guangzhou. Both parties will jointly deepen the digital revolution and provide a more powerful cooperation platform for the smart family eco-industry circle. .
ã€Comments】: In 2016, heavyweight players of CITIC Guoan will promote the development of the DVB+OTT business of broadcasting and TV operators. The development of DVB+OTT has been plagued by problems such as little thunder and rain, and a slow increase in the number of users due to system, policy, content, and technical problems. Gran Data shows that in 2016, the number of DVB+OTT subscribers has increased by more than 2 million, and the total number is close to 4 million. With 2016 CITIC Guoan Guangshi announced the launch of DVB+OTT smart set-top box G-1 with a higher level of deployment and signing of strategic cooperation agreements with a number of cable operators, whether the 2017 “Guang'an Guangshi Mode†can promote It is worth observing that DVB+OTT has achieved a major breakthrough.
10, BAT investment in the breakthrough of the entire field of entertainment: ★ ★ ★ ★
Forward-looking: ★★★★★
ã€Event Replay】On March 15, 2016, Tencent invested RMB 400 million to lead B financing for betta fish, Sequoia Capital, and Nanshan Capital. On August 16, 2016, Tencent and Phoenix Capital led the C-Financing of Betta, and the Bettai live-stocking raised more than 2 billion yuan. On June 21, 2016, Tencent issued an announcement that it had decided to purchase 84.3% of Supercell's shares, with a total transaction volume of approximately US$8.6 billion (approximately RMB 56.6 billion). This is the largest M&A deal in Tencent’s history, and Tencent has relied on this. A large Chinese Internet company has transformed itself into a global gaming giant.
On April 6, 2016, Alibaba completed the merger of China’s multi-screen leader in culture and entertainment, Unity Group (Youku Tudou). Unity Group officially became a wholly-owned subsidiary of Alibaba. After the privatization of Youku Potato, it will link with Ali in five areas, namely, to open up user data, open up e-commerce, open up big data, open content, and open channels.
On December 29, 2016, Baidu announced its wholly-owned acquisition of Beijing Education Information Technology Co., Ltd. The acquisition of funds is nearly 100 million yuan. Li Jing, the founder of the company's well-known marketing and public accountant named Li Jieshi, joined the team and joined Baidu as vice president. Li Jing himself is still responsible for the original scientific marketing creative tool business of the information technology company.
[Comment]: BAT investment has basically spanned the entire video industry, in addition to video sites, it also covers live entertainment platforms such as live broadcast platforms, self-media, and games. In terms of Internet TV, as of the end of 2016, BAT has participated in capital investment in China's Internet TV integration licensees has reached 6, such as Ali and Hua, CIBN, Mango TV, Tencent and Future TV, South New Media, Baidu and Galaxy TV ; TOP3's video site is also occupied by BAT, namely Tencent video, Baidu's iQIYI, Ali's Youku potatoes. BAT has formed its own ecosystem for the production, distribution, and dissemination of media content. However, the formation of oligarchs is conducive to fostering the growth of their own alliance companies, but in the long run, it will suppress other Internet companies, especially the growth of early-stage companies. Industry development and innovation.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Pcb Mounted Speaker ,Round Speaker With Pin,Min Pcb Mounted Speaker,Speaker For Voice Broadcast
Jiangsu Huawha Electronices Co.,Ltd , https://www.hnbuzzer.com