During this time, the tight mobile phones in the market are not just Apple iPhone 4, but also thousands of smart machines. Several models are in short supply, causing shortages. Domestic operators began to deploy at the end of last year, and joint terminal manufacturers started to push thousands of smart machines. However, operators and vendors may not have thought that the boom of the thousand yuan smart machine will come so quickly and even be caught by surprise. Operators are now encouraging more manufacturers to launch thousands of smart machines and “pressure†manufacturers, and manufacturers are adjusting their strategies to expand the production capacity of thousands of smart machines.
One after another out of stock
Recently, the voice of the lack of goods for thousands of smart phones has now penetrated from the carrier level to the consumer level. "I recently tried to change my mobile phone and compared it. I chose Huawei C8650, but I went to a number of telecom business offices. The salesperson said that they were out of stock," Mr. Hu told the reporter. The reporter then visited Jiangxi Middle Road and Sichuan North Road Telecom Business Office. He confirmed that Mr. Hu's remarks were true. The salesperson told reporters that during this time, this model had no goods, but it still had to wait for several days.
The Huawei C8650 is China Telecom's custom-made large-screen, 1,000-yuan 3G smart phone equipped with an Android operating system and a 3.5-inch multi-touch screen. The related person of Tianyi Telecom Terminal Company Shanghai Branch told the reporter of “IT Timesâ€, “The Huawei C8650 is not only out of stock in Shanghai, but also in other places. The market demand is very large, and the manufacturer’s production capacity has not kept up.†According to sources, sales of Huawei's C8650 exceeded one million in 60 days after its listing, and now it has sold more than two million units nationwide.
It is not only China Telecom that is plagued by shortages, but also China Unicom. During this time, the shortage of models such as the Lenovo A60 and the Cool W706 also became hot spots for Unicom employees to communicate on Weibo. "Most of October, the Lenovo A60 is out of stock, we have no way, the supply of headquarters is tight." An Anhui Unicom source told reporters. There are also users who report that the Cool W706 is also out of stock, and even users have questioned that this is Cool Apple’s hungry marketing method.
"We are not engaged in hunger marketing. I did not expect this year's $1,000 intelligence opportunity to be so hot. It was estimated that there were some shortcomings before, so we have insufficient supply capacity now." Yu Xuqing, the Yulong Cool Brand Division, told reporters.
Operator's happiness and worry
Thousand yuan smart machine hot, naturally let the operators rejoice, but the ears of consumers clamoring for goods, but also let them feel the pressure.
Ma Daojie, director of the China Telecom Tianyi Mobile Terminal Management Center, told the outside world in October that the 3G smart phone has entered a turning point in the blowout of the market. He said that he has now become the “Party B†and he has “seeking†Huawei, ZTE, and Yulong every day. Mobile phone makers and other manufacturers have accelerated their production capacity.
Ma Daojie said that China Telecom will encourage domestic mobile phone companies to produce thousands of smart phones. Ma Daojie said that China Telecom’s strategy is to establish a star enterprise for thousands of smart phones on the one hand, and on the other to encourage different companies to enter the field of thousands of smart phones according to different markets, and to ensure the profits of these enterprises through market segments.
It is not only Ma Daojie who has encountered difficulties, but Yu Yingtao, general manager of China Unicom's sales department. “The recent definition of a thousand dollar smart machine has been widely welcomed by consumers, resulting in a shortage of products, often out of stock, and Unicom headquarters and related manufacturers. Many people questioned," he said on Weibo, and he said, "We are deeply reviewing! Seriously improve!" Ren Zhiguo, head of China Unicom's terminal division, even made a "military order" on Weibo: "Start tomorrow. I live in the factory."
"Operators don't live in factories, it's a ridicule, but they are in close contact with manufacturers and demand more production," Li Xuqing said.
Yu Long, the vice president of Yulong Cool faction, also said in public that "we are also adjusting production capacity. The original plan was to ship 1 million units a month, and now we must adjust it to 1.5 million or more."
More manufacturers will enter
Li Xuqing said that originally Coolpad expects the shipment of smart phones will reach 11 million units this year, but due to the explosion of thousands of smart machines, the target has been set at 13 million to 15 million. "And not only in the domestic market, we have also pushed a thousand yuan smart machine to overseas markets, and will hold a new product launch in Indonesia in December."
The hot scene of the thousand-yuan smart machine not only allowed companies like Coolpad, Huawei, and ZTE to taste the sweetness, but also made other manufacturers eager to try. HTC mobile phone has been positioned in the mid-to-high end market, but Wang Xuehong, chairman of HTC, said recently that HTC's goal is to win the world's first smart phone market share, and in the future it will not rule out low-cost Android smart phones with a price below $100 (about RMB 638). The phone grabs the market.
Some overseas analysts said that although Apple, Samsung and other companies still have room for improvement in China's high-end smartphone market, by 2013 they may feel pressure to rely on entering the cheap market to maintain growth.
One after another out of stock
Recently, the voice of the lack of goods for thousands of smart phones has now penetrated from the carrier level to the consumer level. "I recently tried to change my mobile phone and compared it. I chose Huawei C8650, but I went to a number of telecom business offices. The salesperson said that they were out of stock," Mr. Hu told the reporter. The reporter then visited Jiangxi Middle Road and Sichuan North Road Telecom Business Office. He confirmed that Mr. Hu's remarks were true. The salesperson told reporters that during this time, this model had no goods, but it still had to wait for several days.
The Huawei C8650 is China Telecom's custom-made large-screen, 1,000-yuan 3G smart phone equipped with an Android operating system and a 3.5-inch multi-touch screen. The related person of Tianyi Telecom Terminal Company Shanghai Branch told the reporter of “IT Timesâ€, “The Huawei C8650 is not only out of stock in Shanghai, but also in other places. The market demand is very large, and the manufacturer’s production capacity has not kept up.†According to sources, sales of Huawei's C8650 exceeded one million in 60 days after its listing, and now it has sold more than two million units nationwide.
It is not only China Telecom that is plagued by shortages, but also China Unicom. During this time, the shortage of models such as the Lenovo A60 and the Cool W706 also became hot spots for Unicom employees to communicate on Weibo. "Most of October, the Lenovo A60 is out of stock, we have no way, the supply of headquarters is tight." An Anhui Unicom source told reporters. There are also users who report that the Cool W706 is also out of stock, and even users have questioned that this is Cool Apple’s hungry marketing method.
"We are not engaged in hunger marketing. I did not expect this year's $1,000 intelligence opportunity to be so hot. It was estimated that there were some shortcomings before, so we have insufficient supply capacity now." Yu Xuqing, the Yulong Cool Brand Division, told reporters.
Operator's happiness and worry
Thousand yuan smart machine hot, naturally let the operators rejoice, but the ears of consumers clamoring for goods, but also let them feel the pressure.
Ma Daojie, director of the China Telecom Tianyi Mobile Terminal Management Center, told the outside world in October that the 3G smart phone has entered a turning point in the blowout of the market. He said that he has now become the “Party B†and he has “seeking†Huawei, ZTE, and Yulong every day. Mobile phone makers and other manufacturers have accelerated their production capacity.
Ma Daojie said that China Telecom will encourage domestic mobile phone companies to produce thousands of smart phones. Ma Daojie said that China Telecom’s strategy is to establish a star enterprise for thousands of smart phones on the one hand, and on the other to encourage different companies to enter the field of thousands of smart phones according to different markets, and to ensure the profits of these enterprises through market segments.
It is not only Ma Daojie who has encountered difficulties, but Yu Yingtao, general manager of China Unicom's sales department. “The recent definition of a thousand dollar smart machine has been widely welcomed by consumers, resulting in a shortage of products, often out of stock, and Unicom headquarters and related manufacturers. Many people questioned," he said on Weibo, and he said, "We are deeply reviewing! Seriously improve!" Ren Zhiguo, head of China Unicom's terminal division, even made a "military order" on Weibo: "Start tomorrow. I live in the factory."
"Operators don't live in factories, it's a ridicule, but they are in close contact with manufacturers and demand more production," Li Xuqing said.
Yu Long, the vice president of Yulong Cool faction, also said in public that "we are also adjusting production capacity. The original plan was to ship 1 million units a month, and now we must adjust it to 1.5 million or more."
More manufacturers will enter
Li Xuqing said that originally Coolpad expects the shipment of smart phones will reach 11 million units this year, but due to the explosion of thousands of smart machines, the target has been set at 13 million to 15 million. "And not only in the domestic market, we have also pushed a thousand yuan smart machine to overseas markets, and will hold a new product launch in Indonesia in December."
The hot scene of the thousand-yuan smart machine not only allowed companies like Coolpad, Huawei, and ZTE to taste the sweetness, but also made other manufacturers eager to try. HTC mobile phone has been positioned in the mid-to-high end market, but Wang Xuehong, chairman of HTC, said recently that HTC's goal is to win the world's first smart phone market share, and in the future it will not rule out low-cost Android smart phones with a price below $100 (about RMB 638). The phone grabs the market.
Some overseas analysts said that although Apple, Samsung and other companies still have room for improvement in China's high-end smartphone market, by 2013 they may feel pressure to rely on entering the cheap market to maintain growth.
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