A few days ago, the highly anticipated Apple Watch was officially released. Whether Apple Watch is the "killer" product in the wearable market, industry experts are mixed. But it is undeniable that from the sports bracelet to Google Glass, to Apple, Huawei, Baidu, 360, Xiaomi and many other "Gao Fu Shuai" giants, the whole wearable device industry is more and more "hot". However, it is an indisputable fact that manufacturers of domestic wearable devices are mostly startups and small companies. How to fight a sky is a problem for more wearable companies.
On March 18th, during the two-day smart wear industry exchange meeting, we broke through the technical trends, product forms and industrial integration issues discussed in the regular exhibition forum. PatSnap, a global patent data service provider from Singapore, presented a patentable wearable market for the guests. Focusing on commercial management, we discuss another way for companies to win the market – patents.
In March 2014, the company's cooperation with Baidu Cloud won the B round of RMB 60 million financing. According to PatSnap's global patent database, the company started the application of wearable equipment and smart bracelet related patents as early as 2010. As of now, a total of 26 pieces. In April, Bangxun Technology disclosed that it has acquired Xiamen Lingtuo Communication Technology Co., Ltd. for 240 million yuan, of which Lingtuo Communication Technology has 21 patents. Coincidentally, Microsoft spent $150 million to acquire wearable patents from Osterhout IP. In 2015, the Apple Watch 18K gold-plated version has a maximum price of 126,800 yuan, which is also inseparable from patents. Interpreting the technology patent (US20140361670A1) obtained by Apple in June 2013, we can see that the 18K gold plating process used by Apple uses a new patented process that is different from the common process in the market.
At the meeting, Patdan wisdom bud training manager Liu Dandan showed the layout of patented technology in the field of smart glasses and pointed out that the patent data is very beneficial for enterprises to understand the technology trends and analyze the technical intelligence use of competing products. In the wearable industry where high-tech applications are popular, patent litigation in the future will be a foreseeable reality. As an innovative and entrepreneurial enterprise, it should make its own patent layout in advance, and use patent data to serve the company's innovative research and development, product protection and future business operations. The financing cases, litigation cases, and acquisition cases that have already occurred are enough to show that patents are also the “killer†for enterprises to enhance the value of assets.
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