Recently, the news that Shilan Micro LED chips entered the lighting market has attracted industry attention. LED commercial lighting investment is also a hot area, it was predicted that the LED lighting market in 2012 will start the golden decade. However, according to the reporter, some companies are also worried about the advancement of LED commercial lighting. The LED lighting market is facing two major problems, namely, the large gap between demand and capacity, and bad business environment.
"LED commercial lighting is just a piece of the Red Sea, not a blue ocean, and the competition is fierce." Dr. Zhang Xiaofei, director of the LED Industry Research Center at Gaogong, said that more and more companies are entering the field, and the LED lighting manufacturers have reserve production capacity. There is a big gap between market demand.
It is understood that Lancome, a subsidiary of Silan Micro, is the largest supplier of color chips for domestic-funded enterprises. Its LED chips were previously mainly used in the color display market. For this time entering the lighting market, Jiang Zhongyong, general manager of Shilan Mingxin, said that the demand for low-power chips in the commercial lighting field is very large. The company's chip light efficiency has reached 120lm/W (lumens per watt), and it is currently in the lighting market. Small quantities supply.
There are many companies that actively participate in the LED commercial lighting market. The traditional lighting company Sunshine Lighting clearly stated in the 2010 annual report that the total investment in LED lighting projects in the last three years was about RMB 1 billion. On April 18, one of the investment projects of Shenzhen Zhouming Technology Co., Ltd., which was approved by the initial application of the GEM, was the LED lighting product project.
Not only that, many companies that previously focused on landscape road lighting, such as Dongguan Qinshang Optoelectronics Co., Ltd., have also shifted their focus to commercial lighting. According to the application range of LED lighting products, there are generally divisions of outdoor lighting and indoor lighting, outdoor lighting, including landscape lighting, road lighting, etc.; indoor lighting, including home lighting and commercial lighting.
According to Zhang Xiaofei, landscape lighting has been relatively successful at home, but road lighting has been relatively unsuccessful, companies have not made any money, and some have lost money. Therefore, the enthusiasm of companies to invest in LED road lighting has declined, and they have turned their attention to commercial lighting projects. Now. Due to the high cost of LED lighting products, compared with home lighting, LED commercial lighting is less sensitive to price, commercial lighting takes a long time, energy-saving effect is more obvious, and it is easier to market.
Some of the LED lighting industry's shift in the focus of the industry, with a little helpless and realistic components, "do not do commercial lighting to do it?"
What worries these companies is that the LED commercial lighting market is not so good. An LED lighting company's sources disclosed to reporters that at present the company is talking with some department stores, clothing stores, jewelry stores, to promote LED lighting products to them, feel that the domestic market is slowly starting, but really like foreign companies in commercial lighting It is not successful in China.
Dr. Zhang Xiaofei, who specializes in the field of LED research, has investigated many companies. He said that there is a big gap between the market demand for LED commercial lighting and the reserve production capacity of manufacturers, and many companies cannot be fully productive. "A company can sell about 50,000 LED lighting products a month if it is good."
On the other hand, the commercial promotion environment of LED lighting products is rather harsh, which is also the reason why this market is difficult to make big. At present, LED lighting products still do not have a relatively uniform standard. Product quality, energy efficiency, and form are all very different. It is not easy for users to compare and judge products. The manufacturers are also helpless. Each customer's request is different, the market is fragmented, the business model is chaotic, and the settlement method is not uniform. Even with large LED commercial projects, the market environment does not seem to be enough to allow it to take off. At present, LED lighting companies in the field of commercial lighting, is still the Eight Immortals across the sea, each hit the market, as to who can be the first in this area to become a benchmarking company, is the industry's most concerned about the issue, but also a problem that takes time to prove.
"LED commercial lighting is just a piece of the Red Sea, not a blue ocean, and the competition is fierce." Dr. Zhang Xiaofei, director of the LED Industry Research Center at Gaogong, said that more and more companies are entering the field, and the LED lighting manufacturers have reserve production capacity. There is a big gap between market demand.
It is understood that Lancome, a subsidiary of Silan Micro, is the largest supplier of color chips for domestic-funded enterprises. Its LED chips were previously mainly used in the color display market. For this time entering the lighting market, Jiang Zhongyong, general manager of Shilan Mingxin, said that the demand for low-power chips in the commercial lighting field is very large. The company's chip light efficiency has reached 120lm/W (lumens per watt), and it is currently in the lighting market. Small quantities supply.
There are many companies that actively participate in the LED commercial lighting market. The traditional lighting company Sunshine Lighting clearly stated in the 2010 annual report that the total investment in LED lighting projects in the last three years was about RMB 1 billion. On April 18, one of the investment projects of Shenzhen Zhouming Technology Co., Ltd., which was approved by the initial application of the GEM, was the LED lighting product project.
Not only that, many companies that previously focused on landscape road lighting, such as Dongguan Qinshang Optoelectronics Co., Ltd., have also shifted their focus to commercial lighting. According to the application range of LED lighting products, there are generally divisions of outdoor lighting and indoor lighting, outdoor lighting, including landscape lighting, road lighting, etc.; indoor lighting, including home lighting and commercial lighting.
According to Zhang Xiaofei, landscape lighting has been relatively successful at home, but road lighting has been relatively unsuccessful, companies have not made any money, and some have lost money. Therefore, the enthusiasm of companies to invest in LED road lighting has declined, and they have turned their attention to commercial lighting projects. Now. Due to the high cost of LED lighting products, compared with home lighting, LED commercial lighting is less sensitive to price, commercial lighting takes a long time, energy-saving effect is more obvious, and it is easier to market.
Some of the LED lighting industry's shift in the focus of the industry, with a little helpless and realistic components, "do not do commercial lighting to do it?"
What worries these companies is that the LED commercial lighting market is not so good. An LED lighting company's sources disclosed to reporters that at present the company is talking with some department stores, clothing stores, jewelry stores, to promote LED lighting products to them, feel that the domestic market is slowly starting, but really like foreign companies in commercial lighting It is not successful in China.
Dr. Zhang Xiaofei, who specializes in the field of LED research, has investigated many companies. He said that there is a big gap between the market demand for LED commercial lighting and the reserve production capacity of manufacturers, and many companies cannot be fully productive. "A company can sell about 50,000 LED lighting products a month if it is good."
On the other hand, the commercial promotion environment of LED lighting products is rather harsh, which is also the reason why this market is difficult to make big. At present, LED lighting products still do not have a relatively uniform standard. Product quality, energy efficiency, and form are all very different. It is not easy for users to compare and judge products. The manufacturers are also helpless. Each customer's request is different, the market is fragmented, the business model is chaotic, and the settlement method is not uniform. Even with large LED commercial projects, the market environment does not seem to be enough to allow it to take off. At present, LED lighting companies in the field of commercial lighting, is still the Eight Immortals across the sea, each hit the market, as to who can be the first in this area to become a benchmarking company, is the industry's most concerned about the issue, but also a problem that takes time to prove.
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