Sell ​​A card to make money? A line of MSI returns to A card mainland market

The biggest thing in the hardware industry in the near future is the release of AMD RADEON HD 6800 series graphics cards. As AMD's second-generation DX11 graphics card, it is responsible for attacking the GTX 460 in the midrange market. AMD started to use HD 5000 series graphics cards and NVIDIA's share in the global market has been greatly affected. Some time ago AMD finally occupied the throne of discrete graphics cards. At the same time, more and more N-card manufacturers have begun to produce and sell A-cards. Among them, MSI's return to the mainland is a living example.

Due to the rise of AMD graphics cards in the domestic market, many graphics card manufacturers have begun to operate in two lines, of which MSI is the largest one. MSI is one of the largest motherboard manufacturers in the world. The performance of graphics cards is even more impressive. MSI graphics cards are born every 2.8 seconds. Seventy million MSI graphics card users make MSI the world’s largest graphics card brand for four consecutive years. Reelection of the global sales of video cards.

There may be many users who have questions. Why is the world's largest graphics card vendor only selling N cards in China? In fact, MSI has always had AMD and NVIDIA's two graphics card product lines in the global market. In recent years, it mainly sells N-cards in China. In the past year alone, AMD graphics cards have ignited a fire. MSI finally couldn't help but add a fire.

In the early years, the MSI based on NVIDIA and AIT chips could be purchased everywhere in China, and the old generation of DIY players would not be unfamiliar with the MSI 9505 Xiaoqiang graphics card. However, with the advent of DX10, NVIDIA's rapid development has almost swallowed more than 80% of the graphics card sales in the domestic market. That is, at this time, MSI has also made adjustments internally, then stopped selling A cards in the mainland market, and turned to concentrate. Sell ​​N card.

With the advent of the DX11 era, NVIDIA has encountered major problems in the development and process of the latest Fermi core. AMD has captured this critical moment. Since the HD 5000 series graphics card went on the market, its market share has maintained a good upward trend. There are no permanent friends or permanent enemies in the business field. In order to maximize profits, the A-card can now be said to be a must.

In the past six months, NVIDIA has also experienced many more embarrassing events, the most prominent of which is the collapse of North American's major video card brand BFG. The main reason is that BFG began to produce A cards privately. This directly led to NVIDIA's failure to display the core supply, which in turn led to BFG's lack of cards to sell and its own production of A cards. fate.

The domestic users are more familiar with the XFX event. Before XFX sold only N cards in China, but also began to switch to A card door some time ago, creating a lot of high-quality graphics cards for AMD. Then NVIDIA refused to supply the core series chips for the Fermi series for XFX, and even the official XFX European company issued a statement that only A cards will be made from now on. Although XFX finally returned to NVIDIA, this kind of event is worth learning from.

At this stage of the market, integrated graphics occupy the majority of the market share. The market alone is basically separate from AMD and NVIDIA. Because of the rapid development of AMD in the DX11 era, it is now possible to compete with NVIDIA in the consumer graphics card market. We can understand from the latest market report that AMD is slightly higher than NVIDIA's market share.

In such a market form, it is also predictable that a traditional graphics card manufacturer will make A cards. MSI has always produced AMD graphics cards for graphics card production, but it has only recently been sold in foreign markets, and it is also a recent matter to return to the domestic market again. Under the leadership of MSI, it is believed that there will be a small number of previously specialized N-card manufacturers also began to produce and sell A-cards, among which there are also large manufacturers. Among them, China's largest video card brand Rainbow also made adjustments to its own brand, and launched its own A-card series brand “radium wind” some time ago.

MSI's return to the domestic A-card market also gives manufacturers and users some more thoughts. For users, the big brands like MSI get involved in the domestic A-card market surely outweigh the disadvantages. After the player's choice on the A-card, there are no longer only the two main manufacturers, namely Di Lan and Sapphire. Now we can choose many brands such as MSI and Radium. With the increase of the brand, the competition among manufacturers can also bring more inexpensive graphics products to consumers.

If you stand from the perspective of a vendor, now AMD and NVIDIA are sharing the world, if you only do one of the brands of graphics cards, the overall profit growth will certainly be limited. According to industry sources, the sales margin of NVIDIA products has been getting lower and lower in recent years. Manufacturers need to look for more profit growth points to maintain the company's development. It is only natural that horizontal expansion will increase support for AMD graphics cards.