With the continuous improvement of the concept of consumer awareness, people are more pursuit of exquisite, quality and other characteristics of dressing. But it is also accompanied by the occurrence of washing pain points. Because, regardless of washing and dry cleaning, it will cause different degrees of damage to clothing. According to estimates by the China National Textile and Apparel Council, China produces more than 20 million tons of waste textiles every year in the production and consumption sectors, and the loss of high-end clothing is even more number. In the end, what kind of misunderstanding we have about washing clothes, has caused the tragedy of washing clothes to happen frequently?
There are only two ways to wash your expensive clothes: washing and dry cleaning.
In the family, we generally choose to wash the general clothing. The water washing first expands the fibers of the clothes, so that the detergent will penetrate into the fibers during washing, which is difficult to clean, and the residual detergent will erode the fibers and make the fibers brittle from the surface, resulting in a decrease in the life of the clothes. This is the real reason why our usual clothes can not be worn but can be washed.
Can dry cleaning be 100% safe?
At present, the demand for “high-end care†for middle and high-income consumers is increasing. High-end fabrics such as wool, silk and silk are not suitable for hand washing or machine washing. Therefore, dry cleaners often become the only choice for high-end users. However, the clothes treated by the dry cleaners seem to be clean and tidy, and the fabric feel does not make a significant difference. However, if observed under a professional microscope, various problems such as fiber breakage and adhesion may be found. More seriously, according to incomplete statistics, about 95% of the laundry in the domestic laundry industry uses tetrachloroethylene as a solvent, and tetrachloroethylene has been listed as a 2A carcinogen by international research institutions, which is extremely harmful to human health. .
Can't be washed, can't dry clean, luxury fabric into disposable
For many high-end fabrics, water washing can not be achieved, dry cleaning can not do exclusive care, and will cause residue. In April of this year, Ms. Zhang sent a Burberry brand of fur coat that was purchased for 48,000 yuan to the leather goods company for washing. When the leather was taken, it was found that the leather was missing in the left back and left lower pocket of the leather, and the seam was shrunk. After investigation, Ms. Zhang learned that the dry cleaners were dry cleaned with tetrachloroethylene, causing serious decolorization. The drying temperature was high and the tetrachloroethylene dry cleaning fluid melted, causing the skin layer and the bottom layer to be detached. Although the color was repaired afterwards, the original price was 48,000. The fur coat can no longer be restored as new.
Affected by the consumption upgrade, the popularization of high-end fabrics such as goose down, cashmere, cashmere and silk has accelerated. However, due to the limitation of washing methods, there are countless cases of failures such as washing and dry cleaning. Therefore, in the care market, iteratively After the upgraded user demand side, the supply side lags, and the high-end fabric care market is still in a blank state. Many consumers have purchased luxury fabrics such as LV and Hermès, but they don’t know how to wash them. 100,000 or even hundreds of thousands of clothing and shoes have become “one-time itemsâ€.
The third way to protect exclusive high-end fabrics: Casa Di Air Wash
On March 12th, local time in the United States, an article published by the internationally renowned media "Wall Street Journal" about "air wash" has attracted the attention of the world's care industry. Known as the third cleaning method after washing and dry cleaning, Casa Di air wash, the original micro-vapor molecular care can penetrate the clothing fiber, quickly remove a variety of bacteria, dander, odor, dust, etc. The fiber care restores the clothing as if it were originally textured. Whether it's an expensive down jacket, or a hard-to-care gay, silk or other fabric, Casa Di's "air wash" can make it look new.
In the era of only washing and dry cleaning, users have no choice but to passively accept the “washing†of precious clothing. But nowadays, users around the world don't have to worry about washing and damaging fabrics and dry cleaning chemicals. Casa Di "air wash" is nothing but the best choice for high-end fabric washing.
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