Recently, Xiaomi TV has repeatedly made new products, especially the devaluation of artificial intelligence TVs, to make it profitable. However, during this period, there was no lack of suspicion. Some media said that although Xiaomi TV had access to the contents of the four major video websites, the payment situation was serious.

On the evening of October 19th, when Wang Chuan, the co-founder and co-founder of Xiaomi TV, made a live broadcast of Xiaomi, he made a clear response: “On the 90% content of Xiaomi TV is free.” Prior to this, Wang Chuan It has also been stressed that Xiaomi TV and Xiaomi's box are the fastest TV stations in the upline cinema, and they are also the fastest to turn them into free-to-play brands. He said that the free content on Xiaomi TV is enough for you to read.

In the live broadcast, Wang Chuan announced that Xiaomi TV has already aligned itself with the four major video giants at the content level: Iqiyi, Tencent Video, Youku Video, and Sohu Video. According to the statistical data of Ereli Net in August, the proportion of the total usage of the four major video websites was as high as 87.57%. As early as November 2014, Xiaomi invested in iQiyi and Youku and conducted content marriage. On September 27, 2016, Xiaomi TV fully integrated into Tencent's video. On October 18, Sohu Video was fully accessible. In addition, many heavyweight content partners such as PPTV and BesTV have also conducted in-depth cooperation with Xiaomi TV, making the ideal of Xiaomi TV's creation of China's largest Internet TV content platform a reality.

“The total number of movies on the Xiaomi TV platform reached 27,000. If you watch a movie every day from birth, you're 74 years old.” Wang Xichuan is proud of the rich movie resources on Xiaomi TV. Popular movies such as “Westward Journey 3”, “Warcraft”, “Mermaid”, “Crazy Animal City” and “Captain America 3” can all be seen on Xiaomi TV. This year, seven large-area movie theaters with a total of over 1 billion yuan have all landed on Xiaomi TV; 55 have a movie with a box office of over 100 million, and Xiaomi TV has covered 35.

In the field of TV drama and variety shows, Xiaomi TV is an eclipse. There are more than 6,400 television dramas on Xiaomi TV. The hit TV shows such as “Ode to Joy” and other TOP10 ratings in the first half of 2016 are all covered by Xiaomi TV. In the first half of 2016, ratings programs for TOP10 showed 9 TVs on the line, and TOP30's variety shows covered 28 shows. The access to Sohu video further enriched the TV and TV variety show, especially the American Play American Library. Today's millet TV is the "king of content" in the TV industry. Up to 90% of the free content allows you to swim in the ocean of film and television.

Why can hardware-based Xiaomi become the king of content in the television industry? Wang Chuan said that because there is no content, it has the most content.

He said, "If I do it myself, we are in a competitive relationship with all content manufacturers, so we will not buy it. We have prepared billions of dollars, and in the next two years we have started investing in some video platforms and content producers. But it is not buying. We never spent money to buy content. Once I bought it, I had a competitive relationship with the video platform.” It was this attitude of open cooperation that attracted more and more content parties to work together with Xiaomi TV to win-win and create a millet. TV has a powerful content ecology.

Wang Chuan is still trying to jump directly to the Xiaomi Mall to directly purchase TVs in the live broadcast. He has created a 3s 60-inch presale for Xiaomi TV. It is reported that this new product will be on the early morning of October 21 in Tmall pre-sale, at the same time in Xiaomi Mall, Jingdong open appointment. Millet TV said that this time will be sufficient supply.

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