Last week, Microsoft handed over Qualcomm officially announced that the combination of Qualcomm chips and Windows 10 systems can be described as a heavy news. However, friends who are familiar with the two giants should know that this is not the case between Microsoft and Qualcomm. The two have cooperated in the Microsoft Windows Phone era, but at the time it was more because of Nokia's "matchmaking." So, what kind of "products" can Microsoft and Qualcomm, which are now officially hand-in-hand, come to each other to attract each other?
â—† What does Microsoft take to attract Qualcomm?As a software giant, software is naturally the core product of its cooperation with Qualcomm. This time Microsoft and Qualcomm mentioned in the cooperation news mainly Microsoft's Windows 10 system on the PC side.
Microsoft and Qualcomm mentioned in the cooperation news mainly Microsoft's Windows10 system on the PC side.
Windows systems have always dominated the desktop operating system (continuing to occupy about 90% of the entire market). Undoubtedly, in Windows, the Windows10 share that Microsoft and Qualcomm have high hopes for has already broken through the Windows camp in August. % share, successfully surpassed Windows 7 to become the biggest head of Windows (this data is mainly sampled on the developer resources page, including PC, tablet, Windows Store development trend, unsold Windows devices in the warehouse, etc., replaced by default after pre-installing Windows10 The PC for Windows 7 is also counted as a Windows 10 device, so there are certain limitations).
Note: According to Microsoft's latest statistics, as of August 2016 (the month of Windows 10 release of the first anniversary update package), the market share of Windows 10 system in the Windows camp has risen to 43%, ranking first; Windows7 market The share was 42%, which was first surpassed by Windows 10 to second place, and Windows 8.1 accounted for 13%, ranking third.
Microsoft data: Windows operating system market share distribution as of August
According to a recent report by third-party agency NetMarketShare, Windows 10 will beat Windows 7 in December 2017.
NetMarketShare data: distribution of market share of desktop operating systems in November
In any case, Windows 10 is clearly the most "big thing" that Microsoft is currently working with in Qualcomm. Although Microsoft and Intel's Wintel alliance has been around for a long time, under the spring of mobile, Qualcomm looks like a deep-rooted alliance. A little bit of a piece of it is still possible and has great potential. For Qualcomm, which has already enjoyed the world in the mobile market, why not?
After the success of the mobile market, there is also a lot of Qualcomm in the PC market that has never been involved.
In addition to the appeal of Windows10, of course, you can't forget Windows Mobile. Although less than 1% of Windows10 Mobile share makes Microsoft not worth mentioning in the mobile operating system, the future world is full of possibilities. Who can be sure of this star now? Can the fire not be restored in the future? What's more, mobile is the "home" market of Qualcomm's rise. In this market, "promoting" Microsoft is also a great benefit to its future. 1+1 is about 2, why not do it?
Windows Mobile is still alive, no matter what form it is, there is still limit
â—† What does Qualcomm attract to Microsoft?As a mobile hardware giant, Qualcomm's strength is naturally mobile. However, the information released by Microsoft and Qualcomm shows that the two will jointly build a traditional Windows10 PC based on Qualcomm chips. It has been working with Intel for so many years. It can be said that it has been so dominated by the huge PC market for so long, and Microsoft is so easy to put down its body. Is it easy to touch the deep Wintel Alliance's nerves in order to use Qualcomm chips?
Although the information released by Microsoft and Qualcomm is limited to the cooperation in the PC market, it is clear that the meaning of the drunkard is not in the wine, and Qualcomm is still holding the mobile card in hand. Repeat the above description of Qualcomm's words in the PC market to describe Microsoft. "The future of the world is full of possibilities. Who can be sure that this star fire will not be able to recover in the future?"
If so many smart phone brands equipped with Qualcomm chips choose Window10 system, what will happen?
For Microsoft, it should be more than just the temptation to facilitate Microsoft's own Surface Phone.
For Microsoft, which has already determined that the "mobile is the first cloud first" strategy, using its own platform in the traditional PC market to "promote" Qualcomm, can bury a better future for the mobile future that has been difficult for itself. What is the possible seed, why not? The lesson of Nokia's blood tells Microsoft that it is too stupid to stick to the moment, and the possibility of focusing on the future is the king. Therefore, while Microsoft continues to work with Intel to open the ProjectEVO program to build a future PC, it is smart to explore new possibilities with the new Qualcomm.
Of course, this is also the time to create a hero, although the ARM architecture of the Qualcomm Snapdragon 835 and other chips in the performance and other aspects are difficult to compare with the Intel x86 architecture Core i5, i7, etc., but it is enough to produce entry-level PC products, the future mobile flagship chip It will only develop in a better direction, so it will be possible for the market that Microsoft and Qualcomm want to enter.
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