In an era of endless forms of advertising and ever-changing brand marketing, users are exposed to excessive information bombing every day. Without a sharp market insight and creative strategy, it is not easy to win the favor of the market. Although the advertising market is complicated and undercurrent, there are always some brands that can break through and stand out, such as turning the marketing skills into a dripping and exquisite Chinese-style Baique antelope, such as the old marketing driver Durex who always leads the hot track. The reason why these brands can get a round of applause from the market is probably related to their deep marketing.
In the face of the ever-changing advertising market, we know that the fun marketing techniques can help the brand “hotâ€, but sharp insights and deep thinking may help the brand to be “remembered†and “identified†by users. In the brand marketing campaign, the national home appliance brand Little Swan also tried to understand the social pain points and propose new demands.
Multidimensional content matrix provides a deep understanding of the concept of communication products, triggering user recognition and deep thinking
Calm down, it’s not a sensation
The water magic square cold washing product launched by Little Swan, "cold water washing" is more energy-saving, cleaner, more color-protecting and non-deformable than the traditional "hot water washing", so "protective color does not deform" becomes Its biggest selling point. In fact, for consumers, they usually do not spend too much time to pay attention to whether the water in the washing machine is cold or hot, and will not compare the difference between the two washing, in order to communicate with the user "cold water washing" This concept allows users to agree with “cold water washingâ€. Little Swan makes a fuss from the content marketing level, educates the market, and allows users to recognize and accept the brand new product concept proposed by the brand.
How to communicate with users such a concept, can users quickly accept and agree? We know that the opposite of "cold" is "hot", then what hidden points can be hidden behind the "hot"? We deeply feel The rhythm of social development is accelerating, and the urban people are mad at the heart. Everything around them seems to be filled with the "hot" atmosphere. The heat makes the good depreciation, warms the anxiety, and stops people from thinking. While Little Swan has discovered this social phenomenon, combined with the "cold" nature of his own products, he proposed to ruin the "arrogant" arrogance, let the whole people calm down and calm down to feel the life.
The whole "cooling down" activity that Little Swan set off is not simply to promote the characteristics of products, but also to appeal to urban people to slow down the pace of life and calmly treat life, and this kind of appeal is not a sensation. There are insights and a combination of thoughts that often help the brand concept to leave a mark on the minds of consumers.
"Overheated, cold," event warm-up poster
Cold humor is also a kind of art with connotation
How to let users accept and participate in this "cooling down" activity? Little Swan still chooses to start from the content, to attract users through fresh gameplay, and to use the insightful content to stimulate users to think deeply.
Weibo hot search has become commonplace. Every day, there are true and false information on the hot search, constantly filling our already impetuous life. If one day hot search is no longer replaced by cold search, it will be one again. What kind of experience? Hot search and cold search, really what is wrong? Little Swan is ingenious, called the traditional hot search list, and he has a "goose cold search list", which will now be the hotspot of the public "The avatar is a cold spot, mobilizing the user's interactive interest, but also dragging the cold spot to the topic of "cold water washing". The launch of the "Goose is a cold search list" is not intended to ridicule the current hot spots, but also mixed with the desire to reduce the noise of society. In the bustling society, there is always a need for some "cooling agents" to smash the "fire" in the hearts of urbanites.
The goose is cold and cold, and the air-conditioning is coming.
Since the birth of the cold joke, it has always been loved by the general public. Little Swan also keeps up with the tastes of the masses, inherits the style of cold jokes, launches the “cold knowledge†list, and communicates cold knowledge with cold posture. The knowledge of science laundry is a fake, conveying the characteristics of the product is true, using the segment of the cold to feed the user, very interesting and without any sense of contradiction, so that users can not help but shout: "There is a few more in the cold knowledge base. A cold and cold piece!" With this young user's favorite way, the mark of "cold" in the mind of the user is constantly strengthened.
Cold Knowledge List Poster
The "cold" forces continue to spread, and it is bound to carry out "cold" to the end.
In order to more intuitively and humorously highlight the difference between "cold" and "hot", highlighting the selling point of "protective color is not deformed", Little Swan is boldly moving out of the superhero, let the superhero as "cold" endorsement, soft implant Big IP makes a smile. Using the superhero as the entry point, constructing the storyline of the transformation failure, triggering the user's curiosity, guiding the user to understand the product through interactive means, and finally landing the product selling point. This story-telling H5 seems to be a bit ridiculous or ridiculous, but compared to the hot and cold contrast of teaching, this way of interaction and story color can help the product concept to be "remembered" by the user.
Superhero H5
In all the activities of the “cool water washing†communication with the users, Little Swan subverts the traditional single-white output concept mode, pays more attention to the interaction between users and brands, and pays more attention to guiding users to think. Not only is the blog user laughing, but also trying to guide the user to a "laugh" behavior, will they agree with the brand's appeal, or will they be willing to pay for the brand's appeal?
An in-depth marketing of the heart, giving marketing a fun soul
Marketing techniques can be very novel and very colorful, but if you lack insight and thinking, it is like a good skinball that loses your soul. We all say that the good-looking skin is the same as the interesting soul. Is marketing not the reason? The fun and creative marketing techniques will attract the attention of users, but the real thing that impresses users is always your insight. You have seized the pain points of this society and seized the regrets of users. Users will feel that you understand him well. You can meet his needs. Therefore, you will be more willing to accept the communication invitation from the brand and turn it into willingness to consume for the brand. .
Putting aside all the ideas and activities, just look at the appeal of Little Swan’s "hot over, cold," and why not live in a modern society where every one of us needs to think about it? In an impetuous society, The sound of screaming everywhere, and we are in nowhere to escape, we also hope that there is a place to cool down to restore the original heart.
Although the series of promotional activities done by Little Swan does not cool the society in the true sense, it presents a very good concept - "cold", the mind needs "cold", and life needs to be "cold" "Humanity needs to be "cold", to eliminate all noises and return the purity of life and soul.
Calm, cold, ......
BIOTEPT Farm-duty AC motors, also known as agricultural fan motors, have a high starting torque that allows them to start under large loads. They provide reliable service in dirty and rough environments and are commonly used for crop drying, running poultry equipment, manure pumps, augers, and conveyors. Motors have enclosures that help protect them from moisture, but they are not airtight or waterproof.
Farm Duty Motor,Farm Duty Electric Motor,Brush Dc Motor,Dc Brush Motor
Ningbo Biote Mechanical Electrical Co.,Ltd , https://www.biotept.com