Lighting market competition began to turn to network marketing

The 10-year low-carbon economy has become the development direction of all walks of life. Of course, the lighting industry is fragrant with energy-saving light sources, and the LED industry has become the new favorite of the lighting industry. The Shanghai World Expo, the Guangzhou Asian Games, the major venues in the lighting system, highlighting the rapid development of the lighting industry. The elimination plan for incandescent lamps, energy-saving lamps and LED lamps introduced by Europe, the United States, Japan and South Korea is being implemented. China is also constantly developing new light sources for street lamps and indoor lighting. Green lighting is changing people's lighting concepts. The “two sessions” further clarified the low carbon, and the implementation of the national low-carbon subsidy measures, the home lighting industry ushered in new development opportunities.

The diversification of advertising, from a certain perspective, is a measure of economic development. Because ubiquitous advertising allows people to consume in a "short cycle" and promote the activeness of the market economy. In recent years, the domestic lighting market (view map) led by the ancient town has developed rapidly. There are tens of thousands of lighting enterprises in Guanggu Town, and the number of lighting dealers and service providers is up to one million. Lighting lighting industry from TV, website, investment website, search bidding, blogs, forums, text messages, emails and other forms of advertising marketing, plus brand, product quality, price, service and other aspects of marketing and publicity, the lighting industry has really entered An era of fierce competition.

Guzhen Lighting Ai said that the search for "lighting" Baidu has already reached 2 yuan, and there are almost tens of thousands of websites such as lighting nets and lighting nets. Under such conditions, the network marketing of the lighting industry has become extremely fierce. The advertising space of each major website is as high as thousands or even tens of thousands of yuan. At the same time, lighting and lighting exhibitions are international and domestic. The huge market has made people see this tempting cake.

Mr. Liu is a member of Zhongshan Xingyi Lighting Co., Ltd. He usually does not know much about the electronic B2B system because of his busy work, so he pays little attention to lighting and lighting industry information. However, the importance of network business opportunities in the information age has become lighting. After the online gold medal member, Xiao Li will release the supply information for Mr. Liu, allowing him to sit in the wholesale and ordering business opportunities after busy work. With very little effort, he seized every opportunity for sales. Mr. Liu said that the lighting network is doing services in the Internet age.

Mr. Cheng, the person in charge of the brand lighting "Art Light Master", said that the current investment in the lighting industry has a success rate of more than 70%, and according to the survey, most household lighting consumption accounts for 10% of the renovation cost, which also means that lighting consumption is accompanied by fashion home. And more and more popular. Personalized decoration, high-end furniture, and modern appliances make people more aware of the joy of leisure and entertainment at home. With a diversified lifestyle, people are more aware of the food and wine under the warm and romantic lighting. Home lighting has become a new lifestyle in home fashion. However, most of the market is in the form of lighting stores. Although the appearance of lighting city and online shopping is also endless, most consumers still worry about the after-sales service of high-end lamps. .

The lighting market seems to have never got rid of the after-sales service problem. This is mainly due to the impact of some intermediate and low-end products on the imitation, discounted price, etc., which makes the lighting industry market quite confusing. Of course, the emergence of brand lighting stores will greatly change the phenomenon, which also indicates that the lighting industry will be quite popular in the future for a long time. Experts analyze that with the rapid development of the economy, the future of China's lighting market is good, and home lighting will really turn from the light source era to the lighting era. In order to stand out from the crowd, the lighting brand should take advantage of the subdivision, the overall layout, and use the “no pervasive” network marketing model to create a real brand of lighting enterprises. Compared with straightforward TV commercials, diversified online marketing will be the most experienced marketing master in the future lighting industry!

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