LeTV TV crisis? Storm TV or will pick up the Internet TV industry banner

At the turn of spring and summer 2017, the major brands in the Internet TV industry are facing fierce battles. At present, LeTV, Storm and Xiaomi have laid the first three homes.

The early appearance of LeTV as a super TV symbolized the birth of Internet TV. This is a “new species” that “does not rely on hardware and rely on eco-profits” to subvert the traditional hardware sales model of complete machine sales. LeTV Super TV relies on music as the ecology, forming a "platform + content + terminal + application" of the coordinated operation last year to 6 million units of sales topped the list.

Eco dreams, LeTV is hard to bear the weight of the industry

However, under the wave of mobile Internet, smartphones represented by iphone are deeply embedded in people's daily lives. Compared with television and other technology products, they have excellent advantages in terms of usability, intelligence level, and personalization ability. Even the emergence of Internet TV, which is considered by music, has failed to effectively resolve the overall crisis in the TV industry. How can we make users more willing to watch TV? How to give full play to the big screen value of TV in a fixed scene?

Artificial intelligence is a good recipe. It embeds the human brain model into television applications and provides users with innovative products, service scenarios and experiences.

In the first half of 2017, the Internet TV industry set off a wave of artificial intelligence. All Internet TV brands rushed to release artificial intelligence televisions. However, the artificial intelligence of the entire Internet TV industry is still in an exploratory period, and the technical implementation and application of the scene are not mature. LeTV, the leader in Internet TV brands, has not made breakthrough progress at the level of AI applications, and has recently experienced frequent occurrences.
In terms of product hardware, users have reported that the bugs in their Super TVs have become more serious—the “Super Voice” function has stopped functioning, and the related after-sales service has not yet solved the problem. The content also gradually loses its advantages: At the beginning of the year, in terms of product hardware, some users reported that their super TVs had serious bugs—the “super voice” function stopped functioning, and the related after-sales service was not perfect to solve the problem. The content also gradually loses its advantages: At the beginning of the year, the AFC official announced the termination of the AFC Champions contract with LeTV. Suning Sports also replaced LeTV Sports with exclusive rights to the 2017 season of the Super League. The sharp drop in event resources directly led to the loss of a large number of users.
At the same time, LeTV is currently in the center of the storm and the capital chain crisis has caused it to suffer. Blindly expanding the ecosystem and ignoring the iteration and maintenance of products and content, Leshi’s business strategy has deviated from the normal track, and television services have become “withdrawal machines” to some extent.
In addition, LeTV has pushed Lepar's Super Partner Program and promised partners incentives for options. However, since LeTV entered the supply-chain crisis last year, the problem of stock-outs has become very serious. Equity incentives have become a bundling of stocks, and the risks faced by distributors have skyrocketed, and it is very likely that funds will be tied up and even go awry. This led LeTV Super TV dealers to lose confidence in them and turned their backs. It is reported that a number of LeTV line stores have been subleted or withdrawn, and they have joined Storm TV. LeTV has to enter the adjustment period.

With artificial intelligence "free remote control" + "information flow" strong entry

So who is the most hopeful to replace LeTV's position and pick up the banner of the Internet TV industry?

From the current perspective, Stormwind TV recently released the world's first "free remote control" artificial intelligence TV X5 ECHO, most likely to grow into an industry leader. After all, ecological forms and slogans are just clouds, and good products and user experiences are the touchstone of the market.

There are related articles saying that the storm TV entry "artificial intelligence TV" is too late to turn over: Prior to this, Xiaomi TV 4A launched by Xiaomi joined voice recognition technology; TCL "Lei Tiao" Internet TV new products also featured artificial intelligence; Whale's new Internet TV implementation of the first application of face technology on the big screen side, made a "face recognition child lock", and so on. In reality, the products launched by the existing Internet TV brands are still simple voice recognition and near-field control, lack of effective and proactive services, and do not solve the pain points of users and the industry.

Just as Stormwind CEO Feng Xin said at the new product launch: The Internet entered the second half, while the artificial intelligence television entered the first half. This is still a good time to enter.

Storm artificial intelligence TV X5 ECHO this new product aims to solve the pain points of TV users from three aspects through the most natural depth of human-computer interaction, subverting the application services of Internet artificial intelligence TV:

Can trigger service at any time;

Can naturally switch services in a multi-tasking environment;

You can find your own personalized needs in a sufficiently rich service.

Storm TV CEO Liu Yaoping is full of confidence in his own artificial intelligence chip: “We can create enough value for users from the capabilities of the service, the efficiency of the service, and the service scenario.” The foundation of these values ​​lies in the storm artificial intelligence TV X5. ECHO has revolutionized the level of artificial intelligence in the entire industry through "free remote control" and "information flow." Liu Yaoping also stated that "the artificial intelligence brought to television will be an improvement in experience."

In order to achieve the most natural depth of human-computer interaction, the "artificial intelligence" was dropped on the scene. Storm TV turned the TV into an artificial intelligence assistant: stormy ears. It can be realized by a brain that can process a large amount of behavior data, an artificial intelligence external brain that can realize human-computer interaction, and an AIUI trilogy technology that realizes service connection and presentation. It can understand and think through thinking, that is, it can pass far-field speech. Complete fuzzy semantic recognition and dialogue based on logical reasoning to provide users with active services.

Without the remote control, shouting "Storm big ears", storm ears instantly recognize the voice, 1 second response. Watch movies, check the weather, find maps, play games, and more. Dialogue with “Storm Big Ears” to allow him to recommend film variety, match music based on scenes, control playback progress and sound volume, etc., it can provide smooth and accurate service.

At the same time, through artificial intelligence algorithms, powerful computing capabilities, big data, and innovative AIUI, storms can be heard with the earliest and most accurate “streaming” service, and users can be smart about recommending their favorite content. There are early education AR enhanced interaction, message board, video calls and other services. "Remote-free" and "information flow" make Storm Smart TVs smarter and more playful than smart phones in stationary situations such as home.

Storm TV also set up an artificial intelligence service laboratory in collaboration with HKUST News, and one of its goals is to continuously upgrade and optimize the “Storm of the Storm”. According to storm TV related personnel, they will continue to develop voiceprint recognition. The user experience with remote control and information flow will continue to increase. Storm TV is picking up the banner of the Internet TV industry just around the corner.

In the just over one year after the establishment of Storm TV, it completed the layout of 5,048 stores nationwide with the “new retail model” and acquired 1 million users with extremely high efficiency. Liu Yaoping also disclosed to everyone the goal of selling 2 million units this year, and the profit-making cost of each unit is only 400 yuan. Because the ambition and the strength match, or is the rhythm match between the two advanced, Stormwind is continuously growing up as the strength of the Internet industry.

It is reported that the storm artificial intelligence TV X5 ECHO has now launched on the official website of Storm TV, Jingdong, Tmall, Suning and Gome. The appointment will be open from May 10 and open at 0:00 on May 18.

Among them, the price of 65 baht is 7,999 yuan, and the maximum discount of 3,994 yuan can be enjoyed (1099 yuan artificial brain +2495 yuan 5 years of film and television membership + 400 yuan card coupon discount).


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