LED TV becomes the protagonist of double-section promotion

The two festivals of the Mid-Autumn Festival and the National Day are connected, making this year a rare "big holiday", home appliances sales will also appear this year's largest blowout, flat-panel TVs have become the main battlefield of home appliance sales battle. I saw in the home appliance stores today that the major brand counters in the flat panel TV area have been arranged. The most notable feature is that LED TVs have become the absolute main body, and some brands even have an LED TV sampling rate as high as 70%, while LCD TVs are Mostly placed in the corner. LED TV will replace the LCD in one go during the double festival? The insiders affirmed the author's inference. As the energy efficiency ratio of flat-panel TVs is about to come out, LED TV capacity continues to expand, and prices gradually decline, etc., making LED TVs become the protagonists of the dual-section is a foregone conclusion. On the other hand, as LCD TVs are about to be phased out, it is inevitable that prices will be reduced to clear inventory.

The introduction of energy efficiency -

LCD TV faces delisting
Like refrigerators and air conditioners, flat-panel TVs will also be labelled with energy-efficient logos. This has become the fuse that has led LCD TVs to desperation. It is understood that the new "flat-panel TV energy efficiency limit and energy efficiency rating" will be implemented on December 1 this year, when the standard flat-panel TVs will not be subject to mandatory delisting.

The recently released TV energy efficiency standard divides the flat TV's energy efficiency rating into three levels, in which the primary product is the target value, which is equivalent to the highest energy-saving level of similar products in the current market; the second grade is the evaluation grade, which is higher than the average of the product market; For the market access level, that is, access threshold. All energy-efficient TVs below the third-level energy efficiency will be forced to exit the market. According to the data, according to this standard, 14.5% of the products in the market will face delisting.

At present, only two months or more are left before the implementation of the standard. In this short period of time, all LCD TVs that do not meet the minimum energy efficiency standard must be completely processed, and the price cuts must be significantly reduced. This is the only way for major businesses. In the current two-day period, price cuts are bound to come more violently, and LCD TVs will face a "great runaway" that fights for seconds.

Productivity surge -

LED product line is extremely rich

However, it is not easy for LCD TVs to “escape” because LED TVs have already come out in large numbers and are coming under fire. According to Ovid Consulting data research, LED TVs have become the focus of the TV market, driven by manufacturers. As of August this year, LED added 171 new products, accounting for 39% of the listed models, the current LED TV's overall market share has approached 25%. All kinds of data indicate this fact - the era of full-scale LED has come.

From the market situation, domestic brands in the "LED revolution" in the transformation is very rapid, and only six months have already expanded the LED production line to more than half, becoming the pioneer to promote the popularity of LED. Taking Skyworth as an example, not only LED TV shipments have accounted for 60% of the total, but it already has 3 series, ranging from small size to large-size LED models with more than 20 models. Konka also announced this week that it has launched the most complete LED product line on the market and brought six series and more than 30 new products.

In addition, the domestic chain giant GOME announced several days ago that it has issued a bidding letter of 30 billion yuan to hundreds of manufacturers around the world, of which only LED TV has 5 billion, which occupies the largest share of color TV products. This also shows that the channel operators will National Day pledges LED TV's determination.

Price drop -

LED prices are flat with LCD

With the surge in production capacity, the price of LED TVs has been falling all the way to the present, and the price is already almost the same as LCD TVs of the same size. This is the key to the rapid replacement of LCDs by LED TVs.

According to Ovid Consulting, the price of LED TVs has been reduced by nearly 40% compared to the 2009 New Year's Day. LED TVs from domestic brands such as Skyworth, Hisense, and Konka have almost the same price as the joint venture LCD. I learned from the inside of the industry that, during the double festival period, the price of a 55-inch LED TV was only 9999 yuan at the lowest, the price of a 32-inch LED TV dropped to 2999 yuan, and 42 inches or even only 4999 yuan. It could be said that it was cheaper than an LCD TV.

LED TVs have significant advantages over LCDs in terms of energy-saving low-carbon, sound quality, reduced radiation, stylish appearance, and longevity. LCD TVs have apparently lost their competitiveness when prices are almost the same.

According to analysis by industry experts, with this trend, LCD TVs will be hard to see by the end of next year, and consumers are advised not to buy products that are about to be eliminated. Because flat-panel TVs are very fast, once they are eliminated, parts are hard to find, and after-sales and maintenance will face many problems.