LCD monitor Q3 price does not fall or rise

Market research firm WitsView's latest terminal retail price survey shows that in the third quarter of 2010 (2010), the average retail price of LCD monitor MONitor terminal is US$201, which is higher than that of the previous quarter. 2.2%. The decline was mainly due to the shrinking demand in the IT terminal market, resulting in the high inventory of LCD monitor manufacturers. However, the panel price depreciation also brought pressure on inventory price loss. Due to cost pressures, the prices of LCD monitor products decreased drastically in the third quarter of this year. Limited, only the 18.5-inch, 19-inch mainstream models such as price reduction, 17-inch models are due to new aircraft listed, the average price in the third quarter also increased by more than 8% quarterly.

Looking forward to the fourth quarter, WitsView pointed out that although LCD brand makers have carried out a wave of promotional activities in the third quarter, the demand for consumer PCs due to the back-to-school trend in Europe and the United States is not strong, coupled with the limited price reduction of products, resulting in the third quarter LCD Monitor product sales results are not as expected. However, as manufacturers' inventory cost pressures have been digested in the third quarter, they should be able to ease in the fourth quarter. It is expected that brand manufacturers will release more aggressive price reduction promotion campaigns in order to achieve annual sales targets in order to strive for full sales. Annual market share.

In terms of individual dimensions, according to WitsView, the average retail price of a 17-inch LCD monitor in the third quarter of this year was US$152, which was also increased by 8.3% compared with US$141 in the previous quarter. Mainly by the new machine market, and mostly driven by high-end models. The 18.5-inch average retail price was $129, down 6.1% from the previous quarter, and the 19-inch average selling price was $177, down 3.2% from the previous quarter. The main reason was that the 18.5-inch and 19-inch models were the main players in the third quarter of this year. Species. The average price of 21.5 inches was 192 US dollars, up 4% from the previous quarter. The average price of 22 inches was $246, up by 1.1% from the previous quarter.

In terms of individual regions, the prices of 17-inch LCD monitor products in the US market in the third quarter of this year rose by 28.4% from the previous quarter, the largest increase. Including the 18.5-inch, 19-inch, and 22-inch models, the average retail price in the third quarter fell by more than 10% from the previous quarter, in particular, the 19-inch models dropped by 19.7%. In the third quarter of this year, the British market also fell by 13% from the previous quarter with an average retail price of 18.5-inch models. The decline was even greater. The 19-inch and 22-inch prices also fell by 5% and 4% respectively.

In the Asian market, the third quarter of the Japanese market including 17-inch and 22-inch models also saw third-quarter retail prices increase 5% from the previous quarter, while the 18.5-inch retail price also fell 10.8% from the previous quarter. As for the Chinese mainland market, prices of LCD monitors of all sizes in the third quarter were more stable, with the average retail price of the 19-inch model up 2.7% from the previous quarter.

On the whole, WitsView stated that the second quarter of this year was affected by the traditional off-season, coupled with the impact of the European debt crisis and the rapid shrinking of IT product terminal demand, which made liquid crystal display brand manufacturers' high-priced inventory unable to be digested. Together with the gradual decline in the price of the panel, so that the deposit or loss, resulting in more than double the cost of manufacturers to attack.