Hosted by the Hong Kong Trade Development Council, Asia's largest Hong Kong Spring Electronics Fair opened on April 13. Despite the rainy days in Hong Kong these days, it is clear that Yusi could not extinguish the enthusiasm of over 3,400 corporate exhibitors and buyers from 24 countries and regions.
The exhibition is an industry event that showcases all kinds of hi-tech electronic products - cool transparent LCD screens, novelty sleep monitoring mattresses, and dynamic portable speakers all make people an eye-opener.
However, the biggest highlight of the show is still in the field of smart wearable devices. Even tech giants such as Intel are involved in smart wearables. In cooperation with ESPN, they use their developed Curie button wearable chips in extreme sports events to collect players in real time. Statistics such as aerial spins, jumping heights, jumping distances, etc... However, as the public questioned, in the 1.0 era, besides step counting, heart rate monitoring, and access to curious data including Curie chips, smart wearables What else can you get with smart wearables? What does the data mean for us? Where does its future trend go?
In the face of all these doubts, Mr. Huang Weiqiang, the general manager of HeHa Shuangle Health Technology Co., Ltd., who was invited by the Hong Kong Trade Development Council to present a speech at the “Technology Wearables Trends Symposium†of this year’s Science and Technology Expo, replied: “I think, The smart wearable future lies in solutions!"
In Mr. Huang Weiqiang’s view, in the health field, smart wearables must provide a healthy solution and allow the public to become habituated in order to obtain true happiness. In this regard, he introduced the "customary circuit" theory, which is the result of the 1999 Massachusetts Institute of Technology (MIT) research. This theory holds that the cultivation of habits needs to be gradually accumulated and constructed in a virtuous circle of "behavioral initiation - customary behavior - behavioral reward".
In the past, smart wearables could do the most of the first two rings, and it was impossible for people to develop effective habits. So according to a survey conducted by Endeavour Partners' Research Company in 2013, one-third of consumers often wear after buying various types of bracelets. It took six months to abandon it, which is not what smart wearables companies are willing to see. Mr. Huang Weiqiang believes that the most important part of how consumers can wear smart wearable devices is "return on behavior."
He explained to the reporter that in the product logic of HeHa Qi health steward of HeHa Shuangle, “Buying products, hoping to live a better life and health†is a habit-induced behavior;
The “Hundreds of Steps†healthy concept embodied in the pedometer function of the bracelet and the equipment-guided breathing that the American Heart Association respects – the three-minute breath training that can lower the blood pressure and pressure function is the “customary†in the circuit. Behavioural" - When the user creates a habit of daily walking in daily wear, and insists on doing three breathing exercises per week, the health status will inevitably be significantly improved;
Finally, through the “Behavior Returns†session, HeHa Qi's 2-minute health monitoring, through the ECG analysis of heart rate variability, a health report that is the most accurate and accurate for their health is obtained. Consumers get a satisfactory “return†of health through the above “healthy habits†of health. This positive signal will prompt the brain to continue to maintain and strengthen the healthy habits, and finally reach a healthy and happy state.
Because of the virtuous circle formed by this "customary circuit" and the visible improvement of health, Mr. Huang Weiqiang introduced that HeHa Qi health steward has enjoyed a prosperous market since its listing and has become a leader in the era of wearable devices 2.0. Ms. Trish Blomfield, Intel Ecosystem Sales Director, once said: "Technology is crazy!" Yes, technology can grow wildly and change with each passing day. However, as Mr. Huang Weiqiang said in his lecture: “Smart wearable devices should not be driven by technology, but should be people-oriented.†Starting from people, providing solutions, changing and cultivating habits, this should be the future of smart wearables. .
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