How Apples Got Online in Internet Medical Care

There is no shortage of Internet medical leaders, Microsoft, Google, BAT everywhere. Relative to these giants, Apple's related layout does not seem too early, but each of its product launches will cause turmoil, almost "people do not come first", and may even lead the direction of the entire industry. Because in almost everyone's consciousness, it is the spokesman for "subversion" and "innovation." In their own words, it is called "switch". In this article we will take a look at how Apple created its own Internet medical empire.

Subtle "layout"

Apple's test in the Internet medical field, we generally think that is the release of the HealthKit open source platform.

In fact, before this, Apple's tentacles have quietly reached the Internet medical field. In 2006, Apple teamed up with Nike to launch the Nike+iPod product, connecting sensors that can be placed in the shoe to the iPod to monitor movement.

Six years later, at the end of December 2012, Apple launched the EarPod headset that detects body data.

During this period, the extensive use of its hardware (iPhone, iPad, etc.) also promoted the development of the medical field. According to more than 3,000 practicing physicians interviewed by Manhattan Medical Market Research in 2012, 62% of medical institutions and individuals use the iPad in the medical process. Some doctors use it to search for clinical information about drugs, and some doctors use it as a diagnostic tool to remotely monitor patients. In this regard, many medical institutions hope to further cooperate with Apple and provide convenience for medical services through the launch of customized iPads.

Then, in 2013, Apple added an M7 chip to the iPhone 5S, which became the focus of people's discussion. The M7 continuously monitors data from various sensors, such as accelerometers, gyroscopes, and electronic compasses, and passes various sensor data directly to a dedicated chip for faster, more instant data, enabling more diverse applications.

However, there is an inactive phenomenon. Apple has not released new products since it released the iPad in 2010.

Just when the public guessed Apple's next debut product, there were frequent news in 2013. A large number of scientists, engineers, biomedical technologists, glucose sensor managers, and general fitness equipment managers jumped to Apple.

A message until February 2014 revealed that Apple officially extended its reach to Internet health care.

"Jeff Williams, Senior Vice President of Apple Operations, has met with Dr. Margaret Hamburg, FDA Director, and Dr. Jeffrey Shuren, who oversees the approval of medical devices at the Bureau, to discuss the "Medical Applications" issue."

As of mid-2014, Apple had recruited nearly 10 absolute experts in the field of biomedicine. In addition, more than 100 experts in medicine and related hardware equipment were recruited.

After it was ready, in June 2014, it officially entered the Internet healthcare industry.

2014 Revolution - Release HealthKit

At the Apple Global Development Conference in June 2014, Apple officially announced the HealthKit mobile health application platform.

Apple describes HealthKit like this: "It allows applications that provide health services to share data with each other and with the latest health applications." Users can decide how much of their health-related information they share with third parties.

Popular point of view, Healthkit is an open software platform for third parties, it provides data storage and aggregation services, users can obtain physical fitness data through the relevant hardware, and provide it for analysis.

However, after three months, HealthKit was forced to go offline due to constant bugs, so it also postponed opening and use. These problems caused some software vendors to change from the original positive attitude to a more conservative wait-and-see attitude.

However, with Apple's technological content, plus its inherent platform advantages, complete data presentation and summary experience, is able to turn things around.

By February 2015, Apple had reached cooperation with 14 top hospitals in the United States. The content of the agreement was to allow doctors to guide patients with chronic diseases through Apple's own health system and give health advice before the onset of illness. At the same time, there are more than 600 developers that integrate HealthKit into their health and fitness applications.

HealthKit's strength lies in setting up a health data platform for general users, medical institutions, and developers. It can completely change the way the health industry interacts with people. Currently, companies such as Mayo Clinic, Epic, Nike Fuelband of Nike, and Samsung Gear Fitd have begun to use the application.

A month after the release of HealthKit, it was reported that Apple is increasing its investment in medical device research and development, especially those with built-in predictors of heart disease. And even the heads of people are being “human flesh”, responsible for Tomlinson Holman, a well-known audio engineer at Lucasfilm, and will mainly judge the incidence of heart disease by monitoring the flow of blood through the aorta. probability. If this statement is true, it also contributed to Apple's opening up of the medical market.

Then on September 9th of the same year, Apple's CEO Tim Cook announced Apple Watch. AppleWatch has 3 versions of common money, sports money and custom money, which spans different price segments and covers thousands of dollars to several hundred thousand dollars. In terms of function, Apple Watch is mainly responsible for health monitoring and alerting. Its design and price completely subverted the external appearance of smart watches, and pre-installed eight medical apps. However, as of now there are over 200 models. Since then, Apple has begun to set foot in the field of medical monitoring.



Open 2015


Not only Apple, but also wearable devices such as wristbands, patches and watches are in full swing.

Most of these wearable devices have their own built-in sensors, while maintaining a small size and high portability. They can monitor and analyze a number of physical indicators including exercise volume, sleep quality, heart rate, blood sugar, and blood pressure, and can easily accumulate a large amount of health data.

However, if there is no more data, it will not be of great value if it is not analyzed by professional medical personnel. How to revitalize the massive amount of data that users have accumulated, Apple has once again moved and launched an open source framework - ResearchKit.

On March 10th, Apple released a new medical application ResearchKit.

ResearchKit is virtually identical to HealthKit, released in June last year, to collect and analyze user health data. A bit more advanced than HealthKit is that ResearchKit tends to shift its focus to the medical field, connecting seven hundred million iPhone users at one end and catching hospitals on the other. And the world's leading medical institutions have used the ResearchKit framework to develop the first five apps, namely mPower for Parkinson, GlucoSuccess for diabetes, MyHeartCounts for cardiovascular, AsthmaHealth for asthma, and SharetheJourney for breast cancer.


This unprecedented move, whether or not Apple will benefit from it, will continue to increase with the ResearchKit ecosystem in the future, believing that it will certainly benefit all human medical research.

In mid-April, Apple fully opened ResearchKit.

At the end of April, Apple also connected HealthKit to hospitals for electronic cases and conducted in-depth cooperation. With the penetration of Apple into the medical field, more professional applications will be gradually put into use and the collected user data will also increase.

In this year, Apple has a generous move that is inexplicable with IBM's ice release. In April, it reached a cooperation agreement with IBM (IBM Healthcare Industry Layout) and the world's largest medical equipment manufacturer, Johnson & Johnson, Medtronic, etc., to hand over health data from Watch to doctors and insurance companies, and create personality for patients with hip replacement and diabetes. Treatment plan. Apple will provide IBM with a variety of sports health application user data. With the consent of the user, IBM will translate these anonymous data into meaningful analysis for the treatment and rehabilitation of the disease.

The latest news is that according to the MIT Technology Review, Apple is working with several US research institutions to launch an app that allows iPhone users to have DNA inspection opportunities.

The above information from the development direction, Apple's actions mainly in two aspects - mobile hardware and application platform to expand the Internet medical strategy, two major cooperation models - hospitals and technology companies, docking third-party medical and health applications and wearable devices . The picture below shows the published Internet medical actions of Apple in recent years.


According to the rough statistics of the arterial network, the iOS system has accessed more than 84,000 medical and health applications, followed by HealthKit with 900 models and Apple Watch with 200+. , while the open source ResearchKit is still only in the initial release state, only 5 models. From the current figures, it can be seen that the ResearchKit platform has fewer apps than HealthKit. This also shows that although ResearchKit is more open than HealthKit, but the field is more professional, so the requirements for accessing the App are also quite high.

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