From May 21st to May 22nd, the on-line IPTV industry OTT Summit 2015 and the IPTV Smartization, OTT TV Scale Forum hosted by the streaming media network were held at Nanjing Grand Metropark Hotel.
In 2015, IPTV is gradually becoming a new generation of IPTV+ with the terminal intelligentization and family smartization. In 2015, OTT, in the quest for industrial commercialization, actively sought new commercial exploration under effective scale, and OTT needed to join the support of emerging forces.
All this, in fact, is to build an open and closed industry, IPTV from the operator's garden to meet the open industrial chain, OTT from the open industrial chain to build an effective closed-loop business. After all, openness can bring about industrial prosperity, and closed-loop is fundamental to profits.
On May 21st, the theme for "Intellectualization of IPTV," the deputy secretary-general of the Ministry of Industry and Information Industry of the Interactive Media Industry Group Yang made a speech titled "Big Video+".
The full text of the speech is as follows:
First of all, I would like to pay tribute to you. Many comrades have gone from step-by-step to today's in 2003. There are many waves of Ebbing in the middle. I believe that practitioners are very clear that people who can still sit in this venue today are supposed to be Strong in competition. Content is king, terminal is king or network is king, or service is king? We are left as the king, and your persistence captures the dawn of the future.
How will the big video go in the future? Throw out my opinion for your reference.
The video industry in China began in 2003. Before this, telecommunications carried out video services on a small scale and it was very small. Before 2003, China was based on the information age of voice and data. The ups and downs from 2003 to now more than 10 years have allowed us to initially achieve a large coverage of the first phase of the goal of ubiquitous audiovisual services. Now is the era of television + network video + mobile video + outdoor video.
Internet video is a pioneer and a former subversive and creator. It should be said that we have come to the present day. No matter what kind of business form, many prototypes have learned online videos. The online video broadcasting business has come to the present day, and from the data point of view it should come to a stage of culmination. In the past few years we have analyzed a data that compares US advertising with the Chinese advertising market. The United States is a very mature market. After a third of its Internet advertising growth, there has been a relatively stable period. From this data analogy, the advertising of China's online video business will also reach that level this year. The current actual situation confirms the results of our previous analysis. There has been no fundamental change in our online video revenue model. Most of the revenue still depends on advertising. Recently, the industry has been rumors of mergers and acquisitions. In the Chinese video market for so many years, from nearly 200 service sites have shrunk to the top three, and mergers are still present, indicating that the industry has entered a phased culmination and needs to integrate resources. In order to support their development.
Video sites are now actually looking for new roads, including home-made dramas, content competition, including live offline activities, including the development of the film market, all means are to achieve the common goals of this industry, and explore new profitability. Let the company continue to develop.
Personally, I have never seen a business like IPTV in my telecommunications career for 20 years. At the beginning of the proposal, there was not a lot of people to support it. Many people resisted it, and the twists and turns have continued all the way. They are still here today, and they welcome the second spring. The General Administration of Radio, Film and Television (SARFT) has included it in the main business sequence of the development of the broadcasting and TV industry. It should be said that it has been completed. There is a lot of contingency and inevitability in the middle. There are human and objective factors. However, one must recognize clearly that IPTV has established a long-term symbiosis between the industry chain and the symbiotic coexistence of the upstream and downstream industries. This is worth learning from many entrepreneurs. Sometimes you need to cooperate with the industry more than simply subvert it. Although IPTV has a lot of deficiencies, it still comes today. Although it entered the trough period last year and the previous year, there has been no major change in the development environment, and it also ushered in a new positive factor - broadband speed needs to lead the business, so far It is still only IPTV that has found direct appeal to broadband users.
Before we once optimistically estimated that IPTV can eventually reach 70 million users. Today I would like to correct it. With the changes in the market environment and the policy environment, IPTV may have tripled on this basis because Internet TV has not found an accurate market entry point. Of course, I also suggest that everyone should not be optimistic. This is the development plan for the next three years.
Some people have begun to make money on IPTV. There are more opportunities to make more money in the next two to three years than at present. This does not mean that IPTV's long-term vitality has always been there. Compared with Internet TV, the factors of system closure still exist. Taking advantage of the peak growth period of these two or three years, we should complete the transition of IPTV as soon as possible. Once this peak period has passed, the advantages may return to the original point.
The Internet TV has very good commercial potential, but it has adopted a destructive mode of development. It has only one result and has been isolated from the industry. Even when the market is highly developed in the United States, Google and Apple have encountered the same problem. When it took the entire industry chain to the end, it was finally abandoned by everyone.
Mobile Internet has grown rapidly in recent years. Mobile Internet provides us with more than just a product. It is not just a network. It provides a new business opportunity. Especially the 4G network directly brings us to a new video development stage.
We believe that the large coverage of video services has already been completed. Today we will be proud to say that we are the winners in the fierce competition. We are beginning to enter the next stage. The video competition is still fierce in the era of large-scale operation, and we need fine work. Everyone says that when the wind comes, pigs will fly, but not every pig can catch wind unless you seize the opportunity.
Multi-network collaboration becomes a must for video services. Multi-sector collaboration has become necessary. It is very important that business ideas need to be changed. We encountered a lot of new products and we can basically judge the company’s background once we read it. If the company introduced, “My social products are 1234, and medical products are 1234â€. This is traditional radio and television, Telecommunications units, they have not realized that innovation should be the first to meet the needs of users, rather than a list of features. Multi-industry collaboration is to vertically align services with the product line and value chain, and synthesize various functions according to the requirements of the service. This is the mode of thinking that must be adopted in the future. The terminal and service form also need to adapt to the user's habits. What the user should use, all of us here are not entitled to say this sentence. Many large Internet companies never say that users should use my business. It is totally the user's feelings first.
In the big video industry, everybody is actively investing in, but many companies will not be able to drive it. When the money is exhausted, the industry does not have a good development environment. However, since the crackdown on Internet piracy from last year to the present, China’s video may enter a charging era in about five years, changing from the traditional free service era to an era of content payment. It will take about 5 years. In this period of time, the interest may be yours. But you have to adapt to the current stage and let yourself live that moment.
This will have to mention "big video +". At present, the Internet has entered the Internet+ stage and it is necessary to cooperate with various industries. This is not a fashionable concept. In the last year, the concept of O2O emerged as one of the predecessors of the Internet+. The Internet has reshaped the flow of information flow in various industry sectors, changing the traditional business model. Reshape our human connections. The video also goes +.
I personally think that the industry and the city will be the future of big video +. Everyone sitting here participated in the construction of the city. With the development of O2O, the person who owns the city, the community, the resources of the family and the online connection are robbed. Video services and equipment must be transformed in this direction.
With the continuous development of this process, it is more and more difficult for televisions to become independent business terminals. With the arrival of a large number of Internet+ services, TVs need to integrate with the surrounding online services, terminals, and networks as a whole. If you do not do it will be marginalized by others. If we are only satisfied with the present, we will find ourselves in a very awkward position in the coming years.
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In 2015, IPTV is gradually becoming a new generation of IPTV+ with the terminal intelligentization and family smartization. In 2015, OTT, in the quest for industrial commercialization, actively sought new commercial exploration under effective scale, and OTT needed to join the support of emerging forces.
All this, in fact, is to build an open and closed industry, IPTV from the operator's garden to meet the open industrial chain, OTT from the open industrial chain to build an effective closed-loop business. After all, openness can bring about industrial prosperity, and closed-loop is fundamental to profits.
On May 21st, the theme for "Intellectualization of IPTV," the deputy secretary-general of the Ministry of Industry and Information Industry of the Interactive Media Industry Group Yang made a speech titled "Big Video+".
The full text of the speech is as follows:
First of all, I would like to pay tribute to you. Many comrades have gone from step-by-step to today's in 2003. There are many waves of Ebbing in the middle. I believe that practitioners are very clear that people who can still sit in this venue today are supposed to be Strong in competition. Content is king, terminal is king or network is king, or service is king? We are left as the king, and your persistence captures the dawn of the future.
How will the big video go in the future? Throw out my opinion for your reference.
The video industry in China began in 2003. Before this, telecommunications carried out video services on a small scale and it was very small. Before 2003, China was based on the information age of voice and data. The ups and downs from 2003 to now more than 10 years have allowed us to initially achieve a large coverage of the first phase of the goal of ubiquitous audiovisual services. Now is the era of television + network video + mobile video + outdoor video.
Internet video is a pioneer and a former subversive and creator. It should be said that we have come to the present day. No matter what kind of business form, many prototypes have learned online videos. The online video broadcasting business has come to the present day, and from the data point of view it should come to a stage of culmination. In the past few years we have analyzed a data that compares US advertising with the Chinese advertising market. The United States is a very mature market. After a third of its Internet advertising growth, there has been a relatively stable period. From this data analogy, the advertising of China's online video business will also reach that level this year. The current actual situation confirms the results of our previous analysis. There has been no fundamental change in our online video revenue model. Most of the revenue still depends on advertising. Recently, the industry has been rumors of mergers and acquisitions. In the Chinese video market for so many years, from nearly 200 service sites have shrunk to the top three, and mergers are still present, indicating that the industry has entered a phased culmination and needs to integrate resources. In order to support their development.
Video sites are now actually looking for new roads, including home-made dramas, content competition, including live offline activities, including the development of the film market, all means are to achieve the common goals of this industry, and explore new profitability. Let the company continue to develop.
Personally, I have never seen a business like IPTV in my telecommunications career for 20 years. At the beginning of the proposal, there was not a lot of people to support it. Many people resisted it, and the twists and turns have continued all the way. They are still here today, and they welcome the second spring. The General Administration of Radio, Film and Television (SARFT) has included it in the main business sequence of the development of the broadcasting and TV industry. It should be said that it has been completed. There is a lot of contingency and inevitability in the middle. There are human and objective factors. However, one must recognize clearly that IPTV has established a long-term symbiosis between the industry chain and the symbiotic coexistence of the upstream and downstream industries. This is worth learning from many entrepreneurs. Sometimes you need to cooperate with the industry more than simply subvert it. Although IPTV has a lot of deficiencies, it still comes today. Although it entered the trough period last year and the previous year, there has been no major change in the development environment, and it also ushered in a new positive factor - broadband speed needs to lead the business, so far It is still only IPTV that has found direct appeal to broadband users.
Before we once optimistically estimated that IPTV can eventually reach 70 million users. Today I would like to correct it. With the changes in the market environment and the policy environment, IPTV may have tripled on this basis because Internet TV has not found an accurate market entry point. Of course, I also suggest that everyone should not be optimistic. This is the development plan for the next three years.
Some people have begun to make money on IPTV. There are more opportunities to make more money in the next two to three years than at present. This does not mean that IPTV's long-term vitality has always been there. Compared with Internet TV, the factors of system closure still exist. Taking advantage of the peak growth period of these two or three years, we should complete the transition of IPTV as soon as possible. Once this peak period has passed, the advantages may return to the original point.
The Internet TV has very good commercial potential, but it has adopted a destructive mode of development. It has only one result and has been isolated from the industry. Even when the market is highly developed in the United States, Google and Apple have encountered the same problem. When it took the entire industry chain to the end, it was finally abandoned by everyone.
Mobile Internet has grown rapidly in recent years. Mobile Internet provides us with more than just a product. It is not just a network. It provides a new business opportunity. Especially the 4G network directly brings us to a new video development stage.
We believe that the large coverage of video services has already been completed. Today we will be proud to say that we are the winners in the fierce competition. We are beginning to enter the next stage. The video competition is still fierce in the era of large-scale operation, and we need fine work. Everyone says that when the wind comes, pigs will fly, but not every pig can catch wind unless you seize the opportunity.
Multi-network collaboration becomes a must for video services. Multi-sector collaboration has become necessary. It is very important that business ideas need to be changed. We encountered a lot of new products and we can basically judge the company’s background once we read it. If the company introduced, “My social products are 1234, and medical products are 1234â€. This is traditional radio and television, Telecommunications units, they have not realized that innovation should be the first to meet the needs of users, rather than a list of features. Multi-industry collaboration is to vertically align services with the product line and value chain, and synthesize various functions according to the requirements of the service. This is the mode of thinking that must be adopted in the future. The terminal and service form also need to adapt to the user's habits. What the user should use, all of us here are not entitled to say this sentence. Many large Internet companies never say that users should use my business. It is totally the user's feelings first.
In the big video industry, everybody is actively investing in, but many companies will not be able to drive it. When the money is exhausted, the industry does not have a good development environment. However, since the crackdown on Internet piracy from last year to the present, China’s video may enter a charging era in about five years, changing from the traditional free service era to an era of content payment. It will take about 5 years. In this period of time, the interest may be yours. But you have to adapt to the current stage and let yourself live that moment.
This will have to mention "big video +". At present, the Internet has entered the Internet+ stage and it is necessary to cooperate with various industries. This is not a fashionable concept. In the last year, the concept of O2O emerged as one of the predecessors of the Internet+. The Internet has reshaped the flow of information flow in various industry sectors, changing the traditional business model. Reshape our human connections. The video also goes +.
I personally think that the industry and the city will be the future of big video +. Everyone sitting here participated in the construction of the city. With the development of O2O, the person who owns the city, the community, the resources of the family and the online connection are robbed. Video services and equipment must be transformed in this direction.
With the continuous development of this process, it is more and more difficult for televisions to become independent business terminals. With the arrival of a large number of Internet+ services, TVs need to integrate with the surrounding online services, terminals, and networks as a whole. If you do not do it will be marginalized by others. If we are only satisfied with the present, we will find ourselves in a very awkward position in the coming years.
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