Yesterday morning, a report from CNBC believed that many people would be sceptical. According to the annual survey of corporate confidence conducted by the European Union Chamber of Commerce in China, 60% of European Union enterprises in China predict that by 2020 Chinese companies will catch up with the European Union. The innovation gap. The stereotype of “Shanzhai China†is gradually becoming a thing of the past as Chinese companies catch up with their ability to innovate.
You know, until 2012, there were still professors of economics at American universities who published an article in Forbes magazine saying that Chinese people could never be called a hotbed of innovation because of "Confucian compliance." With the development of the Internet, the information gap between countries is getting smaller and smaller. Whether it is the service industry, manufacturing industry, or the technology industry, Chinese companies are no longer simply the cottage business model of the United States and Europe.
It may be found by many people that during the promotion of entrepreneurial projects in these years, the media has seldom described their business models as "China's Facebook," "China's Twitter," and "China's XXX." In the fast-growing China mobile Internet industry, the myth of “exotic worship†has gradually emerged. “As long as a tech start-up in Silicon Valley has acquired investment, its hundreds of Chinese enterprises will be established within a few hours. "It has become a past phrase.
Correspondingly, local innovation projects and local innovation products are increasingly promoting the “China model†to the world. The most representative of this new appearance in recent years is the rise of China Digital.
Huaqiang North, from the cottage to the "freshman"
Founded in 1998 in Huaqiang North, where once was the "concentration of cottages" for digital products, and e-Jianghu's lead brother, it is still the vane of the Chinese electronics market. To say its influence, we can probably take a glimpse of the previous paragraph. Some people have teased that when alien man-made UFOs are estimated, they are also expected to enter the market from Huaqiang North.
The “all-powerful†Huaqiang North in the electronics industry has now become a paradise for global smart hardware. All the components needed for a smart device can be found in Huaqiangbei. In 2014, the Economist magazine stated that Shenzhen is the best place for hardware innovators. What is more exaggerated is that 90% of the world's electronic products are manufactured in Shenzhen.
Before this, Huaqiangbei was a well-known gathering channel for “shanzhai cargoâ€. In 2000, the mobile phone was far less than the current state of the hand, and the price was the biggest threshold at the time. As a result, the cottage came into being. At its peak, Shenzhen's cottages accounted for half of China's mobile phone market. There are also statistics that Shenzhen has more than 25,000 such companies, which account for a quarter of the global mobile phone market and sell it through the Huaqiangbei market. .
Before and after 2008, a large amount of money poured into the field of cottages and developed at a terrible speed. It takes only two weeks for a project to go from project to project building and then to shipment. This is the giant Motorola of the functional machine era at the time. , Nokia and other brands have caused tremendous pressure. The once-innovative point of the once-famous cottage was still present on our mobile phones, dual-card dual-standby, large-volume speakers, large-capacity batteries that lasted more than a week, and so on.
Since 2012, the Shenzhen hardware industry, represented by Huaqiangbei, has begun its transition to new life because of the government’s efforts to crack down on the cottage industry. Currently, it is going from the original industrial cluster development to the innovation ecosystem construction. Huaqiangbei has tens of thousands of factories and thousands of product integrators. It has one-stop production sites from chips to touch screens. With the support of its collection channels and industrial chain, it is necessary to imitate and innovate from the original. To fully transform the path of independent innovation.
With Huaqiangbei as the center, the clustering effect of hardware entrepreneurship is becoming apparent. The advantages of the industry chain have attracted more and more innovative talents to go here for gold. In Shenzhen, besides Dajiang, the world’s largest manufacturer of small drones, various types of small and medium-sized hardware startups have emerged one after another. According to the public information of Shenzhen Municipal Government, as of the end of 2015, the number of SMEs in Shenzhen was about 1.125 million.
The change of Huaqiang North is the epitome of China's digital hardware industry's transition. Out of the ecological system, we can see that many of the world's leading hardware innovation representatives are rising.
Intelligent Manufacturing, Localization Growth and Breakthrough
In the decades since the reform and opening up, the manufacturing industry has stopped short of slogan-style innovations, but has instead implemented the banner of “Creating and Changing the Futureâ€. In particular, it refers to the intelligent related industries such as smart homes and smart hardware. Independent innovation and self-creation are the technologies that are driving Chinese manufacturing from “looking upwards†to “flatâ€.
Businessmen are always more sensible. As early as a few years later, Dong Mingzhu realized that in addition to competing with international companies in terms of quality, he must lead the cost and efficiency in order to survive in the cruel commercial market. Since the establishment of the automation office in 2012 and the deployment of intelligent equipment, Gree has independently developed over 100 kinds of automation products in just a few short years. Intelligent equipment such as industrial robots, automated production lines and precision machine tools have also been applied to electrical appliances, new energy, Food, energy conservation and other fields. According to media reports, smart equipment such as industrial robots independently developed by Gree in 2013 had been exported on a small scale, and by the end of 2016, the output value of equipment exceeded RMB 1 billion.
In recent years, the United States has also been vigorously promoting the "double-smart" strategy to carry out Internet-based, mobile, and intelligent innovations to promote business model changes. Midea’s production lines are gradually becoming highly intelligent. Last year’s media reports disclosed that Midea plans to invest 5 billion yuan for the intelligent transformation of its production lines, and to invest 4 billion yuan to convert its factories to C2M. In the future, besides improving production efficiency, it can also achieve satisfaction. Users one-on-one customization of production requirements.
Let's take a look at Haier, which has been able to meet large-scale customization requirements. Its intelligent manufacturing system, COSMOPlat, allows users to participate in product design and development, manufacturing, logistics and distribution, and iterative upgrades. This smart manufacturing ecosystem has also been recognized internationally. Recently it won the "Gaudner 2017 High-tech Manufacturing Innovator Award" and became the only award-winning company in the Asia-Pacific region. It is currently the first and only award-winning company in global industrial manufacturing. . It can be said that Haier is walking in the world's leading queue for the exploration of future industrial manufacturing interactions.
Domestic mobile phone, typical Chinese output
Under the support of innovative technologies and innovative manufacturing, China’s smart digital products are going global and entering the global market. The typical representative is a smart phone. With the support of low-cost, high-volume, and large-scale commodity industrial chains, China's smart phone industry can now go abroad from the simple imitation of the original and join the global competition. The price is not the only advantage, mature technology and local Innovation experience is becoming the core competitiveness.
In the Chinese market, domestic mobile phones are becoming a well-deserved shipping king. According to the China Smartphone Quarterly Tracking Report released by IDC, in the first quarter of this year, the three domestic brands Huawei, OPPO, and vivo led the Chinese smart phone market, and Apple ranked fourth. Since the first quarter of 2016, domestic mobile phone brands have surpassed Apple, Samsung and other international brands in the Chinese market for the fifth consecutive quarter.
According to the latest figures released by Gartner, Samsung's shipments in the first quarter of this year were 78 million, down from 20.3% in the same period of last year, to 20.7%; iPhone shipments were approximately 52 million, and its market share decreased from 14.8% to 13.7%. . At the same time, the overall market share of China's three smart phone manufacturers accounted for 24%.
Not only in the domestic market, but also in the overseas market, domestic mobile phones are also very rampant, occupying more than 60% of the market share in the Asia-Pacific region, 30% more in Africa, the Middle East, and Latin America, and also in relatively developed European and American regions. Occupy more than 20% of the market share. In the global mobile phone shipment rankings, domestic brands in the top five brands occupy two seats. Huawei P10 was also selected as the “2017 Best Mobile Phone†voted by overseas netizens.
Behind such "reactions," low prices are no longer the most critical factor. The experience of domestic mobile phone technology and software is gaining recognition from overseas consumers. Chinese brands are paying more and more attention to the localization of products in overseas markets, and they are doing better and better. For example, as early as the end of 2013, Huawei established more than 40 competence centers and more than 30 sharing centers based on the comparative advantages of various regions in the world, including the Global Financial Risk Control Center in London, the logistics center in Hungary, and the microwave center in Italy. , Munich's "Engineering Competence Center in Germany" and so on. Its overseas pricing for high-end mobile phones and tablets has been comparable to that of Apple, and sales continue to grow.
For example, the OPPO aimed at the Indian market, launched the positioning of “self-timer experts†in marketing, and also sponsored the Indian national ball sport, cricket, and adopted entertainment marketing and sports marketing methods to obtain local consumers’ goodwill. At the same time, it also established a production base in India to ensure the supply of goods.
From the “Fortress Great Power†to the present day, we have continuously strengthened the pace of independent innovation, and we have been able to produce good products for export. The road to the rise of innovation in China and the United States, which was once known as a big country in the 19th century, have embarked on the road to rising. How are those decades similar? At that time, "Made in America" ​​and "Made in Japan" were also synonymous with "counterfeit goods." In the initial stage of economic development, imitating and learning is a fast-track channel for development, and it is almost always a problem encountered in the early stages of national development.
Once the cottage is not terrible, terrible can not come out from the cottage culture. Now that China is already the second largest economy in the world, economic development has begun to enter the next stage. The power of independent innovation has begun to affect the market, not just the digital industry. We believe that in the near future, we will look at various industries. The leap-forward development of innovation capabilities.
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