Gree mobile phone sales bleak truth: assembly machine lacks independent research and development capabilities

Electronic enthusiasts eight o'clock in the morning: Recently, Gree's "net red" chairman Dong Mingzhu was guest of Xinhuanet "Sike Lecture Hall". Dong Mingzhu combined with the development process of Gree Electric Appliance for many years and expressed his understanding of innovation and China's "quality". In fact, her words in the interview have already pointed out the reasons for the poor performance of the Gree mobile phone market, but Dong Mingzhu may not realize it.

Dong Mingzhu said that innovation and China's "quality" is to have the most advanced technology and products. The whole world will go to Chinese companies to buy core technologies and components, instead of buying foreign core technologies and components and assembling them into Chinese enterprises. Own products.

Dong Mingzhu takes air-conditioning as an example. In 2005, all home appliance companies in China relied on other people's compressors, and Chinese companies bought things that people had already eliminated, and they still had to pay royalties. After 2005, Gree Electric has its own research and development of compressors, and also has its own research and development base, so Gree has grown into a world-class enterprise, which is the value of innovation.

The editor of the operator World Network believes that Dong Mingzhu’s remarks are intended to illustrate Gree’s achievements in air conditioning, but inadvertently pointed out the problems in Gree mobile phones and even the entire Chinese mobile phone industry – there is no core technology.

According to the operator World Network observation, from the data of the latest mobile phone Gree "color world" given by Gree mobile phone official website, it is basically an "assembly machine" made up of parts supplied by foreign manufacturers. The screen is Sharp, the audio chip and processor are Qualcomm, and the graphics processor is Adreno. In general, none of the technology and accessories in the configuration profile were developed by Gree.

Although other domestic brands are basically in the stage of “assembly machine”, the price is more affordable than Gree mobile phones. Obviously, Dong Mingzhu’s second child who wants to make a domestic mobile phone with such a mobile phone is unrealistic. I hope that one day, “Miss Dong’s mobile phone” will lead Chinese companies to the road of independent research and development like air conditioners.

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