Facebook launched Portal and Portal Plus two video chat devices, claiming to provide remote users with unrecognizable audio delay video effects. The Facebook hardware debuted for the first time, making it a competitive relationship with Google and Amazon in smart homes. For consumers, this may be a difficult selling point, because they think that home video equipment is nothing more than installing a camera and microphone in the living room.
Portal is a 10.1-inch smart display priced at $199 that allows you to video chat with your contacts through Facebook Messenger. Portal Plus is a large version priced at $349, with a 15.6-inch screen that can be rotated between landscape and portrait modes. Facebook has developed a new artificial intelligence software for these devices. It is called a smart camera, which can sense people's movements and automatically pan, zoom and compose pictures without manual adjustments.
This product launch is a big bet for Facebook, the world's largest social network is more prudent than ever, because two weeks ago, Facebook leaked a large-scale security breach that affected 50 million users. Facebook was also repeatedly frustrated in the Cambridge Analytica scandal disclosed in March. The UK-based digital consulting company collected personal data of approximately 87 million people without permission, causing a global sensation.
According to a recent study by the Ponemon Institute, only 28% of the 3,000 Facebook users surveyed by the organization believe that Facebook is committed to protecting privacy. Consumers also have other choices in smart displays, including Amazon's Echo Show and Google's rumored Home Hub, which is expected to be unveiled on Tuesday.
"We provide more value than anything else," said Vice President Camargo. "It's not just a practical tool."
Portal is built on Facebook Messenger. Users can communicate on the chat application, dial other Portal devices, phones or tablets, or trigger the call by voice and the name of the person you want to contact.
Facebook's video chat device can also use Amazon's Alexa smart assistant. Facebook said it can also add multiple other virtual assistants such as Google Assistant, allowing users to choose whichever they like.
Portal and Portal Plus are also equipped to display augmented reality effects, similar to the digital filter coverage of dog ears seen on Instagram or Snapchat. Among them, the function of story time allows parents to tell stories to children through video chat. At this time, a digital filter on the head of a big bad wolf can enhance the plot of the story. This function may be very popular with children.
As with any smart home device, consumers need to understand what information is being collected, and they need to actively manage this data. When asked about consumers’ privacy concerns, Facebook said that Portal will not record video calls and that these calls are encrypted. People worry that privacy can additionally cover the camera lens, mute the phone and press a button to turn off the camera and microphone.
Portal’s AI technology runs on the device, not on Facebook’s servers, and the smart camera cannot identify you. Consumers can also delete their call history on Facebook and set a password to keep their screen locked.
The privacy forum that spied on Portal early said that it has confirmed to Facebook that it will not track the number of people in the room or the products they use in video calls.
All of these promises are important when Facebook's existence is the challenge of regaining consumer trust.
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