On November 12th, 2012, Cohen Electric and Nanchang Jiaxiu.com witnessed an important moment - "Nanchang Jiaxiu's first 12 credit brand big leagues" was grandly launched. These 12 honest brands are: "Demo room door Cohen hood, Tiantao bathroom, sun tile, thousand Baidu curtain wallpaper, Deville wardrobe, Prussian sink, Lideli doors and windows, Jiajule cabinets, top ceiling, Jindi wooden door (in no particular order). At this exciting moment, the heads of the brands gathered in Xiangjiang and jointly sweared at the Sun Tile Shop: “We will develop and co-create and serve the consumers from now on.†With the end of the affidavit, “The first show of the family show 12 credit brand big leagues were formally established.
The term "brand alliance" is no stranger to home building materials companies, but Nanchang Jiaxiu.com's several major credit brand alliances are the first. The event was initiated by Cohen Electric, 12 brands organized by alliance, and Jiaxiu.com was supervised.
It is reported that Cohen Electric Headquarters has highly evaluated Nanchang Cohen's active launch of 12 brand organization alliance activities. In addition, the Nanchang Cohen team headed by Mr. Huang gave a high recognition to the model expansion in the new market and the new situation. To this end, the show network reporter specially interviewed the South Nanchang Keen Electric Huang.
Jiaxiu.com: Hello, Mr. Huang!
Cohen Huang: Hello!
Jiaxiu.com: Huang Zong, you have seen the 12 major leagues activities officially launched. You think this time the brand is completely established by the brand dealers. Is this based on a background?
Cohen Huang: As far as I am concerned, the establishment of the brand alliance is an inevitable outcome of the development of an industry market. In 2011, affected by the macro-control of real estate, various problems hindering the development of the industry followed, and with the increase in the cost of raw materials supply, transportation, and labor, the industry was about to bid farewell to the era of profiteering.
In 2012, under the environment of weak industry and diplomatic difficulties, building materials and furniture enterprises were struggling, or bold innovations, and brands did not find a clear direction. The alliance seems to have become a new way for many merchants to innovate, and the alliance is conducive to saving marketing costs and sharing resources. As the last fight in the building materials market in 2012 and the market trend in the coming year, the establishment of alliances of these 12 brands has become inevitable.
Jiaxiu.com: There are so many brands in Xiangjiang Home City. Is there any standard for the screening of this brand?
Cohen Huang: Relatively speaking, the alliance brands are all screened and are recognized by everyone. Every sensible leader can't be associated with a brand with quality problems. Otherwise, it is undoubtedly a rock to smash his own feet. Because of this, in the screening of brands, our standards are more on quality. Consumers have great guarantees, and at the same time, they are more conducive to consumers' brand enterprises in terms of after-sales service and resource sharing.
Jiaxiu.com: Huang Zong, you see, among the 12 major brands, each brand seems to have its own characteristics. Does this also be fully studied and demonstrated beforehand?
Cohen Huang: From the major brands in the first honest credit union of the family show: these 12 brands (Dilufangmen, Cohen hood, Tiantao bathroom, sun tile, thousand Baidu curtain wallpaper, Deville wardrobe, Prussian sink Lideli doors and windows, Jiajule cabinets, top ceilings, Jindi wooden doors) do have their own product management features, more valuable is that these companies' products are through the market and home network and thousands of owners Brands that have been tested and developed for a long time have a common service gene and a superior sense of service. At the same time, the home show network has already formed a good reputation. At the same time, the leaders of these 12 brands share common beliefs and common dreams. These combined advantages are the core advantages of these brands that are difficult to be surpassed by other brands, and the advantages of 12 brands to establish alliances.
Jiaxiu.com: In the past, some building materials brand promotion activities in the market were all fighting alone and in a single form. Nowadays, 12 brands have adopted the form of the home show integrity brand alliance. What do you think is the most direct advantage of this method?
Cohen Huang: What is your most direct advantage? ! I don't know which aspect you are targeting? What I think of is our customers! Brand alliances are united at the same time to do promotional activities, so that the building materials needed for the owner's decoration can be purchased in one stop, which saves time and effort. At the same time, in terms of product quality, price and service, in addition to the brand itself, Jiaxiu will also conduct full supervision. If there are quality problems, price fraud, and service is not strong, the integrity alliance will be attacked. Therefore, the most direct advantage is that consumers can truly choose products that are safe and enjoy quality service.
Jiaxiu.com: Huang Zong, you are quite right. The most direct advantage of the brand alliance for brand dealers is not only the information resources that you just started to talk about, but also where?
Cohen Huang: For the major brand dealers, the alliance includes a variety of products and diversification, providing convenience for many owners to shop one-stop shopping, for those who have more demand for products, there is more More choices. The “Home Show Credit Union†campaign is more favorable than the price of a single-brand event. Because so many brands gather together to do activities, they can save more marketing activities, which is the most directly felt benefits we can make. This benefit is beneficial to every consumer, and it is really serving the masses. The goal of the person.
Jia Xiu.com reporter: You are very good at Huang. At the end of the interview, can you express in one sentence what you want to say at the moment?
Cohen Huang: You buy more than just our products and services, but more importantly our commitment. Walk into Xiangjiang, walk into the integrity brand alliance, and enter Cohen!
Jiaxiu.com: Thank you, Mr. Huang for taking the time to interview, thank you!
Cohen Huang: Thank you!
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