China's home LED lighting market needs to be cultivated for 5 years

Recently, the 2012/2013 fiscal subsidies for semiconductor lighting products promotion project organized by the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Science and Technology were reopened, and the finalist list was officially released. This is the first subsidy project for LED products in China, which has led to a rise in the share prices of related companies.

“This is definitely a great boost for the LED industry. The short-listed companies are relatively good in terms of productivity, technology, etc., and they will play a role of demonstration and standardization in the current confusing LED industry.” Responsible person of the good semiconductor trade limited company expresses: "But the LED lamp price is much more expensive than the energy-saving lamp at present, want to enter the home user really, still have to be after 5 years."

Fight the ball with fish

“At present, the domestic LED industry has not really a strong brand. There are numerous small businesses, many medium-sized companies, and large-scale enterprises are scarce. The domestic LED industry is still quite confusing.” The person in charge of Shenzhen Jiejia Semiconductor Trade Co., Ltd. said.

It is reported that the Guangdong Provincial Bureau of Quality and Technical Supervision announced the results of spot checks on 23 batches of self-ballasted LED lamp products produced by 21 companies in 7 cities including Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou and Dongguan. In 17 batches, the failure rate was as high as 73.9%.

"LED lighting is an emerging industry, the technology is in a high-speed development stage, the lack of a unified product quality evaluation standards and the uniform specification of product manufacturing, product application effects, product safety, resulting in different quality LED lighting products, market promotion and application is seriously Constraints.” The report of Guangdong Provincial Bureau of Quality and Technical Supervision showed.

"The 8-watt LED lamp, for example, is now available in the market at prices of more than 40 yuan, there are more than 50 yuan, 80 yuan, there are more than 100 yuan, Philips is up to 150 yuan." Shenzhen Jinlai Shun Group Co., Ltd. The person in charge told the reporter: “Small companies rely on cheap instead of quality. They may have poor material quality or have not passed testing or certification, or they have no waterproof treatment. Plus consumers use it improperly, and there are many quality problems.”

"At present, LED lights have not made money at the chip level. Because they are too transparent, everyone knows what the price of chips is. Everyone takes chips from abroad. There is no problem in quality." Shenzhen Jiejia Semiconductor Trade Co., Ltd. Relevant person in charge said: "The most problem is the power supply, Jie Jia generally purchase power in Shenzhen."

"Shenzhen has the world's most advanced electronic components industry, and there are countless companies, but the quality is uneven. Take mobile phone chargers as an example. The simplest kind of universal charging is the plywood type. Nobody can produce it, and quality is certainly not guaranteed. The original chargers of all brand-name manufacturers are also available here, and the quality is much more reliable." The relevant person in charge of Shenzhen Jiejia Semiconductor Trading Co., Ltd. said, "LED lamps and energy-saving lamps are different and cannot be used in a humid environment, so power supply is very important However, there is no standard system from the power supply to the finished product, and there is no requirement for mandatory testing and certification. It is entirely a matter of how the enterprise wants to do it, and the quality cannot be good."

Need to improve standards

“There is only one local standard for street lamps. There is no standard for household LED. There are only some corporate standards. There is no basis for corporate testing and certification. The person in charge of Shenzhen Jiejia Semiconductor Trade Co., Ltd. said.

It is understood that in 2010, Guangdong Province issued the "Guangdong Provincial LED Street Lamp Local Standard", the definition of LED street lamps, product classification, model and naming, technical requirements, test methods, inspection rules and signs, operating instructions, packaging, transportation and storage The requirements are regulated. But for home LED lights, the standard is still missing, which has become the key to restricting the development of many LED companies.

In early 2011, the Guangdong Provincial Quality Supervision Bureau organized and developed the Guangdong LED lighting industry standard system planning and roadmap development, and proposed 130 pre-project local standards required for the development of LED lighting industry; in January this year, the Guangdong Provincial Quality and Technical Supervision Bureau jointly Guangdong Provincial Science and Technology Department held a press conference, released the "Guangdong Province LED lighting industry standard system planning and road map", and to the public to solicit 130 LED lighting industry pre-established local standards development work commitment unit.

Recently, the Quality Supervision Bureau of Guangdong Province and the Science and Technology Department of Guangdong Province have identified 87 items of the first batch of LED lighting industry project localization standards. A total of 93 enterprises and institutions in Guangdong Province took the lead and 486 units participated. The standard development period is 6-12 months. .

"With the standards, whether or not mandatory testing and certification, at least know what to detect, know where to go to the certification, will help resolve the industry chaos." Shenzhen Jinlaishun Group Co., Ltd., said the person in charge.

Relevant person in charge of Shenzhen Jiejia Semiconductor Trade Co., Ltd. welcomed the development of standards: “Jiejia’s products are mainly exported to Japan, South Korea, Singapore, and China’s Hong Kong and Taiwan regions. These countries and regions have relatively complete standard systems. There is a clear rule on what certification is to be done, and in mainland China, there are many products that are cheaper on the market because there are no uniform standards and formal enterprises are disadvantaged in the market. We hope to improve relevant standards as soon as possible.”

The mainland market needs to be cultivated for 5 years

With the approach of the National Development and Reform Commission promulgating the policy of prohibiting the sale of incandescent lamps of 100 watts or more from October 1, 2012, the 2012/2013 semi-financial lighting product financial subsidies promotion project was announced, and the supporting policies for the related LED lighting industry were further improved. Looking forward to LED lights can enter thousands of households as soon as possible.

"At present, it is still very difficult, the key is the price issue." The relevant person in charge of Shenzhen Jiejia Semiconductor Trade Co., Ltd. said: "A 8W energy-saving lamp only about 10 yuan, while the LED lights at least 45 yuan, can not To ensure the quality, if an 8-watt LED lamp is waterproofed and certified, the price will be as high as hundreds of yuan.Although the theoretical life of the LED lamp is 10 years, it can't be realized in practice, and the lifetime of the ordinary energy-saving lamp also has In addition, for home users, compared to energy-saving lamps, the energy-saving effect of LED lights is not obvious, coupled with the quality of LED lights are uneven, policy support has just begun, so no matter what time the incandescent lamp is eliminated, LED The appeal of the lamp to consumers is not as strong as the business thinks."

According to him, at present, the domestic market for LED lamps in Japan, South Korea, and Taiwan is relatively active. Taiwan raised the price of electricity in May this year, and the energy-saving benefits of LED lights began to show up clearly. LED lights have been sold at small convenience stores in Taiwan, and it is very popular. Japan was affected by nuclear leaks, the public’s awareness of energy conservation has increased dramatically, and South Koreans also have a strong sense of energy conservation”.

The slow development of the domestic home LED market may result in LED excess capacity. “At present, there are no LED lamps. Most LED products are street lamps purchased by the government. However, LED lamps have a long service life. If you do not develop your home market as quickly as possible, there will be an excess of LED production capacity someday. At present, China’s LED production capacity cannot Fully meet the needs of home lighting." Industry sources said.

“Jiejia used to be a semiconductor material. In recent years, it has only transformed LED lamp production.” According to the person in charge of Shenzhen Jiejia Semiconductor Trading Co., Ltd., “As far as the current domestic situation is concerned, it is most cost-effective to install LED lights in long-time lighting locations such as shopping malls. The most obvious energy-saving effect, this market has LED lights to enter, and home LED lights are not optimistic, it is estimated that more than 5 years, when the standard specifications, product brand formation, consumers understand more about the LED lights At that time, LED can truly light millions of households, and it is time for market cultivation."