Beware of overheating of European lanterns

European-style lanterns are heating up in the lighting industry.

Looking at the flower lantern companies engaged in domestic sales in the current industry, they are mainly composed of three types. One is a European-style lantern company that has long been engaged in domestic sales and has a high reputation in the industry; the second is a European-style lantern company that has just been transferred from the export to the domestic market; and the third is a less-known enterprise engaged in the production and sales of European-style lanterns. The former type of European-style lantern company has long sales time in domestic markets, many outlets, and high visibility, such as Angela, Hilary, Nock, Exton, Alex, Caesarean and other European lantern brands; the second type of European lanterns The time for companies to enter the domestic market is not too long, but there are certain advantages in the scale of the company, production capacity and product quality. Such as Kaimeng, Xiangyao, Yishibang and other European flower lantern brands are representatives of such enterprises; the third category The popularity and influence of European-style lantern companies are still relatively limited, but they are numerous and growing. Most of the sales markets of all the European Lanterns are mainly targeted at the first-tier cities in the country. In particular, concentrated firepower has been used to storm major cities such as Beijing and Shanghai.

The unprecedented popularity of European-style flower lanterns is not a good thing. This shows that the overall level of home lighting in the country is rising, the taste of consumers is also increasing, the lighting industry is also embarked on a further boom. However, if European-style lantern companies are allowed to rush to develop into the domestic market, they will inevitably lead to a surplus of European-style lantern products, which in turn will result in a series of waste of resources. This is worthy of attention by all people of insight in the industry.

So far, there is not enough data and reasons to show that the output of European-style lantern has been surplus or there will be surplus. Why then should we be alert to the overheating of European-style lantern products? This kind of vigilance is not groundless: First, more and more European-style lantern companies are doing domestic sales, showing a tendency of “striving for a swarm”. It can also be seen from the status of the Guangzhou International Lighting Fair. Second, as of yet, there is no such thing. The association or agency of the home made statistics on the ratio between the production of European lanterns and the market demand, and announced whether the output of the European lanterns was surplus and could not provide a scientific and comprehensive understanding. Third, the supply and demand relationship in the market economy. There is a lag in the allocation and adjustment of resources, and waste of resources has already occurred when the supply and demand relationship has taken effect. This is the author's three reasons for vigilance over the overproduction of European lanterns.

If there is excess production of European-style lanterns, the harm is more serious. First of all, from the point of view of European-style lantern manufacturing companies, with the rise of raw material prices and the rise of labor costs and other unfavorable factors, the burden on enterprises is increasing. If there are re-emerged products with unsatisfactory sales and inventories, it will undoubtedly worsen the situation for enterprises. How many companies can bear the weight of "unsalable products"? Therefore, the production of European-style lanterns is oversupply.

Second, the victim is a dealer. Although the distributors do not have any burden on production, their store rental, labor costs, and inventory are also a lot of money. Relatively speaking, the dealers are less burdened with the European market lantern sales and risk than the production companies. Judging from the current Beijing market, although there are no obvious signs that dealers can't do European style lanterns or switch to other categories of lighting products, European style lantern brands are an indisputable fact. Almost all European-style flower lantern brands in the domestic market Can be seen in the Beijing lighting market, and more well-known or more powerful European Lantern brand mostly in Beijing lighting market has a number of monopoly, image shop. From the point of view of a single brand, it seems that there is not much to set up a dealer in a lighting market, but it is also in line with the marketing rules and protect the interests of dealers and the long-term development of the company, but in the eyes of market demand, no matter which brand is European style lanterns, when supply exceeds demand, product surplus will inevitably occur.

Finally, from the point of view of the entire industry, once there is a surplus of European-style lanterns, the resources of the entire industry will also be a huge waste. Resources are composed of land, labor, capital, and entrepreneurial talent. If the European-style lanterns are over-produced, they will have greater waste in the above-mentioned aspects. From the perspective of the characteristics of resource shortage, European-style lanterns will be excessive and wasteful. Not only are the products and resources already produced, but they will also have an adverse impact on other lighting products or other industries, because if these resources for producing European-style lanterns are not wasted, these resources can be used to produce other lighting products and other industries. Above the product.