On November 16, 2017 Baidu World Congress was held in Beijing. The theme of the conference was “BringAItoLifeâ€. At the meeting, Baidu Vice President Shen Shaw officially released a mobile phone Baidu 10.0 integrating search and information flow.
Chen Sha said: "The development of mobile phones and artificial intelligence has opened up a new era of mobile. With Baidu's long-term accumulation of artificial intelligence technology, mobile Baidu has greatly extended human capabilities and created many new experiences. The leader of the new mobile era.†This new experience includes three major features: simpler access, more natural interaction, and a more realistic experience.
The new mobile era requires a simpler way to obtain information
As mentioned in the speech, the development of artificial intelligence and other technologies has brought us into the new era of mobile. One of the pain points of this era is the explosive growth of information, and the limited time and energy of people. How to filter out massive information? The effective information on their own tastes has become a headache for 750 million Chinese netizens.
Therefore, recommending users to the information they really need at the right time and place becomes a major new era in the new mobile era.
The mobile phone Baidu is the flagship product to solve this pain point, especially after adding information flow on the basis of search last year, it can not only search, but also can recommend the information they really need through the artificial intelligence technology to reduce the user's spam. interference.
Shen Zhen stressed that based on 17 years of in-depth communication with users, Baidu made a fine description of 200 million dimensions for China’s 750 million Internet users; at the same time, Baidu has a billion-level node, 100 billion-level attributes, and relationships through deep learning. Knowledge map. This allows mobile Baidu to truly push personalized information for users and help users access information more efficiently.
New interactions in the new mobile era
Chen Sha said that in the new era of mobile, artificial intelligence technology will change many of our interaction methods and information presentation methods. Therefore, in addition to the ability to “seeâ€, mobile Baidu can also provide users with the best interactive search experience such as voice search. . “Mobile Baidu has now been able to identify age signals from human voices. In the future, with the continuous development of artificial intelligence, mobile Baidu can also identify signals from the environment, emotions, and even occupations.†Based on this information, mobile Baidu Not only can you recommend different information, but you can also present different content in search results. For example, the result of the adult voice search “Strawberry†is completely different from the results of the children's search. The results of the children's search will be easier for them to understand and interesting.
In addition, mobile Baidu also provides users with more "ultra-realistic" search experience through technologies such as AR. Shen Dian introduced that on May 18th this year, Baidu cooperated with the Qin Shihuang Emperor’s Mausoleum and realized artificial intelligence technology such as AR to realize the "restoration" of damaged Terracotta Warriors and Horses of Qin Shihuang and the intelligent display of related cultural relics information. In the process of visiting the Terracotta Warriors and Horses, users can not only watch the “original†colored terracotta warriors through mobile Baidu, but they can also ask Terracotta Warriors to learn relevant historical knowledge. "Even if you are thousands of miles away, users can get a more realistic experience than on site."
"Mobile Baidu 10.0 will become the leader in the new mobile era." Chen Sha said: "By relying on Baidu's years of accumulated big data and industry-leading artificial intelligence technology, Baidu can truly understand user needs, anywhere, anytime. Help you to get what you need, help you grow."
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