IT168 information Beijing time on October 18, glory held a conference in Xi'an, officially announced the positioning of thousands of flagship glory play 6X mobile phone. This phone is equipped with a Kirin 655 processor, has a maximum of 4GB of memory and maximum 64GB of body storage. However, its main selling point is the use of dual camera designs and software algorithms to achieve better bokeh effects. According to the difference in memory capacity, Glory Play 6X in three versions, and the price is only 999 yuan, it can be said that the industry has redefined the cost performance. After the conference, President Zhao Ming received an exclusive interview with the media, shared the glory of the development strategy and the story behind the glory of playing 6X this product. We made a review of this interview through on-site question and answer.
Q : Nearly 20,000 mobile phones were lost after the glory of the trucks in glory. It is the convention of the industry to use mobile phone destruction or to honor this one alone. Does Glory do this, does it have internal shareholders' opinions? The second question, what happened recently to Samsung's explosion and what kind of a hedging plan it has?
A : The first question is the practice of Huawei and Glory. Glory has always said that quality must not be sloppy. Glory's destruction of more than 17,000 high-temperature mobile phones is by no means an accidental process . Glory handled more than 10,000 mobile phones, including flagship or other models. Glory no matter what kind of industry conventions other manufacturers have, but Glory chooses to do so.
Glory centralized destruction of mobile phones in transportation accidents
The second question is about the explosion. The quality of Samsung and Apple so far is still the best. In the industry, the two companies have developed very strict procedures for actual quality management. Even if Glory has done intensive testing with 10,000 mobile phones inside, Glory is still frightening. Mass production of industrial products is very difficult. When problems arise, production stops. All kinds of problems must be resolved quickly. So today, Glory has always maintained a trepidative attitude. There are many things that Glory has to learn from the giants of the two industries. It is still far from being able to improve and change the quality. The internal pursuit is zero defects. This is glory. The slogans of R&D personnel and quality personnel . Although there is still a great distance to this road, it may never be reached, but this goal is to be achieved.
Q : Everyone has seen this glorious play on the 6X release with Tencent live broadcast content. The positioning of Glory itself is fashion. What do you think about the current development of the mobile broadcast industry and the next glory development? Will there be more integration with the mobile phone broadcast from the hardware and software level, isn't it building a platform for glory?
A : The live broadcast is very hot this year. The friends below us have also mobilized me several times. Let me broadcast it live. When a net is red, then I find that we still have to wait for the live broadcast. I have not tried it yet. This cooperation with Tencent was also planned by the small team of Glory Team. After their contact with Tencent, they found that young people are participating in live broadcasts or watching live broadcasts more and more. Gradually they have spawned this kind of appeal: “Can you actively take some live broadcasts?â€. The first step for everyone to overcome their own psychological challenges is to show off between friends. If you can see something between friends, then you can find more games. This is also the original intention of our cooperation with Tencent. . After starting this activity, the results of our own internal tests in the previous period were still quite satisfactory. The future of the live broadcast industry is more focused on the quality of the program and the quality of the live broadcast. More content depends on the content of the program to attract people to participate. Platforms and experiences are also important. Glory's choice of cooperation with Tencent is also guaranteed by the quality and quantity of live broadcasts on the Tencent platform. Glory does not currently have a live broadcast platform. So many friends have already played and Glory works with them .
Q: The first question, how much is the online proportion of glory now? The second question is that Huawei will start production with a glorious mobile phone. Will glory be the vanguard in the expansion of the Indian market? What are some of the product and market plans that will be glorified in the Indian market next? What plans do we have for the typhoon festival in India?
A : Glory is the most balanced internet brand developed online and offline . Because of Huawei's offline brand experience, Glory will follow and respect the laws of the offline market as the Internet brand goes offline. This year's ratio between online and offline is already relatively close, if it was 6:4 last year. In proportion, this year is closer to last year. Glory this year's online and offline growth, or perform well in the manufacturers. According to the latest report of the statistics company (Sino), the entire sales of glory in the entire Internet brand in August was already the No. 1 in the Internet mobile phone brand. Glory never publicized this matter inside. As an Internet mobile phone brand, Glory has gradually achieved its goal or is following the established direction. Glory will also stick to such a direction, that is, as the online brand will stick to the online position, while respecting the law under the line. Relying on partners under the line, Glory will not build a team of heavy assets under the line and heavy asset operations. I see that many Internet brands are building thousands of stores and become offline brands.
Glory the whole industry chain to promote the Indian market
In September, Glory launched India's smart manufacturing. The first product is Glory's product. It is the development of India's market as a long-term development strategy. There are probably more than 100 million smart phone market potentials in India this year. This market space is huge, and no one can ignore the future economic development. However, what kind of approach, what kind of business model to enter the Indian market, glory has enough patience to continue long-term business, so further strengthen the localization in India, while also strengthening the local leader in India. From the brand, local production and local assembly capabilities, we will introduce more products that are hot in the world to India. Last week I went to India and released Glory 8, which was released both online and offline. The current sales performance is still very good and the blue ones are out of stock. So the Indian market is a long-term strategy for us.
Q : In August, Glory 8 officially entered the United States. What is the current sales situation? What is the long-term strategy of glorifying a brand and marketing in the United States?
Glory 8 European Conference
A : It is very difficult to enter the market without the hard work and hard work of two or three generations of products. The same is true for the US market. For large countries like India, Indonesia and the United States, it is very important for all manufacturers. To honor a new brand, we still have a long-term strategy and a long-term development. After the glory 8 was released in August this year, on the whole, the US market's feedback on glory is good, and it is relatively behind the European market for almost a year and a half to two years. We hope that today's European market will be the future of the US market. . The glory of the European market 8 is now in a situation of out-of-stocking, especially blue, and suddenly the blue is a fire. My colleague told me: "Leadership, the blue of glory 8 We thought that it would be a fire. Now it is not only fire, fire, or super-fire. Now it has sold more than 10 batches of blue!". This product represents the glory of the future development of the field, will be the latest technology and the pursuit of young people closely integrated fashion. Sweden has a population of several million, and Glory has sold nearly 20,000 units of glory8 . We eventually found out that it was the product that was decisive, so it was a firm way to focus on product innovation, quality and service. Taking a different path from many domestic manufacturers may be slower and more stupid. It takes a certain amount of time, and it cannot be climbed very quickly. However, there will be relatively few cases of going back and forth.
Q: What contribution has Xi'an Institute to glory? Why did you choose this conference in Xi'an? How is the future planning for the Shaanxi market?
A : The Xi'an Research Institute contributed too much to glory. Several of its products were developed by Xi'an Research Institute. Glory 5X has exceeded 11 million. In April of this year, Glory announced that 4A, 4C, and Changwan 4 million yuan. Sales, Xi'an Research Institute has five products exceeded 10 million, Xi'an is a blessing for glory, so this time put the conference in Xi'an , but also hope to take this opportunity to thank the Xi'an Institute of brothers and sisters. Future glory also considers putting more conferences in Xi'an, because Xi'an team is indeed very powerful and it is also very important for Glory to develop the entire system. For the Xi’an market, this glory also invited many partners in Xi’an. Both online and offline have participated in this conference. Glory also hopes to cooperate with Shaanxi’s entire sales platform and system. Now this market There is plenty of room for glory.
Q : Just now Mr. Zhao mentioned that Glory has several products with more than 10 million RMB, including 4, 4A, 4C, 4X, and 5X. After June of this year, Glory released a new product. I don’t know if it’s a What kind of situation? What will happen to the overall sales volume?
Glory Play 5X sales have exceeded 11 million units
Glory 8 Everyone has seen that, to the present, many colors are in short supply. For example, 5A and 5C have been released this year and several products have been released. Glory Play 5X gradually withdrew from the glory of the 6X conference. The development of the entire 5 Series was very good. Glory's current pressure on partners is supply, and especially at the end of the year, the pressure on supply is even greater. The entire glory system is still a step-by-step walk. For the mobile phone industry, Glory has a string that reminds oneself when it is charging forward, that is, if you do it better, inventory is the devil. Once a problem arises, It will be catastrophic, so it will also be a step-by-step process for glorifying the entire growth.
This year, on the whole, Glory has stabilized its own volume. The development of the domestic Internet mobile phone seems to be a bit of a white terror. At this time, Glory still holds its own market. Glory this year is still possible. There are two series in the front, glory play 6X goal is certainly more than 10 million .
Q : The Samsung cell phone exploded. Now there is a voice in the outside world that may affect its second position. Huawei is a globally influential manufacturer. Does Huawei have the opportunity to compete for this second?
A : Glory members of the entire management team have been working hard for this goal and are definitely fighting for it. From another point of view, Samsung and Apple are very honorable and honorable. In the past development, they have been leading the development of the industry. Glory is actually making continuous efforts. Glory also has its own advantages. Everyone should be able to see Huawei. Good and glorious, every flagship machine is making continuous progress, narrowing the gap with them, and taking this road has confidence in glorifying oneself. Samsung encountered difficulties in the short term. Glory believes that with Samsung's own capabilities and self-recovery, they will soon come out. Glory also expects that brands like Samsung will have more opportunities to compete positively in the global market so as to promote the entire industry. In the development of the industry, only those who can't keep up with innovation, or the morale of the entire team can't keep up. When the competition can't keep up, it's time to fall behind, so this stage of competition will continue for some time.
Q : On the issue of entertainment marketing, Huawei nova used a spokesperson for the past week. There are also spokespersons for glory on this side. Recently, there are some online promotions. Are there any plans for entertainment marketing?
Huawei nova mobile spokesperson - Guan Xiaoyu
A : In fact, entertainment marketing is the program most popular among young people. Glory has been exploring some suitable things from last year to now. For example, signing an endorsement with Wu Yifan is on the one hand, and it also participates in the program of Mango TV. The overall response is Nice. Glory ahead also cooperates with Tencent Sports, and Glory still insists on participating in some entertainment marketing that some young people are more concerned about or are very fond of. However, glory should be said in this regard, and the traditional offline brand is still very different, for example, like a good voice similar to the program, glory still insist on some of the essence of Internet marketing, will choose some of the better spread in the Internet Show .
From the content of the above talks, it can be seen that Glory has full confidence in playing the 6X mobile phone with glory. At the product level, Glory Play 6X has indeed demonstrated a very high price/performance ratio. It is a thousand-dollar flagship with extremely strong overall strength, and sales volume of 10 million units is not expected to be on paper. Glory Play 6X also reflects Glory's consistently high demand for product quality and looks forward to the future performance of this product in the market.
Y11 Milk White Shortwave Antenna,Y11 Milk White Omnidirectional Antenna,Y11 Milk White Transmitting Antenna
Mianyang Ouxun Information Industry Co., Ltd , https://www.ouxunantenna.com